I want to build a list about the "success" niche. A confusing question :(

9 years ago

Yes, it is way too broad!!

Even if the products on clickbank are broad, you shouldn't be broad as well.

Because, think about this, the principles to achieve success in anything in life, are the same!!

So, someone who is looking to succeed in football, for example, would buy a product that teaches these principles for success in life! ... you get what I mean?

You should work on being very specific with your internet marketing, to build up traffic fast, even though the affiliate products are broad.

Remember; the more specific you are with your internet marketing, the more advantage you have to build up targeted traffic!

I hope this helps!!

Keep up the great work!

Thanks
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Caspoor

9 years ago

Originally Posted by FreedomBlogger

Yes, it is way too broad!!

Even if the products on clickbank are broad, you shouldn't be broad as well.

Because, think about this, the principles to achieve success in anything in life, are the same!!

So, someone who is looking to succeed in football, for example, would buy a product that teaches these principles for success in life! ... you get what I mean?

You should work on being very specific with your internet marketing, to build up traffic fast, even though the affiliate products are broad.

Remember; the more specific you are with your internet marketing, the more advantage you have to build up targeted traffic!

I hope this helps!!

Keep up the great work!

Then, what products i would promote? all of them are in general... that's the point.

Thanks
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martinp

9 years ago

In the success niche you're better off building a massive following and creating your own products to sell to them.

Look at people like Robin Sharma, Brian Tracy, Eric Thomas etc. - they write their own books, create their own success courses etc.

It's a topic I'm really interested in myself, but I wouldn't attempt entering the niche as an affiliate.

Thanks
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Steve B

9 years ago

For someone like yourself without a brand, name recognition, or your own products that tag you as an authority, the best place to begin is with a simple, very targeted audience . . . all with the same problem or desire. Why? Because it lets you market to one group that will buy the same product.

Success, in general, is a terrible choice for your effort - it's way, way too broad. Think of it this way . . . how many people go online and Google "success?" Nobody does that. People search for the exact things that will solve their own individual problems.

"How to lose 10 lbs in 30 days"
"How to pick up women"
"Overcoming stage fright"
"Best acne cure"
"Starting a business with no money"

How many of these searches would show up under the general topic of "success"? Probably none of them.

Explore, through market research, various topics that are success related but don't try to be everything to everyone. When you do that you appeal to no one because they don't believe that you're specific enough to help them with their individual problem.

Did deep down into a specific marketplace and identify (again, through market research) one corner of the market where everyone is asking for help with the same problem or desire. Use the search function at this forum to learn about market research - it's where you need to begin your online business journey.

Good luck to you,

Steve

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JohnMcCabe 9 years ago

One of the best ways to succeed as an affiliate is to build one or more lists and add value to list members' lives. In a field like "success", one good way to do it is to bring the general down to the specific.

Take two things, say, like success at goal-scoring in futbol and visualization techniques. Find a general course on visualization and show players/coaches how the techniques in the course apply to soccer. Maybe create some specific guided visualizations to use as a bonus for buying through your link. Then do the same thing with goalkeeping. Or conditioning. Or injury rehab, Or...?

If I want something generic on "success" to read, I already have the big guys in the field. What do I need you, as an affiliate, for?
- Thanks
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Caspoor

9 years ago

Originally Posted by Steve B

the best place to begin is with a simple, very targeted audience . . . all with the same problem or desire. Why? Because it lets you market to one group that will buy the same product.

Thanks Steve, very helpful comment.

But if i targeted very specific, VERY specific group of people, would they buy more than one product from me that solves the SAME problem over and over again? you get what i mean?

Another question, and as i mentioned in my thread, targeting VERY specific group causes me a problem, which i don't find any affiliate products to promote to them (or i'm stupid?). So, the only solution to this problem is to create my OWN products?

Thanks again.

Thanks
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Steve B

9 years ago

Originally Posted by Caspoor

But if i targeted very specific, VERY specific group of people, would they buy more than one product from me that solves the SAME problem over and over again? you get what i mean?

I'm not sure I totally understand the question - but no, I doubt that someone is going to keep buying more than one product that solves the same problem. Why would they unless the problem changes?

Originally Posted by Caspoor

Another question, and as i mentioned in my thread, targeting VERY specific group causes me a problem, which i don't find any affiliate products to promote to them (or i'm stupid?). So, the only solution to this problem is to create my OWN products?

I think creating your own products is the very best way to go in this business. When you're an affiliate you are totally dependent upon other people to provide quality products, to convert prospects into buyers, and to pay you for "beating the bush and drumming up customers" for them.

Personally, I would rather be in control of what I am offering . . . and that doesn't necessarily mean that you have to do all the work of creating products. There are many ways that you can get others to create products for you.

Once you have turned a prospect into a customer, if you nurture him/her, it's often easy to outright ask that customer "What other problems are you having that I can assist you with?"

If you can't find related products to sell to a past customer, I don't think you're looking hard enough. I don't know of any niche that has only one relevant product.

Steve

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igorGriffiths 9 years ago

As others have mentioned Success is a far too vague topic to even consider as the basis for a monetization strategy.

You could look at the instant success culture that reality shows have created and how to actually identify and generate real success for yourself.

Be specific and focus on how to succeed at....

Success is a good start it just needs nailing down to an actual market demand that people will pay for, rather than dream about having some day.
- Thanks
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Caspoor

9 years ago

Originally Posted by Steve B

I'm not sure I totally understand the question - but no, I doubt that someone is going to keep buying more than one product that solves the same problem. Why would they unless the problem changes?

And that's the problem with the specificity, i want to build an email list. And being so specific will limit me to promote only ONE as an affiliate or vendor.

For example, if i entered the "How to success in Tennis" niche, i will create a product about how to success in tennis, and promote it to them, they buy, and they gone? what else to promote? you get the point?

Thanks
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Steve B

9 years ago

Caspoor,

I think you're getting confused about what a niche is and it's limiting your ability to understand niche marketing.

A niche is the way you position your business within a larger marketplace.

So, using your example, tennis is a specific sub-topic within the greater "sports" marketplace.

But "tennis" is too broad of a sub-topic for most small entrepreneurs like us. Why? Because there are a lot of great tennis portals and authority sites that have tons of followers, brand recognition, and they're already successful. You'll have a hard time competing with them.

So you need to dig down and position your business within the tennis topic but so that you don't have to compete with those who already have a solid established business.

So think of the various things related to tennis that you might sell.

Tennis equipment - tennis clothing - tennis instruction - tennis jewelry - tennis clubs or venues - tennis tournaments - tennis exercises - tennis history - great tennis players - tennis vacations - whatever else you can find.

Niche research will help you to understand what topics within "tennis" are receiving online demand, who the competitors are, what products are currently available and selling well, what problems exist that people are searching for solutions, etc.

You are looking for "gaps" or holes in the marketplace where there is little or no competition, or a visible lack of quality products, or there is demand (needs, wants, desires) but few options available.

When you find niche demand and a "gap" that you think you can fill (with either affiliate products or your own created products) then I would suggest you test out your idea for a business by doing some quick and fast paid advertising on the main keywords to see what kind of a response you might get. Once you know that you can profitably sell your product or solution, then you can ramp up your marketing, build a list, add content to your web site and work to become a recognized authority in your niche.

You should be able to find many related products you can sell. Or your can create your own products, or have them created for you, or license other people's products, etc in order to sell to current customers.

Your desire to focus on "success" is not a good idea because people don't search that way online. They search on specific things that they want solutions for. So if you chose a niche (from the list above) like "tennis exercises," don't you think that people in that audience might also be interested in tennis vacations? So on your web site or in your email marketing to your list, you offer tennis vacations and make affiliate commissions. There are always related things you can sell to your list.

As you can tell, I know little about tennis and I don't play it so the above example is just to help you understand what a niche is and how you can sell related items to your niche subscribers even though it's not your main focus.

Most profitable business marketers don't limit themselves to one niche - but that's up to you. Some have 30 different sites in 30 unrelated niches and each one provides an on-going income stream. Others prefer to become an authority or expert in one thing and devote all their effort to just one niche. Again, that choice is yours.

I hope this makes my suggestions just a little more clear.

Steve

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The Niche Man

9 years ago

Originally Posted by Steve B

Caspoor,

I think you're getting confused about what a niche is and it's limiting your ability to understand niche marketing.

A niche is the way you position your business within a larger marketplace.

Thanks Steve for pointing that out. You're one of the few people who take the time to point that out to people and the pitfalls of not knowing the difference. Beware: 6 Dangers of Confusing a Market with a Niche

I've started threads mentioning that in the past and was criticized and poo pooed by some experienced marketers (who should know better). Saying I was making a big thing out of nothing and it makes no difference. When in reality it can make the difference between success, failure or confusion like the OP is experiencing.
To me that's a BiG ThinG! Every time I see or hear a person confusing a market with a niche, it's like they're flashing a sign to me that says "under-performing" or 'under-achieving".

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Steve B 9 years ago

Niche Man,

I know you understand niches and I just wish that others did as well so we are all on the same page as we discuss all the different aspects and topics related to niche marketing. It really is critical to most small online marketers. Most people coming into this profession just want to choose a topic somewhat randomly (or because they read something somewhere), become an affiliate, and make millions.

I've always looked at doing market research and carving out your own business niche as the very foundation of niche marketing. Most people, it seems, skip this step, or as you talk about, being "criticized and poo pooed by some experienced marketers" who have made the mistake and should know better.

Most marketers don't have the resources, patience, marketing budget, or staying power to go up against the established businesses in big markets "head to head." Niche marketing, IMO, is the best answer for most of us "little guys." We can create our own niche, establish our own brand over time, sell a little differently than everyone else, get customer-centric and personal in our customer service, and be agile and adaptive in our methods.

Thanks for your comments.

Steve
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Mark Singletary

9 years ago

Originally Posted by Caspoor

Thanks Steve, very helpful comment.

But if i targeted very specific, VERY specific group of people, would they buy more than one product from me that solves the SAME problem over and over again? you get what i mean?

Many people buy multiple products to solve a big problem. For example, they buy every major book about low carb dieting that comes out even though they are making progress with the first one they bought.

They buy more because they want to learn tips or strategies or different viewpoints that other books my offer. Also I think it can almost become a hobby of sorts to buy and read all the new stuff about something.

Low carb dieting or email marketing or saving for retirement may still be pretty broad but even if you take it down 2-3 more levels I think the same situation would apply. Multiple products about Rebuilding Credit for Divorced Moms may still be bought by a customer just like the other topics above.

Mark

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Loopholemarketers

9 years ago

In general, success principles apply to all things, sports, money, relationships etc

But you can categorize your site into a few of the TOP fields that look for success training

Thanks

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AmberJB

9 years ago

There are also people who are just plain interested in self help and growth. You probably know some of these, they sort of talk in "self-help-ese". They buy how-to-meditate, how to manifest your desires, law of attraction products, self help wealth attraction, etc. Maybe you could tap into these folks.

"Have you bought over 20 self-help books, and read them all, and you STILL are struggling to create the life of your dreams? Just like me, you may have missed the one secret method that ties all these techniques together, that makes success seem like a walk in the park. When I discovered this ancient secret, I blah blah blah and you will be surprised that it is easy for you to blah blah as well!"

Okay, that is not the best copy ever, but sort of an idea.

You want to have an avatar, an example of your best customer, to talk to when you are selling. You need to find that person, figure out his/her deepest fears and anxieties, their pain points. Then you have a solution for their pain. Get to know who this person is, get to know their problems better than they do.

Once you've done that, you may find you've narrowed your niche enough that you really have a focus that will work.

Hope this helps-

Thanks

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EPoltrack77

9 years ago

Maybe something like goal setting or daily planning. Time management, mentorship....

The idea here is to break it all down into subniches. I mean sure you can pick something like football or racing success but in the end I think its all mindset and following what other successful people are doing.

Takes a lot of hard work but like Jim Rohn said you need to work harder on yourself than you do on your job! That is the secret to it all but so many people won't believe it and put all time and energy on superficial things. Success is 80% psychological and only 20% mechanics. All the top people will tell you this yet so many won't work on it and insist that mechanics and economy is the reason.

Thanks

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superowid

9 years ago

Create your own CB clone marketplace just for any success secrets. Put all success CB products on it (with categories & sub categories for any specific success niche if any) and focus to promote your own site. Share any success freebies with a landing page, grab the email, and send them the freebies with your site link in it.

Thanks

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willmse

9 years ago

I guess it all depends on how much money you want to make. I am sure you have heard of the saying..."Jack of all trades Master of none". I would think it would not only be better, but easier to build up one something to the point where you can consider yourself successful, then branch out or diversify from there.

Thanks

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Trey Morgan

9 years ago

Originally Posted by Caspoor

Is it too broad? I know there are people who wants to succeed in a specific sport, in life, in jobs, but i'm an affiliate, and all of the affiliate products in Clickbank that's on the "success" niche are broad too. There isn't an affiliate product on "How to succeed in Football". All of them are in general. Nothing specific. This point confuses me, and i really want a clear answer. I'm going to build an Email list.

Looks like a great opportunity to create your own product. You can start with a simple 15-30 page ebook with practical advice and tips and sell it for $10. See how that does then you can add an upsell @ $47 or so (more detailed course/training).

If you don't want to create your own product, you could make it clear in your emails that the product you're recommending can be applied to football goal setting, and goal achievement. So, even though the product may seem broad, you will be letting your subscribers know that it will still be beneficial to their success.

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Randall Magwood

9 years ago

"Success" niche is incredibly broad. Narrow it down. A good way to do this is to do a search for "success forums", and go to the most popular one. Then see the different sub-sections of the forum to see what kind of other sub-niches fall under "success". Then see if you can create an intro product for it, and then backend products for one (or more) of these sub-niches.

Take this forum for example... can you see what i mean if you go to the "main internet marketing discussion forum" link?

Thanks
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JohnMcCabe

9 years ago

Originally Posted by Caspoor

And that's the problem with the specificity, i want to build an email list. And being so specific will limit me to promote only ONE as an affiliate or vendor.

For example, if i entered the "How to success in Tennis" niche, i will create a product about how to success in tennis, and promote it to them, they buy, and they gone? what else to promote? you get the point?

On top of the excellent advice and teaching from Steve and Niche Man, I want to add a question:

Who said you could only have ONE list?

I used to run a newsletter called "Outdoor Adventures" which focused on mainly hunting and fishing. I had the main list, all of whom got the newsletter. I also had sublists for bass anglers, duck hunters, bird watchers, etc. They all got specialized content (mostly links to cool stuff online) and product recommendations.

The content model still works, although you might have to tweak it a bit for something as inner-game-ish as "success".

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robertjones88

9 years ago

When I first started doing affiliate marketing a few years ago I did roughly the same thing you’re doing and I made the same mistake you’re making – going too general.

When you’re marketing you’re going to want to go more specific. As a general rule always think that the more specific your marketing is, the more likely you’ll make sales and the more general your marketing is the less likely you’ll make sales (this is a good general rule that has yet to fail me). So don’t make the same mistakes I made.

An old saying that nicely sums this up is:

“A smart man learns from his own mistakes but a wise man learns from the mistakes of other”

Thanks

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I want to build a list about the "success" niche. A confusing question :(

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