I have a great product, no idea how to sell

TorinoGray, absolutely, all feedback is welcome. When you say daily emails/videos makes it sound overpriced, what about that makes it sound that way? Do you mean that you don't hear enough other content, or something about daily emails/videos is inherently not valuable enough?

Does the "workshop" title imply better value, or why do you feel that title is better?

Of a $300 price tag, what's a good amount to offer affiliates?

Regarding the "lifetime access" thing, I think I see what you're saying. We used a private Facebook group instead of a separate forum so that people would see it regularly in their daily routine of checking facebook, and be reminded to check in with the group, but you're saying that the way it's worded doesn't communicate value quite the right way?

Were those people who paid $370 dollars for this program???

Not at $370 - that won't fly there.

I'm considering price from a consumer standpoint - for good reason. If I look for affiliate products to promote...I want to know if the product can be sold. If it's overpriced compared to competition - I'm not going to waste my time promoting it. I don't care if there is 75% commission - doesn't matter if the product can't compete in the marketplace.

The price seems way out of line to me when compared with other diet plans and eating plans available to consumers. You offer lifetime access to a FB group - but that's not your own platform and you can't guarantee it will exist for anyone's lifetime.

It's several times the cost of major diet and eating plans that are popular now. Other plans have equipment included or exercises dvd's and detailed meal plans and worksheets...for a fraction of the cost. How did you arrive at this price?

I see the suggestions here - but in my view you aren't yet ready for prime time. You do have a good position as "professional dietician" but you need more in the way of application to sell this idea/system/program...

Did something get cut off at the end there? Would love to hear it.

The interesting thing is that the support group essentially functions as 1-on-1 consulting. Every question that is asked there is personally responded to by Jessica. I wonder if we can market it that way somehow. It's helpful for everyone else to have those discussions visible though, so it's not what you conventionally think of when you think 1-on-1, ie. private conversations. I'm not sure exactly how to frame that.

Hi Randall, thanks for your comments, but I'm a little unclear what you mean. What is the crime I've committed, and why is it a crime? I know who to sell this to, ie. I know the target demographic and I know they're willing to pay for this product, I'm just looking for help with how to get it to them.

To be honest I'm much better at helping my wife create content than I am at selling, so rather than abandon this to sell another product, I'd much rather get somebody to help actually sell it. if anybody here is interested in that, I'm open to seeing how we can make that work.

To be clear on the pricing, I've given two examples of similar products that are priced similarly, but are actually inferior because they focus on quitting one particular food, a statistically unwise thing to do unless you have an actual allergy that will physically motivate you.

Since you have a unique product that no one else is selling, it will be difficult to base your price on "the going rate for a similar product."

I think the best you can do is test different prices using quick paid traffic. Track results. See which price point gets the most sales (taking into account your net profit after ad costs). Only after you know this should you establish a price and ramp up sales.

You can also do test groups and ask prospects in the niche what the product is worth and whether it fills their need or not.

Guessing is not a sound marketing strategy. Neither is pulling a number out of the blue based on what you want to get from your product.

Good luck to you,

Steve

We're in the process of creating a sales video, actually. How would you suggest marketing on youtube?

No, I didn't get it.

What kind of Facebook ads have you found are best? Boosted posts?

FYI I have significantly modified those two pages based on feedback here. Not done yet, but would love to hear what people are thinking now.

Thanks for the encouragement Joan. I tend to agree that this is a high value offering, but I am biased.

We have talked about doing a webinar, and have one in the works. Can you clarify what you mean by the group invitation route and building rapport, though? I have an idea but we're both quite new to this.

It could just be me, but I'm missing the testimonials on that sales page.

I want to hear from Sally, Joan, and even Bob how they are getting so much out of the site and have curbed their eating habits - and how they lost some weight and feel very satisfied.

I'd want a private forum not on facebook where I could more easily chat with others and share recipes and things discovered - and discuss other issues as well. I would think there will be "groups" within your group such as those with diabetes or those with kids etc.

I'd be using a facebook page to pull traffic to my private site with private forum.

I'll try to make time to visit your pages later, but it sounds like you might be a good candidate for a Jeff Walker style product launch.

I'd suggest spending a few dollars and a few hours with Walker's book "Launch" (available on Amazon) and see if it resonates with you.

As far as calling it a course or a workshop or something else, you can figure it out for yourself with some quick and dirty PPC research. Use the same basic ad, substituting the single word, let it run until you get a few hundred clicks, and know for sure for under $100.

What does your lead magnet page look like? If the first page is your lead page you are killing your chances of building a list, even though it is a great looking page. Here is what I would suggest:

You need to splinter you product into smaller pieces and have a lead magnet, segmentation sale (trip wire), main offer, upsell, and recurring/monthly.

1. Create an ugly basic lead magnet page that only has an attention grabbing headline such as the one JBsmith recommended. "How I FINALLY melted 20 lbs in X-days When Diets, Pills And Exercise Didn't Work! And also add a couple of the participants testimonials with their first name and pic if possible. That will allow you to build a bigger email list up front.

2.Create a sales video and instead of giving them a free week, charge just $7 for access to the 1st week of the program. This will build your buyers list.

3. Then if they take you up on your segmentation sale, immediately sell them your main offer. This should not be $370. Sell the main part of the program for $97 and offer digital versions of the workbooks etc.

4. If they take you up on the main offer, then sell them physical copies of the workbooks etc. for $47 with a $10 discount downsell in case they say no. You really need to build up how much easier it will be for them to keep track of everything and how much it will benefit them having physical copies.

5. Build out a monthly subscription plan where you will do live coaching to the group that buys. You can even do something as simple as an autoresponder email coaching program that gives them daily/weekly tips, tricks, and advice. This program should be relatively cheap and take as little of your time as possible, which is why I recommended the webinar coaching sessions and autoresponder coaching. I would say $27-$47 per month for this. Price it at $47 and drop to $27 as a downsell. It might not sound like much but it is recurring income instead of just trying to make $370 one time. If you set it up right people will pay for a long time and you will make a fortune.

If you're wondering if this funnel will actually work, I can tell you first hand that I experienced almost this exact sequence and I bought lol.

Having the funnel set up this way would get your around $200 up front from the most qualified buyers and you would be building a recurring income with very little added work. Also, instead of giving away half of your money to JV's, why don't you use FB ads and sell your product yourself using this funnel. I promise you'll keep way more of your money that way, and you can always recruit JV's once you have built a following for your product.