Which video method converts better and most effective way to make such videos?

28 replies
Here are two currently very popular video ad examples.

Video #1: Whiteboard video

Video #2: Text on screen

Which one do you think converts better and why?

Also, I found a way to make the first type of videos, but am not sure of the most effective way to make second style videos, maybe anyone knows some kind of a tool to do this quickly and automatically from written text?
#converts #effective #make #method #video #videos
  • Profile picture of the author Kurt
    Neither converts better. It isn't the style of the video, but rather the quality of the video. And by quality, I don't mean production standards but rather things like story telling and copywriting.


    It's also dependent on the market. Let's say you're selling solar panels. There's two basic psychological personalities in play. One is people interested in green renewable energy. The other are people that want to live off the grid. Each has totally different motivations for being interested in solar panels.


    How you address these different motivations is far more important as to whether the video is a whiteboard video or a kinetic text video.


    The best bet would be to use both types of videos and put some split testing principals in play, tracking the results of each video.


    Also, Explaindio and VideoMaker FX have "slides" for making videos using kinetic text, although some of the slides require a monthly membership to get a variety of kinetic text slides, but I do believe each has a few kinetic text slides included with the initial purpose.
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    • Profile picture of the author LetsGoViral
      Originally Posted by Kurt View Post

      Neither converts better. It isn't the style of the video, but rather the quality of the video. And by quality, I don't mean production standards but rather things like story telling and copywriting.


      It's also dependent on the market. Let's say you're selling solar panels. There's two basic psychological personalities in play. One is people interested in green renewable energy. The other are people that want to live off the grid. Each has totally different motivations for being interested in solar panels.


      How you address these different motivations is far more important as to whether the video is a whiteboard video or a kinetic text video.


      The best bet would be to use both types of videos and put some split testing principals in play, tracking the results of each video.


      Also, Explaindio and VideoMaker FX have "slides" for making videos using kinetic text, although some of the slides require a monthly membership to get a variety of kinetic text slides, but I do believe each has a few kinetic text slides included with the initial purpose.
      Ah, so the style used in second video is called "Kinetic Text"? I mean, the way he talks and the text pops up on the screen. I find the tool to make the white board styled videos and it seems relatively easy. I want to split test with both.
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    • Profile picture of the author krod16
      I agree with Kurt. It's the way you tell a story and connect with the viewers on an emotional level that will engage them more on what you want to convey.

      I think the simple drawing animations show more emotions and so make whiteboard animations better suited for storytelling. But then again, I create them so maybe I'm a bit biased
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  • Profile picture of the author winnermarketing
    Whit any doubt: Whiteboard video.

    The second one is boring, i can t watch it!
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    • Profile picture of the author BigFrank
      Banned
      Originally Posted by winnermarketing View Post

      Whit any doubt: Whiteboard video.

      The second one is boring, i can t watch it!
      That's a matter of personal preference. Although I don't agree whit it, your preference has been duly noted.

      Cheers. - Frank
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      • Profile picture of the author Steve B
        Testing and tracking results. It's the sure way to understand conversion metrics. You can have an opinion, and you can ask for other people's opinion, but until you actually try both methods on a valid sample size . . . you are just guessing.

        Steve
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        • Profile picture of the author ajbarnes777
          I've heard of (and seen) simple slideshow videos with a plain background and black text convert better than an animated video... and vice versa.

          As Kurt said, there are a few elements that come in to play (copywriting, the voiceover/background music if any, and more).

          I may have access to several of the latest video making software programs, a TON of video assets, and more, but I'm definitely more focused on improving video copywriting first, and then worry about design.
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  • Profile picture of the author EPoltrack77
    White board I think might have the edge. Its more personal when you working with somebody rather than just a regular video.
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  • Profile picture of the author Randall Magwood
    Whiteboard video gets my vote. Reminds me of the "whiteboard video" television commercials UPS used to run about how *simple* their international shipping is.

    They didn't lie about anything - even if it was truly more complicated on THEIR end. But for the consumer, in the way that they presented their service.... it seemed like we don't have to do much, and they handle most of the work.
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  • Profile picture of the author nicolasmd2112
    It depends on the niche i think. I'd say the better converting video is the one that is presented to the right audience. Let me explain:

    The whiteboard video appears to be more hands on, personalized, and natural. This might work best for a weight loss, dating, or self-help sales page. Probably because individuals looking to buy products in those markets are looking for a more personalized approach.

    Then the 'text on screen video' would appeal better to audiences who are looking for non-material results, such as the promise of a higher income, or better marketing tools.

    Just my opinion.



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  • Profile picture of the author wiredup
    I think Kurt hit the nail on the head. The video and the text/message has to work together in a way that elicits a response from your viewers. Neither of those videos caught my attention within the first 5 seconds, and there-for failed miserably.


    This is a phenomenal video. Clear message that leads you along like a story, and visuals to match the experience. They don't dilly dally around and get right to the point. They hit on points that directly attach to emotions people are feeling about their current services, ideas, and products. That video among the other aspect of their campaign has converted over $5 million dollars.
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  • Profile picture of the author Kurt
    A quick note, it doesn't have to be either/or. Videos can use both elements. I don't make videos that are all kinetic text, but I do add kinetic text as parts of videos.


    It really comes in handy when you don't have any visual media to add to a video. And for sort periods of time it can be effective. I do believe that kinetic text is best used along with a voice over, with the text emphasizing important emotional "trigger" words and not simply repeating what is being spoken.
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    • Profile picture of the author BigFrank
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      Originally Posted by Kurt View Post

      I do believe that kinetic text is best used along with a voice over, with the text emphasizing important emotional "trigger" words and not simply repeating what is being spoken.
      Is there anything more annoying and insulting than sales videos the have the text and VO 100% identical? Makes me think that the seller believes I can't read at a third-grade level.

      If anyone does that, - please stop. lol

      Cheers. - Frank
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      • Profile picture of the author Kurt
        Originally Posted by BigFrank View Post

        Is there anything more annoying and insulting than sales videos the have the text and VO 100% identical? Makes me think that the seller believes I can't read at a third-grade level.

        If anyone does that, - please stop. lol

        Cheers. - Frank
        Not only that, I read a study that says the brain has a hard time hearing and reading at the same time. It's not only annoying, there's a good chance it isn't very effective at getting the point(s) across either.


        IMO, the text should be very short and highlight only the most important words/feelings that are being spoken.
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        • Profile picture of the author wiredup
          I feel like both these techniques are so old that there's a connotative hindering to using either. Personally, if I see a video with either of those visual methods I instantly check the timestamp on the video to see if it was uploaded in 2012. This instantly means I think the company producing it is old, and the information being given is most likely irrelevant already.

          There's so much more we can do with videos now'a'days, and you really don't have to be even remotely a genius to produce a quality video which doesn't rely on legacy visual tactics. I think the main reason that videos like this are still being produced is that they are extremely easy to make, and can be mass produced.

          It comes down to quality/quantity. I would rather spend two weeks creating a video which would help me convert 15% of users who watch it, than a few days creating three videos which would convert maybe 5% each. Why? Because one video with 150,000 views is ten-fold better than three videos with 50,000 views each. Besides the obvious that it's easier to promote, and easier to share/show-off one video, you also get massive benefits with a video being over a certain view thresh-hold on youtube in your specified category.
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          • Profile picture of the author LetsGoViral
            Originally Posted by wiredup View Post

            I feel like both these techniques are so old that there's a connotative hindering to using either. Personally, if I see a video with either of those visual methods I instantly check the timestamp on the video to see if it was uploaded in 2012. This instantly means I think the company producing it is old, and the information being given is most likely irrelevant already.

            There's so much more we can do with videos now'a'days, and you really don't have to be even remotely a genius to produce a quality video which doesn't rely on legacy visual tactics. I think the main reason that videos like this are still being produced is that they are extremely easy to make, and can be mass produced.

            It comes down to quality/quantity. I would rather spend two weeks creating a video which would help me convert 15% of users who watch it, than a few days creating three videos which would convert maybe 5% each. Why? Because one video with 150,000 views is ten-fold better than three videos with 50,000 views each. Besides the obvious that it's easier to promote, and easier to share/show-off one video, you also get massive benefits with a video being over a certain view thresh-hold on youtube in your specified category.
            The thing is, if these methods did not work, top tier CB merchants would not use them and all those PPC guys would not use them as well. But they do use them. Mostly because they are effective and convert well.

            Is there anything more annoying and insulting than sales videos the have the text and VO 100% identical? Makes me think that the seller believes I can't read at a third-grade level.

            If anyone does that, - please stop. lol

            Cheers. - Frank
            I think they do it because many people might be browsing with their sound switched off or from mobile or something. In that case it makes sense to have the text display visually.
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        • Profile picture of the author GlenH
          Originally Posted by Kurt View Post

          Not only that, I read a study that says the brain has a hard time hearing and reading at the same time. It's not only annoying, there's a good chance it isn't very effective at getting the point(s) across either.


          IMO, the text should be very short and highlight only the most important words/feelings that are being spoken.
          It's what works for your market that matters..not your personal preferences.... or my personal preference.

          And no one VSL format works for all markets.

          Having tested 'Kinetic' Whiteboard'....and every other combination of VSL's, it's the humble text on the slide and the text being narrated exactly as on the slide, that brings 46% more conversions for my products than any other form of VSL.

          It's what my potential buyers respond is all that matters to me.
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          • Profile picture of the author Kurt
            Originally Posted by GlenH View Post

            It's what works for your market that matters..not your personal preferences.... or my personal preference.

            And no one VSL format works for all markets.

            Having tested 'Kinetic' Whiteboard'....and every other combination of VSL's, it's the humble text on the slide and the text being narrated exactly as on the slide, that brings 46% more conversions for my products than any other form of VSL.

            It's what my potential buyers respond is all that matters to me.
            You may want to read my first post on this thread that puts my post you quoted in better context.


            Plus, VSLs aren't the only form of marketing videos, nor are all videos that make money considered "marketing" videos. Many videos that make money are entertaining and/or informational.
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  • Profile picture of the author stephanefunch7
    I saw your post.
    I tried so many kind of videos...whiteboard, animatined videos, with emotional music / without... etc etc

    The best for me are videos with an actor from fiverr talking about the product and service..then a call to action drives youtube traffic to my website.

    5 to 10% of my viewers goes to my website and 50% of visitors convert into leads.

    The harder part is to get free trafic. I personnaly use a word cloud combinator (browser based) for my description and tag section but i am still looking more and more traffic to my video.

    Who make more 2000 leads per month with youtube videos?
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  • Profile picture of the author alchemical
    Glen, or anyone else, which tool have you found to be the easiest to use for a "humble text on the slide" type video?

    I'd like to start with this, and at least start doing some testing with various concepts.

    I've been playing with VideoScribe, its OK, but I'm pretty sure there must be a tool that will make simple text slides faster.
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  • Profile picture of the author julesw
    easy vsl is awesome for text on a background (can add pix too).. upload your script and it splits automatically in sentences across the slides, addd voiceover, do some text editing and formatting, and export it from the app - boom!
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  • Profile picture of the author iangh
    Whiteboard videos are still converting and people do like whiteboard videos done well. I do see people saying they don't convert anymore but the fact is they do.
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  • Profile picture of the author josias
    I think Video #1 grabs our attention... easier. It just keeps you there :-), and it seems to make it easier to understand what the video is sharing.

    For how to create the video #2, there are several online tools: Wevideo, Wideo, Animot, even after effects templates that you can use and re-use.
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    • I vote Whiteboard one. Love using whiteboard videos for marketing, highly effective.

      Statistically proven to increase engagement
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  • Profile picture of the author artfulstratagem
    Can any warriors tell how much a video like The Grids would roughly cost to get produced?

    I think if you're peddling cheap affiliate products then the videos above would do such a product justice but if you are creating a real respectable brand then the Grid's quality of video would be more suitable.
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    • Profile picture of the author superowid
      Originally Posted by artfulstratagem View Post

      Can any warriors tell how much a video like The Grids would roughly cost to get produced?

      I think if you're peddling cheap affiliate products then the videos above would do such a product justice but if you are creating a real respectable brand then the Grid's quality of video would be more suitable.
      About $50-$150 for 2-3 minutes in average (try freelancer, peopleperhour, upwork, etc).
      You can also find some AE templates with same effect and combine them together (like from videohive.net).
      Hope it helps.


      Originally Posted by lovelakegarda View Post

      Is explaindio a good software for creating marketing videos or can somebody recommend a better one please.

      Thanks
      Roy
      Explaindio, VideoScribe, Easy Sketch Pro, etc.. . can be used nicely. It all depend on the man behind the software with his skill and creativity. And also for the marketing conversion... it really depends on how powerful your script to be shown on the video with the best related graphic/text/animation/object.
      Hope it helps.
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  • Profile picture of the author Curtis2011
    The only way to know for sure would be to produce two videos with the exact same text but with different styles.

    Unless you have the money available to produce multiple sales videos just to A/B split test, then that probably isn't an option.

    Overall I would concur with some of the other posters in here. It isn't just the video style but the message itself that will make the most difference in your sales.
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  • Profile picture of the author lovelakegarda
    Is explaindio a good software for creating marketing videos or can somebody recommend a better one please.

    Thanks
    Roy
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