20k uniques per day - Over 1m monthly page views - Not sure how to monetize this site

I've got a number of different nutra weight loss products if you want to sell product instead of making ad revenue. Pretty much everyone shows a much higher revenue figure selling products instead of ads.

Not sure if charging people a monthly fee will work out, as there are far too many apps and such out there for free, so I can't see going up against the big diet players ( Jenny Craig, Weight Watchers etc.) for a monthly fee and this being successful.

Are you sure 20k unique visitors per day? Make sure to filter out bot and spam traffic to your analytics to make sure that you are getting the correct metrics.

I find it hard to believe that 20k visitors per day is only getting you 15 leads a day. If the metrics is correct you have to make sure you fix your lead generation first.

Maybe you might want to think of a more enticing lead magnet initially then you can survey your leads what kinds of offers they are interested. From there you can think of a product that you can create or become an affiliate to promote to your list.

If you are able to fix your conversion rate correctly then you might be able to get your income up to the level you expected.

But then again, I'm not in the nutrition niche so I'm not sure how much is the standard conversion rate is acceptable on your niche.

Sounds like some bot traffic to me.

If you are only running ad-sense then it make sense to use your own advertising services or use third party company like buysellads.

You can be buysellads that easy to earn more money. You can get product on clickbank to promote.
I think you can get more and more

Actually, I have a bbw dating site, maybe you can contact me for more details.

monthly subscription is not a good idea, unless you do not reserve this for the elite of the site i.g. for weekly premium articles!

I think the best thing to do is to create different products i.g. a program with different levels of trainig.

First, congrats on your traffic and income. Second... Your site is annoying to visitors, lots of garbage. It's not set up to capture emails. You're too far down the rabbit whole to do any subtle tweaks, imo. Best to keep it as is if it's really earning as much as you say.

wow how you pull 20k visit PER DAY???? Care to share with fellow WR

You can outsource white-label products on nutrition and sell them over Amazon.

It's a very decent income for your site, remember you are doing nothing at all on an ongoing basis to generate it, all your work is already done. So the question is, do you spend time tweaking and/or adding to your site, going down the product route or whatever, or do you just let the money roll in as it is now and do something else with your time?

Now that you have proved you know how to get a site to that level, why not leave it and do another one.

If you're making $125K per year, that's not something that I would want to lose if I were in your shoes. So I would suggest three things:

1. Don't turn your site into a membership only site with a subscription fee. Instead, add a membership component as a subdomain and an upsell for those hard core fitness and nutrition fans that are coming to your site already. You may only get one percent or less of your visitors signing up for the membership (which I would probably term an "insider's club" or something similar) but at 20K uniques a day that membership will expand rapidly into a nice supplemental income stream.

2. You mentioned: "I do absolutely NOTHING to market this site." IMO, that is where you'll see the revenue increase that you want. Why not market your site - you know it's a popular market? Even if you have no personal interest in actually doing the work to market your business, you could hire a firm or individual to do the legwork. I think if you got an experienced marketer you would be surprised at how much addition revenue you could generate without doing anything to your site.

3. I'm a firm believer that having your own products instead of an advertising model of revenue is a far superior way to generate income. You don't have to create the products yourself. You can hire them out or even license existing products in the niche. With Adsense, you earn a few pennies commission when a viewer clicks away. A much superior model is to offer products on your site that are valuable and wanted by your audience. Recruit affiliates to drive traffic to your products and you will enjoy a much better way to make money.

Just a few of my thoughts,

Good luck,

Steve

I think there may be issues with the site outside the US?

Iclicked on the primary banner at the top "transform your body" and it took me to a totally in congruent lander asking me to download an games app?

Then I did it again, and it directed me to a Yotube video???

I'm presuming you're running offers , perhaps CPA that have no non US lander other than junk. You'r losing money from that for starters.

Ohh... actually, If I click on your IIFYM coaching link in the main nav bar it takes me to a betting site..It appears even your main navigation links have issues for me.

Your optin is pretty dire which is why your subscriber numbers are so poor comparative to your traffic. At least provide a decent lead magnet, give them a reason to subscribe. Get that sorted and I reckon you could 10x your current daily subscribers. Then build out a decent follow up sequence to promote some product etc in it.

Do you mind me askign what the $125k per annum is being generated by, if it's purely adsense etc, you might be better off building a range of products you can sell , use the trip wire - OTO - Profit maximizer model, I'll bet the house you can squeeze out significantly more revenue than adwords is delivering.

As far as membership subs go, it's a very tough gig. In your space you have guys like Ben Pakulski and others who are offering a huge amount of content for about $10 a month, and he has a huge name, it's a tough gig to retain members and in the early days you'll be building killer content consistently for hardly any members.

My advice would be start a forum, you have huge traffic, capitlize on that by building a community with a good forum. Your viistors will build tons of quality SEO based keyword rich pages for you and you can sell advertising on the forum for another revenue stream.

Give compelling offers, but wait do you have something great to offer?
And yes, don't forget about affiliates.

Why do I get a MMO pop up when I click to read a post? Do those actually convert for you?

Be careful with trying to monetize too hard and squeeze profits. Nobody will come back.

Your content seems to be extremely good to bring in that kind of numbers just from organic source. I suggest you be more interactive with your audience and maybe recommend certain products that will earn you commission.

People search for that kind of info, will be willing to spend money on products on good recommendation. Get a few digital products off Clickbank and maybe work with the sellers to promote. Try a few products yourself and review it so that your audience will be keen on your review.

There's many ways to monetize a site like yours. I think the fact that you are not engaging with your audience is driving people away rather than keeping them around.

Try something different every week and review your results. Stick to what works and stay away from what does not.

All the best.

Don't change what's working, and move on to another project. You did an excellent job with this model, why not start another project?

Ed