Immediate Upsell or Should I build the relationship?

1 replies
I'm in the process of building my sales funnel and i've got a bit of a dilemma.

After reading hundreds of threads on here as well as numerous other blog posts about the trade off between offering an immediate upsell to generate extra revenue and also to determine the freebie seekers from the buyers I find myself asking the same question.

In order to get people to sign up to my emails i'm offering a video series created by myself showing how purchasing wholesale products from china can still be profitable when using the correct sources. It's 8 videos long and my first instinct was to offer them all for free once the user had signed up to my email's but as it has been mentioned many times people often don't appreciate and sometimes won't even bother to watch/read something which is of no 'value' (free). I had an idea to offer 3 of the videos to the user once they had signed up and then to view the remaining ones the user would have to pay $9 to unlock the rest (along with a few other bonuses). By requiring them to purchase my upsell I would be increasing my revenue however as many people have mentioned from experience many people don't appreciate being made to purchase something straight away.

My members area for my videos has addition upsells such as my 30 day coaching and my eBay/Amazon listing critique service which are advertised at the top of the page also so requiring the user to purchase the $9 add-on might be a bit too much?

What do you guys think? I'd love ANY critasium feedback you guys have!
#build #relationship #upsell
  • Profile picture of the author KyleChapman
    The definitive answer is to test it. You won't know until you try.

    However, I'll throw out another possible "blue sky" idea for you. You seem to have quite a bit of content. Maybe try a subscription based sale? Like each week/month (depending on how in depth the videos are) they get a new video and you charge them a weekly/monthly fee.

    During the subscription you can include new upsell products/videos/information that they can purchase along with their subscription.
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    I've done conversion work for many big companies such as Expedia, The Boston Globe, Kobo Books, Firestone and more...

    Kyle Chapman - CEO - Conversion Marketing Services a Conversion Rate Optimization Firm

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