I am selling a product in the GOLF Niche.

38 replies
I've got a good landing page up with a patented golf improvement product. I've got the Social Media set up, starting to Blog, can anyone throw me some ideas on how to get this product out there?

The product has been endorsed and even a video was shot with a PGA Champion if that helps at all...
#golf #niche #product #selling
  • Profile picture of the author agmccall
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    Originally Posted by moneymagneto View Post

    I've got a good landing page up with a patented golf improvement product. I've got the Social Media set up, starting to Blog, can anyone throw me some ideas on how to get this product out there?

    The product has been endorsed and even a video was shot with a PGA Champion if that helps at all...
    What type of product is it? Instructional Video? Golf Equipment? ebook?

    al
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    A bar of iron cost $5. Made into horseshoes, it's worth $12. Made into needles, it's worth $3500. Made into balance springs for watches, it's worth $300,000. Your value is determined by what you are able to make of yourself

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  • Profile picture of the author jbsmith
    Some ideas:

    - Develop content, Youtube videos, FB posts/video, articles, etc...
    - If you have tested your landing page and it's converting, then test some ads on FB
    - Is it your product? If so - start an affiliate program and seek out top positioned authorities to share it with their lists
    - Massive action around content, around network building on social and around affiliate marketing if this is your product

    Jeff
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    • Profile picture of the author moneymagneto
      The product is used to improve golfing capability. It was engineered, designed and patented.
      The cost is 129.95.

      I'm curious about what your thoughts are on Affiliates & Authority sites. How would you proceed? I thought about reaching out to Golf Clubs to promote this product.

      The bait - we are offering a free golf tips guide to collect e-mails. I'm using Aweber, Optimize Press, Paypal buttons, we have a nice crisp HD video featuring a famous PGA Champion golfer.
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      • Profile picture of the author moneymagneto
        By the way,I just don't believe in FB Ads. I spent a lot of money a couple of months back on FB Ads and they didn't convert. However it was a book being sold and perhaps the book wasn't in demand. But this is a physical product you can use every day in any weather indoors or outdoors.
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        • Profile picture of the author Riki Stein
          Originally Posted by moneymagneto View Post

          By the way,I just don't believe in FB Ads. I spent a lot of money a couple of months back on FB Ads and they didn't convert. However it was a book being sold and perhaps the book wasn't in demand. But this is a physical product you can use every day in any weather indoors or outdoors.
          And possibly your ad wasn't well made or didn't speak directly to their problems, etc. (Not saying it did or didn't, but FB ads do work, as long as all the right details are in place to optimize conversions.)
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          • Profile picture of the author jbsmith
            You should proceed by contacting every golf site that makes sense in the top few pages of SEO, top bloggers, reverse engineer other golf affiliate products (Ex take a top selling program from Clickbank - pull out the hoplink ID and then search the web for it so you see who is promoting it (*just an insiders secret :-)

            Seriously - you should be in 110% networking mode with all of top golf sites, list owners, bloggers, social networking personalities - etc... You may only get 1 in 10 to promote - but contact 100 and you'll have 10 very good promoters that can really do a ton of business for you.

            FB ads do work, but takes some trial & error - also takes some very good targeting.

            Not sure how much money you have to test with - but if you have $50-$100 you can test some different campaigns on very targeted audience and see what happens.

            Jeff
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            • Profile picture of the author moneymagneto
              Jeff,

              Thanks for the tips. Do you mind being a bit more detailed on how to approach these top websites?

              How much of a cut should they take if the product is $129.95? I think that's the point of Affiliate correct?
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              • Profile picture of the author jbsmith
                Sure - just with a few minutes of looking:

                1. This guy posted a good golf overview content page on Reddit and gets a ton of traffic, attention and comments - https://www.reddit.com/r/golf/commen...ludes_lots_of/

                You can do these type of content pieces on Youtube, Medium, Reddit, etc... to bring some traffic to your site

                2. I would go through this list I found in Google search - A list of top 50 Golf blogs by Blog Rank and hit each blog, look for ways to contact the site owner (if you can't find their contact details on the site - then click on their Twitter or Facebook link and hit them that way). What you want to do is a) Praise or ask a question around a piece of content on their site to get the relationships going b) Share that you have put together a program that is getting good results - would they be willing to do a free review? At the very least, if they look at it you get a testimonial or feedback c) Then ask them to be a "preferred" affiliate - depending on how BIG you find out their following is, you set the commission - anywhere from 25% to over 50% if they can really deliver for you.

                Jeff
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                • Profile picture of the author moneymagneto
                  Thanks for the tips Jeff. You have already given me some ideas and I'll see how they work out and keep you guys posted on the progress of this product in the Golf Niche.

                  Given that this product is already tested and endorsed by a famous PGA golfer (Fred Funk) I don't believe it should be as hard to sell as an E-Book.
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              • Profile picture of the author Lance K
                Originally Posted by moneymagneto View Post

                How much of a cut should they take if the product is $129.95? I think that's the point of Affiliate correct?
                What's your gross margin?
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                "You can have everything in life you want if you will just help enough other people get what they want."
                ~ Zig Ziglar
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                • Profile picture of the author moneymagneto
                  We are still working on the Social Media campaign and getting organic growth slowly. We haven't requested any affiliates yet.
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        • Profile picture of the author jamescanz
          Originally Posted by moneymagneto View Post

          I've got a good landing page up with a patented golf improvement product. I've got the Social Media set up, starting to Blog, can anyone throw me some ideas on how to get this product out there?
          Reach out to people who are doing reviews of Golf products...

          Search for blogs, guest posts, etc...

          Contact them and do something beneficial for them.

          At least that's how I got my first few sales for my golf product

          Originally Posted by moneymagneto View Post

          By the way,I just don't believe in FB Ads.
          I highly recommend you start believing in FB ads...

          Aside from the fact that the golf niche is extremely FB friendly...

          You can build a retargeting list as well.

          Either way...

          FB isn't the only traffic source out there.
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    • Profile picture of the author pischiopish
      Originally Posted by jbsmith View Post

      Some ideas:

      - Develop content, Youtube videos, FB posts/video, articles, etc...
      - If you have tested your landing page and it's converting, then test some ads on FB
      - Is it your product? If so - start an affiliate program and seek out top positioned authorities to share it with their lists
      - Massive action around content, around network building on social and around affiliate marketing if this is your product

      Jeff

      That is as comprehensive as a post can get about marketing products, IMO
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  • Profile picture of the author Riki Stein
    I'd contact people in the golf market who have thriving lists and get them to promote for you as an affiliate.
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  • Profile picture of the author moneymagneto
    Jeff,

    Should I submit our Blog pieces to Reddit Golf? Do you think this will be effective? I hope that through this Thread everyone can profit from the ideas here.
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  • Profile picture of the author quadagon
    Originally Posted by moneymagneto View Post

    I've got a good landing page up with a patented golf improvement product. I've got the Social Media set up, starting to Blog, can anyone throw me some ideas on how to get this product out there?

    The product has been endorsed and even a video was shot with a PGA Champion if that helps at all...
    If you've got an endorsement from a PGA champion I'd be looking at tradional media. Press releases to golf magazines.

    What is the product? Is an an invention, video etc there are other routes to market.
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    I've got 99 problems but a niche ain't one
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    • Profile picture of the author discrat
      Originally Posted by quadagon View Post

      If you've got an endorsement from a PGA champion I'd be looking at tradional media. Press releases to golf magazines.

      What is the product? Is an an invention, video etc there are other routes to market.
      Thats cool if you have Fred Funk on board. He was and has been a very accomplished golfer.
      But you might be careful I know he has won on the PGA tour and Seniors , but I know he never won a PGA Championship





      - Robert Andrew
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      Nothing to see here including a Sig so just move on :)

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  • Profile picture of the author OzDesign
    If you have the budget you can setup a free giveaway page on facebook and drive traffic to it. Ask people to click the ad to a squeeze page for their chance to win the product.

    Once you get enough people in the list you can do a lucky draw and give one away! Then you can email them and offer a 20% off or whatever deal you can come up with for those who didn't win.

    You can then of course email them about other golfing products and tips etc too!
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    • Profile picture of the author moneymagneto
      What are some ways to better build up the Facebook page? Join Groups? Add people as friends? In order to do a free giveaway the page needs quite a few fans and likes already from real people not Bots.
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      • Profile picture of the author AuthorityBuilder
        Create a persona on Facebook. Add people (friends) interested in Golf to the persona. Now, invite them to like your page. Because these are people who are already interested in Golf and added you to the page, you will get high conversion of Likes.

        Also, join Golf-related groups.

        Originally Posted by moneymagneto View Post

        What are some ways to better build up the Facebook page? Join Groups? Add people as friends? In order to do a free giveaway the page needs quite a few fans and likes already from real people not Bots.
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        • Profile picture of the author moneymagneto
          Yes, I have created a FB Persona and joining tons of Golf Niche Groups. Well, as many as I can find. This is the organic process but will take forever. I think if I can get listed on a High PR website it will increase Traffic way faster (obviously).
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  • Profile picture of the author Lance K
    Direct mail test mailing to a well segmented list.
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    "You can have everything in life you want if you will just help enough other people get what they want."
    ~ Zig Ziglar
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  • Profile picture of the author moneymagneto
    Do you guys know of any Golf related product list that can be purchased? We have about 180 people on our Aweber list, all people in the golf circuit. Any sort of DATA that can be acquired such as a list of people who buy specific products in the golf Niche...thoughts?
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    • Profile picture of the author Sid Hale
      Originally Posted by moneymagneto View Post

      Any sort of DATA that can be acquired such as a list of people who buy specific products in the golf Niche...thoughts?
      Retail buyers only???

      What about retailers?

      Google :
      "golf pro shops"
      "country clubs"

      Because they are retailers, most of them will have web sites, and most of them will list contact details.

      Does your endorser have a web site? Maybe he should be your first affiliate?
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      Sid Hale
      Coming Soon... Rapid Action Profits (Pro)

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  • Profile picture of the author winnermarketing
    You need targetted traffic, and the bast (and fast) way to get is throught a PPC campaign!
    So learn very well how to use AdWords, Bing ads, facebook Ads.

    _You should improve your traffic also with "organic" methods, I don t mind SEo but free traffic using social networks like facebook: opena page and start write post, share photos, articles....

    good works
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  • Profile picture of the author AuthorityBuilder
    Yes, it is an organic process and will take time. If you want to get traffic faster to the site, then you can try some guest posting too. One other thing you can do is invite guest bloggers on golf to write on your blog. They will share their own published articles to their social media and the probability of getting likes increases.
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  • Profile picture of the author moneymagneto
    Guys, I need your advice. The product we are selling is $129.95. Is this too high? So far we have gotten 300 web visits and on average I get about 60 visits per day according to Google Analytics. Some people on Google Communities have commented that the product is too expensive.

    We haven't gotten a single sale yet. Any ideas? Keep in mind I can't charge $19.95 as the product cost more than that to make.
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    • Profile picture of the author Lance K
      Originally Posted by moneymagneto View Post

      Guys, I need your advice. The product we are selling is $129.95. Is this too high?
      What's the product & what's your cost of production?

      I'd say you're price is high simply compared to a few other golf training products I've seen. If it's that much better, it may be worth the price. But that still doesn't mean a viable market exists for it.

      It's really hard to offer much insight without knowing more about the product.
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      "You can have everything in life you want if you will just help enough other people get what they want."
      ~ Zig Ziglar
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  • Profile picture of the author yukon
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    • Profile picture of the author moneymagneto
      The product is a laser guided putting aid. It's pretty stylish, simple, comes in 2 colors (Blue and Pink) and portable/light. We shot a video featuring a famous PGA golfer who endorsed the product. He shot the video with us but we would like to upload it to his website as well. He hasn't responded yet regarding that.
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      • Profile picture of the author gjabiz
        A 4.99 laser pointer on a small block of wood behind the ball gives you the same training aide.

        I'm sorry, I had a laser pointer in my golf shop in 1992, as a training aide, it was rated by over 1000 students as not very good.

        A 2 foot long 2x4 will give golfers the same effect, a square to square putt, however, even among top PGA professionals, there is more inside to square putt.

        Add to the fact few putts on the green are straight line putts, well, it really isn't useful.

        This being said, your product might do well in Sky Mall and High End catalogs or even in Robb Report, OR to a direct mail list of high end training aids, and you would want to contact a list broker or SRDS to see what current lists are out there.

        Good luck, but I will be surprised if you get this to work.

        gjabiz


        Originally Posted by moneymagneto View Post

        The product is a laser guided putting aid. It's pretty stylish, simple, comes in 2 colors (Blue and Pink) and portable/light. We shot a video featuring a famous PGA golfer who endorsed the product. He shot the video with us but we would like to upload it to his website as well. He hasn't responded yet regarding that.
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  • Profile picture of the author Chuck Evans
    This is the best laser putting trainer on the market!

    Laser putter training [not affiliated with them]

    This company has a great reputation and have been in business a LONG time and has a HUGE customer base!

    A lot of touring pros use their products and are NOT paid to use them.

    OUR training aid company has a customer list, of over 2M golfers, and whenever we come up with a new idea/product we sample of database and ask two questions.

    1. would you buy this product
    2. what would you pay

    These two questions tell us IF there is a market for the product and HOW much the consumer is willing to pay.

    Once we have those answers we then see how much to manufacture, if we can sell it for the price our sample base told us, and if we can make 3x total costs to market.
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    Chuck Evans - Golf Magazine Top 100 Teacher
    Learn How To Play Your Best Golf

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  • Profile picture of the author moneymagneto
    gjabiz Just want to let you know this is NO WAY a gimmick item. It was designed professionally before it was created.
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  • Profile picture of the author Randall Magwood
    Getting traffic seems to be your biggest obstacle. Why haven't you done any paid advertising yet? You see results immediately, and it will let you know if your product has a chance - or if it doesn't.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by moneymagneto View Post

      The product is a laser guided putting aid. It's pretty stylish, simple, comes in 2 colors (Blue and Pink) and portable/light. We shot a video featuring a famous PGA golfer who endorsed the product. He shot the video with us but we would like to upload it to his website as well. He hasn't responded yet regarding that.
      I'm sorry to say it, but when you mentioned a laser guided putting aid, the first thing that popped into my head was Rodney Dangerfield's putter from Caddy Shack.

      The next was Kevin Costner trying to cure the yips in Tin Cup.

      Neither image would help you sell your gizmo.

      So the question is, how do you get past it?

      Although having Mr. Funk endorse the product helps a bit, most of your buying market doesn't identify with pro golfers. Pro golfers are somehow different, and what works for them won't work for Joe Hacker on his local muni.

      Again, how do you get past it?

      How about a before/after video with a complete novice, someone who has never golfed before? Preferably an attractive female. Hand her a putter from some reasonable but longish distance. Let her hit ten putts. Let her practice for an hour with your aid. Have her hit ten more from the same spot. Document the improvement.

      Do the same for other types of golfers - the out-of-shape social golfer, the senior for whom 300+ drives are no longer realistic, etc. - normal people. Show them going from making 1 or 2 out of 10 to making 5 out of 10. Close with the question "Is it worth $129.95, or 4 easy payments of $32 to shave 5 -10 strokes off your score without hitting it an inch further off the tee? Order now."

      Something to think about...

      Edit: You could even consider a series of "ambush videos" like some shows do for makeovers and such. You'll get spontaneous testimonials that may do more for you than a paid endorsement from a senior pro.
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      • Profile picture of the author pischiopish
        Originally Posted by JohnMcCabe View Post

        The next was Kevin Costner trying to cure the yips in Tin Cup.
        What! How could I have missed on that news!
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  • Profile picture of the author moneymagneto
    Randall Magwood what sort of advertising would you recommend? So far I'm building up the FB page w an avatar and sending them over to the fan page. People are Liking the page. Would you recommend FB Ads or Google? I've done FB Ads before about 2K worth and didn't really see much of a return on a book I was promoting a few months back.
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  • Profile picture of the author jbsmith
    FB Ads either back to a very strong sales video with the endorsement, before & after, showing quality, etc...or to squeeze page fronting such a video - highly targeted, testing multiple ads and images to pick the one that gets the best responses. You want to quickly find the ad option that a) gets the most clicks and b) converts best for you...at that point you can continually run the ad at whatever your budget allows - even $5-$10/day will drip leads and sales to you. Trick is to work the ads for the first few weeks to really fine tune them, certainly before throwing $2K away.

    Jeff
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    • Profile picture of the author moneymagneto
      I think the wise thing to do would be building up the Social Media presence through the FB Avatar, Groups,Commenting, Liking, Graphic postings, more videos, more blogs, etc and then once I have a lot of Twitter activity, FB, Google +, start spending a few bucks on Ads. So far we have about 1K views on the website with 0 purchases!

      Here is the funny thing, I'm getting people to give me their e-mail address on Social Media through the use of Groups but people are not using the Squeeze Page I've setup using Optimize Press. I have setup a FREE offer and a CHANCE TO WIN A FREE device. It seems when I offer the content I get more e-mails that way. But the casual site visitor will not submit their e-mail.

      The video we shot is super impressive, using a RED ONE camera it's very high quality cinematic TV commercial.
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