Split testing salespages - Something everyone should do?

by Preben Frenning 7 replies
Hello folks!

I just have a few questions considering split-testing...

If I for example want to test the conversion rate on my salespage(s) with 2 or 3 different index files, what would the best approach be?

Most important of all! - How does it impact my SE rankings?/Is it SEO friendly?
Any disadvantages considering SEO?

Does anyone have any recommended software for this?

I thought I could actually just use 3 different indexfiles, and 3 different thank you pages,and then check the visitor statistics, but that might be a little easy?

Would it also be possible to get SEO advantages doing this in some way?
For example if you optimize your main index extremely well for your keywords, but it doesn't convert as well as another, so you get a script to show your better-converting salespage more often?

Thank you,
- Preben Frenning
#main internet marketing discussion forum #salespages #seo split testing #split #split testing #split-testing
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  • Profile picture of the author Preben Frenning
    Seriously, doesn't anyone have an opinion on this?

    I thought everyone was split-testing around here.
    Not doing it is losing money is what I've heard, and what makes sense.
    So please, I need help for this one.

    Thank you
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  • Profile picture of the author Preben Frenning
    Nice! What's the name and price of the script?
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  • Profile picture of the author Jim Stone
    Hi Preben.

    I've got a single variable software package that I'm giving away for free. It has 10 of the 11 modules that come with the software I sell for $891. It only lacks the Taguchi designs. It has all the other stuff, including time on page testing, affiliate integration, visitor reports, multiple outcome optimization, and so on.

    See my sig for details.

    Jim
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  • Profile picture of the author RichardLegg
    Try using the Google Website Optimizer from inside your Adwords account.

    This lets you test either simple A/B variations or full-blown multi-variate tests - and you still get to use just one html file to do all the testing.

    It takes a bit of getting used to in terms of the code, but it's free and it works really well from my experience.

    Hope this helps,

    Richard
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  • Profile picture of the author MikeHumphreys
    Originally Posted by Preben Frenning View Post

    Hello folks!

    I just have a few questions considering split-testing...

    If I for example want to test the conversion rate on my salespage(s) with 2 or 3 different index files, what would the best approach be?

    Most important of all! - How does it impact my SE rankings?/Is it SEO friendly?
    Any disadvantages considering SEO?

    Does anyone have any recommended software for this?

    I thought I could actually just use 3 different indexfiles, and 3 different thank you pages,and then check the visitor statistics, but that might be a little easy?

    Would it also be possible to get SEO advantages doing this in some way?
    For example if you optimize your main index extremely well for your keywords, but it doesn't convert as well as another, so you get a script to show your better-converting salespage more often?

    Thank you,
    - Preben Frenning
    Hi Preben,

    For 2 or 3 index files, I'd probably use a page rotator. If I want to test variations of headlines, offers, and so on, I'd use a multi-variate/multi-variable testing software.

    I have one that I had developed for my professional needs as a copywriter that became available for sale last year called Easy Multi Tracking. Easy Multi Tracking: Professional Copywriter Reveals His Proven Conversion Boosting Tool That You Can Use To Skyrocket Your Conversion Rates FAST!

    It does both page rotation and multi-variate testing. It does not change the webpage extensions to do multi-variate... for page rotation, it changes one of your pages to a php extension.

    It doesn't do Taguchi testing but then neither does anything else on the market for the same price.

    Hope that helps,

    Mike
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    • Profile picture of the author Justin Harrison
      Hi Preben,

      Firstly you will need some software to track the conversions for you, if you visit my signature and download my guide to split testing (which is currently free in the beta stage), you will find everything you need to know, including SEO considerations when testing.

      Further more, if you are still stuck feel free to PM me or post back to this thread with your questions and I will be happy to help you out.
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