What colors work best for landing pages

I would test both to find out. It will probably depend on your niche and what type of people you are trying to reach.

Since we don't know your traffic blend and which stage of the KNOW-LIKE-TRUST-BUY cycle your visitors are, I suggest the following method of finding which color element to use

1) Make many color variations

2) Use paid traffic to test conversion rates

3) Find the 'winner' and make slight variations of it

4) Keep tweaking until you find the shade that works best.

Different sites, different traffic, and different situations require the process above to get the RIGHT elements.

This applies to ALL elements you're working with.

If your page is predominantly text, use dark lettering with a light (preferably white) background. No point making your pitch harder to read than necessary.

.

I'd like to add a psychological twist to add more value to this thread for future references. Colors play a huge role in the conversations + lowering the bounce rate of your site.

Blue is the color of trust and authority (darker shade). This is why many landing pages have blue in them especially around the borders with white background. In the real world, based on the psychological effects of this color we have 53% of the flags in the world which contain blue. And, blue jeans is in every closet on this planet.

Colors have different psychological effects on us. Warrior Forum has red and black which means:

Red: energy, enthusiasm, adventure, attention. By the way, red color forces the lens behind the retina of our eye to grow large (read this in class 5)

Black: protection from stress, absorbs negative energy. Search to know more (big benefits!)

Light with darker colors appeal to the eyes. For getting more help you can go through ready-made color schemes (Color Combinations | Color Schemes | Color Palettes) to see if they can work with your website brand. Or make your own (https://coolors.co/ or Paletton - The Color Scheme Designer)

Explore yourself!

The "correct" answer is test. But every marketer knows that testing is
expensive. A short-cut to testing yourself is study companies with huge
budgets who do test and learn from their landing pages.

-Ray Edwards

The color that works best is the one you use. Getting caught up on having a perfect site etc is the perfect recipe for not finishing what you start.

Be part of the 5%, finish what you start and don't get caught up on the technicalities.

The colors that have worked for me in the passed were lighter colors in the background and highlighted colors for the text so it stands out

I actually like to keep my squeeze pages very short and no background. Just white space, I get the highest conversions from pages like that.

But then again it depends on your niche.

Like everyone else says, its all up to trial and error to find the right mix for the traffic that is coming to your page.

I generally prefer to use a white background with red text for my headline to make it stand out. I find red call-to-action buttons useful as well. Its very eye-catching and gets your attention focused there.

I've heard various arguments on this topic. I've tested "yellow" backgrounds vs "blue" backgrounds and saw no significant difference. But for me, a light gray background, with the traditional black and white layout has worked well for me - and for alot others that I've adopted it from.

Depends on market. Gotta test.

Model similar offers / landing pages in your niche (model, not copy)...

And then go from there.

I've seen multiple tests where dark text on white/light background outperforms dark background white/light text.

Generally it's easier on the eye, therefore more people will be inclined to read.

However, as said before it is always best to test it out.