Which would interest you more...

by Scott Ames 13 replies
Pretend I'm offering you a free bonus in something you are interested in....

Which would be more compelling ?

1. A free ebook
2. A free audio mp3
3. A free video
#main internet marketing discussion forum #interest
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  • Profile picture of the author MaskedMarketer
    Originally Posted by Scott Ames View Post

    Pretend I'm offering you a free bonus in something your are interested in....

    Which would be more compelling ?

    1. A free ebook
    2. A free audio mp3
    3. A free video

    All would be downloadable for you to keep.

    or

    4. A physical book
    5. A mailed CD
    6. A mailed DVD

    All physical products which might require a shipping fee.
    I prefer the downloaded video, but you can also offer it on DVD as well for an extra price..
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  • Profile picture of the author Simon_Sezs
    Obviously something immediately downloadable has some huge benefits to the anxious.....

    HOWEVER...

    Being able to send them stuff snail mail opens up a huge range of possibilities in terms of opening up some other channels...plus, if they are willing to pay for shipping and handling, you would have a list of buyers who may be willing to purchase a monthly newsletter or something to that effect.....

    Just my thoughts though.

    Originally Posted by Scott Ames View Post

    Pretend I'm offering you a free bonus in something you are interested in....

    Which would be more compelling ?

    1. A free ebook
    2. A free audio mp3
    3. A free video

    All would be downloadable for you to keep.

    or

    4. A physical book
    5. A mailed CD
    6. A mailed DVD

    All physical products which might require a shipping fee.
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    "Either write something worth reading or do something worth writing." Ben Franklin
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    • Profile picture of the author Lance K
      1,2, or 3 depending on the size and nature of each.
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      • Profile picture of the author Paul Buckley
        Generally, I'm into instant gratification. Give it to me as a download and I'm happy
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        • Profile picture of the author Scott Ames
          I have too many variables here.. I'll edit it so that it's just 1, 2 or 3
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  • Profile picture of the author Alex Sol
    assuming it's the same information... here is me list of preference:

    1)Video
    2)MP3
    3)eBook

    Alex
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    Alex Sol, Full time online marketer since 2007
    The Extra Paycheck Blog | Extra Paycheck Podcast
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    • Profile picture of the author Scott Ames
      Originally Posted by kiev View Post

      assuming it's the same information... here is me list of preference:

      1)Video
      2)MP3
      3)eBook

      Alex
      That would be my preference too. I wonder if most customers feel that way.
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      Success consists of going from failure to failure without loss of enthusiasm. -Winston Churchill

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      • Profile picture of the author Dan C. Rinnert
        My preference would be:

        1) eBook
        2) Video
        3) MP3

        And, to illustrate those preferences more clearly, they would be:

        1) eBook
        2) eBook
        3) eBook
        4) eBook
        5) eBook
        6) eBook
        7) eBook + Video
        8) Video with transcript
        9) eBook + MP3
        10) MP3 with transcript
        15) Video
        50) MP3
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        • Profile picture of the author Michael Oksa
          I prefer ebooks, in general. That is because it's much easier to zero in on the exact section you want. You can also view the whole before you begin. Kind of like getting a feel for what it's all about.

          Video and audio have their place, but they also have their limitations. At the very least, I would include transcripts with any audio or video.

          That's my take on it,
          Michael
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          • Profile picture of the author Justin Jordan
            I don't care for videos. Unless there's something I absolutely need to see done live, which occasionally happens, I can read much faster than people can talk. Video, then, tends to eat up time where I could be doing something else.

            I still ultimately prefer to read honest to god dead tree books, but ebooks are right in there.
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            • Profile picture of the author kf
              Scott - My first preference would be mp3 IF it came w transcript. Otherwise, choices would be:
              1. eBook
              2. Audio
              3. Video
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            • Profile picture of the author Scott Ames
              Originally Posted by Justin Jordan View Post

              dead tree books.
              LOL , Never heard them called that before. I like it.
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              Success consists of going from failure to failure without loss of enthusiasm. -Winston Churchill

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  • Profile picture of the author Dave Cornish
    Video, MP3, eBook.

    In that order.
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