How much dose it cost to make a big site like this ?

by fxstay
31 replies
i want to enter in the car dealing business but i dont know how the car websites makes money ?

also i want to how much dose it cost to make such big websites like the one below?
Code:
http://www.edmunds.com/
http://www.autoblog.com/
#big #cost #dose #make #site
  • Profile picture of the author nocturnal911
    They monetize mostly with adsense and emails. Designing of site would be around $5k and then you need a VA to post content and then marketing. You need to spend a lot in order to get good ranking..
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    • Profile picture of the author fxstay
      Originally Posted by nocturnal911 View Post

      They monetize mostly with adsense and emails. Designing of site would be around $5k and then you need a VA to post content and then marketing. You need to spend a lot in order to get good ranking..
      i know they earning by adsense and email like other sites but there isnt any other ways to earn money from a car site?

      would you tell me what you mean exactly by : you need a VA to post content ?
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      • Profile picture of the author MarcoYandun
        Besides adsense, these sites make money by letting car owners who want to sell their cars announce in the website, so for example if one person wants to sell his car, he posts his car with photos, videos, description etc. for x days, depending the plan they hire. Also, if the website is popular enough, they can hire an ad space above the folder to other car dealers...
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        • Profile picture of the author Gambino
          Originally Posted by MarcoYandun View Post

          Besides adsense, these sites make money by letting car owners who want to sell their cars announce in the website, so for example if one person wants to sell his car, he posts his car with photos, videos, description etc. for x days, depending the plan they hire. Also, if the website is popular enough, they can hire an ad space above the folder to other car dealers...
          That's the bulk of the income. Listing fees. Development isn't the hang up or huge cost.. It's having enough traffic that people will pay you to advertise their vehicle to your traffic.
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      • Profile picture of the author blogeomics
        Originally Posted by fxstay View Post

        i know they earning by adsense and email like other sites but there isnt any other ways to earn money from a car site?

        would you tell me what you mean exactly by : you need a VA to post content ?
        One you have decent amount of visitors, You may want to start using facebook ads or Google Ads. They help a ton and monetization comes afterwards. From a car ads, you can charge for premium ads and you can actually get into business by doing this "checked by [your business]" thing where you have inspected the car and hep seller better and charge extra bucks.
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  • Profile picture of the author Steve B
    Originally Posted by fxstay View Post

    i want to enter in the car dealing business but i dont know how the car websites makes money ?

    also i want to how much dose it cost to make such big websites like the one below?
    Code:
    http://www.edmunds.com/
    http://www.autoblog.com/

    You should always pick your battles and I can tell you with all sincerity that you can't compete with the sites you mentioned. Don't even try. Find a niche you can exploit, a small corner of the market, one where the big players will never go.

    Steve
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    Steve Browne, online business strategies, tips, guidance, and resources
    SteveBrowneDirect

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    • Profile picture of the author fxstay
      Originally Posted by Steve B View Post

      You should always pick your battles and I can tell you with all sincerity that you can't compete with the sites you mentioned. Don't even try. Find a niche you can exploit, a small corner of the market, one where the big players will never go.

      Steve
      why i cant compete with them ?... i want to start with $3000 per month spend on content writing and marketing and increase it to $100.000 per month if i make profit.

      the only problem is i dont have experience in the niche and dont know how to monetize the site after getting traffic
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      • Profile picture of the author Gambino
        Originally Posted by fxstay View Post

        why i cant compete with them ?... i want to start with $3000 per month spend on content writing and marketing and increase it to $100.000 per month if i make profit.

        the only problem is i dont have experience in the niche and dont know how to monetize the site after getting traffic
        In short, because edmunds is a multi-million dollar company with a huge wallet and 500+ employees.

        Compared to you, who doesn't have any experience in the, niche, or any idea how to monetize, and pennies in comparison.
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        • Profile picture of the author fxstay
          Originally Posted by Gambino View Post

          In short, because edmunds is a multi-million dollar company with a huge wallet and 500+ employees.

          Compared to you, who doesn't have any experience in the, niche, or any idea how to monetize, and pennies in comparison.
          i know but every sites starts from low amounts .. i will start with low money and if i make profit i will reinvest all income to develop the site
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          • Profile picture of the author Gambino
            Originally Posted by fxstay View Post

            i know but every sites starts from low amounts .. i will start with low money and if i make profit i will reinvest all income to develop the site
            Not true. Large companies usually start with large amounts of start up capital. Edmunds isn't run by some guy at his kitchen table.
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      • Profile picture of the author Steve B
        Originally Posted by fxstay View Post

        why i cant compete with them ?... i want to start with $3000 per month spend on content writing and marketing and increase it to $100.000 per month if i make profit.

        the only problem is i dont have experience in the niche and dont know how to monetize the site after getting traffic

        fxstay,

        No offense was meant to you personally. My intent was to give you my opinion about your plan to compete with the largest businesses in the market. If you do what they do, you will lose your $3,000/month spend and your business will never get off the ground. Find something that doesn't have the 900 lb. gorillas in the market as your direct competition.

        You asked for feedback and you got it. Now you're rejecting it. Fine.

        Please move forward with your plan. Go all in. Prove me wrong.

        Steve
        Signature

        Steve Browne, online business strategies, tips, guidance, and resources
        SteveBrowneDirect

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        • Profile picture of the author fxstay
          Originally Posted by Steve B View Post

          fxstay,

          No offense was meant to you personally. My intent was to give you my opinion about your plan to compete with the largest businesses in the market. If you do what they do, you will lose your $3,000/month spend and your business will never get off the ground. Find something that doesn't have the 900 lb. gorillas in the market as your direct competition.

          You asked for feedback and you got it. Now you're rejecting it. Fine.

          Please move forward with your plan. Go all in. Prove me wrong.

          Steve
          i am not saying you are wrong ...i mean every idea should start even with low amounts however $3000 per month is good budget and i know its not enough but if i make profit i will increase profit to hundred ir even million dollars.

          my main question is how to start ?..and how to spend money between several things like web design, content writing and marketing and advertising
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          • Profile picture of the author Steve B
            Originally Posted by fxstay View Post

            my main question is how to start ?..and how to spend money between several things like web design, content writing and marketing and advertising

            Fxstay,

            Those very elementary and basic questions you're asking confirm in my mind that you're not ready to dump $3,000/month into any business, especially one that has very large and well-healed web sites doing the exact same thing that you're proposing. Why even start down that path when there are so many other niches that provide better odds for success for a newbie?

            I know you won't be convinced by what I say, so please just do what you want and don't listen to a voice of experience.

            Steve
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            Steve Browne, online business strategies, tips, guidance, and resources
            SteveBrowneDirect

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          • Profile picture of the author BigFrank
            Banned
            Originally Posted by fxstay View Post

            but if i make profit i will increase profit to hundred ir even million dollars.
            Once you see posts like this, it's time to stop trying to help. This is just plain IM idiocy which runs rampant around here.

            Sorry I can't be as nice as Steve B., but I don't handle Internet zillionaire BS, very well.

            Cheers. - Frank
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        • Profile picture of the author SMworkcafe
          Originally Posted by Steve B View Post

          fxstay,

          No offense was meant to you personally. My intent was to give you my opinion about your plan to compete with the largest businesses in the market. If you do what they do, you will lose your $3,000/month spend and your business will never get off the ground. Find something that doesn't have the 900 lb. gorillas in the market as your direct competition.

          You asked for feedback and you got it. Now you're rejecting it. Fine.

          Please move forward with your plan. Go all in. Prove me wrong.

          Steve
          I completely agree with Steve.

          And, along with a lot of things (content/backlinks/design) you'd have to compete with their promotion and advertising budgets. If you are looking to start small, you'd still need Google to find you. It's near to impossible for you, at this stage, to sustain a solid position in the first few pages on Google. These guys have marketing 'teams' to cover their backs.

          If you are starting things out, try working on a small niche site. With a budget of $3000 month, you will be able to create a profitable site for sure. I am working on an authority site and it's doing extremely well on the search engines and the revenue I generate is from affiliate marketing.

          Make a wise decision because people like Steve will only provide unbiased suggestions which should be cherished and worth giving a second thought.
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          Cheers!

          - Sana.

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      • Profile picture of the author nmwf
        Originally Posted by fxstay View Post

        i want to start with $3000 per month spend on content writing and marketing and increase it to $100.000 per month if i make profit.
        Making a profit does not entail increasing expenses, so I think you might want to spend some more time planning!
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    • Profile picture of the author BabsReviews
      Good point Steve but i would recommend going head to heads only if he has allot of funds.
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    • Profile picture of the author Talleres Elite
      Originally Posted by Steve B View Post

      You should always pick your battles and I can tell you with all sincerity that you can't compete with the sites you mentioned. Don't even try. Find a niche you can exploit, a small corner of the market, one where the big players will never go.

      Steve
      How about creating a website like those and promote locally, for a small country for example? Doing that, you won't have to compete with those big heavy weights... just my opinion. Any thoughts Steve?
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  • Profile picture of the author Underground
    Either take Steve B's advice, or come-up with a sophisticated, innovative and highly attractive spin on things that none of the others are doing and have some great growth hacks in place to see massive growth.

    Or, alternatively, if you're not a growth-hacker naturally and prefer traditional tactics that work for mega-financed businesses, and want to just replicate giant sites by copying everything they do, forget it.
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  • Profile picture of the author JohnnyFanta
    Goes back to the old adage of find your niche that your passionate about and then work from there. 3,000 a month is a lot of money to start off with and you should be able to make inroads with that.
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    • Profile picture of the author BigFrank
      Banned
      Originally Posted by JohnnyFanta View Post

      Goes back to the old adage of find your niche that your passionate about and then work from there. 3,000 a month is a lot of money to start off with and you should be able to make inroads with that.
      In that niche? Inroads to the poorhouse, is all.

      Cheers. - Frank
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  • Profile picture of the author yukon
    Banned
    Originally Posted by fxstay View Post

    i want to enter in the car dealing business but i dont know how the car websites makes money ?

    also i want to how much dose it cost to make such big websites like the one below?
    Code:
    http://www.edmunds.com/
    http://www.autoblog.com/
    You need to look at the BIG picture, example, Edmunds started out in 1966 so they had at least 30 years of brand building & advertising already established before they even built their website.

    So... what's 30 years worth of BIG brand advertising worth?
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    Hi
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    • Profile picture of the author webmarketer
      Originally Posted by yukon View Post

      You need to look at the BIG picture, example, Edmunds started out in 1966 so they had at least 30 years of brand building & advertising already established before they even built their website.

      So... what's 30 years worth of BIG brand advertising worth?
      The song "High Hopes" by Sinatra was the music used by the Kennedy camp during his campaign for the presidency back then. Yeah, it was years before 1966.

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  • Profile picture of the author asdqwezxc1
    If you're just talking about the website design.
    Normally it would cost like 3k to make with login interface normally they would add in another 2k in.

    But if you know how to build it yourself it's basically a website that only cost 200US to make.

    And yes I can make myself a website like this under 200US.
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  • Profile picture of the author writeaway
    Thanks to outsourcing platforms like freelancer.com, it won't cost you too much money to get started.

    The problem is, you need to keep revising your site until it has developed into a solid brand AND converts your traffic effectively.

    The latter is what WILL cost a lot of money both in direct costs as well as in the form of time.

    Remember: time IS money. Opportunity costs can be crushing.
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  • Profile picture of the author ZephyrIon
    Originally Posted by fxstay View Post

    i want to enter in the car dealing business but i dont know how the car websites makes money ?

    also i want to how much dose it cost to make such big websites like the one below?
    Code:
    http://www.edmunds.com/
    http://www.autoblog.com/
    Oh man those where started from small ideas and grew overtime
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    • Profile picture of the author SFNY
      I agree with Steve. With all due respect, you're a day late and a dollar short. These are businesses not just sites.

      You're also dealing with others as well - eBaymotors, Craig's list, Cars direct, truecar.

      Put yourself in a buyers shoes...Would you use your own service or would you just go with the pros.

      It generally takes 10,000 hours to become a pro. That means you should have started yesterday.

      If you're really interested in how these sites earn, true car earns by leads. The company gives you the price that you should pay for the vehicle - what others in the area have gotten it for. You print out the lead with the best price that you should pay and take it to the dealer that they they recommend (which they get a kickback from) and the dealer honors it.

      Good luck!
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  • Profile picture of the author quadagon
    I've been involved in projects where there has been a major competitor and its hard, very hard and very very expensive. Based on my experience you'll piss away 3k a month and not make a dent in the market let alone turn a profit.

    You've got to resolve the chicken and egg dilema. How do you get car sellers to your site if you've no buyers. How will you get buyers if you have no sellers. From my experience you have to throw money at it and then some more money and then more money.

    This project I'm involved with is great theres a real need for it and will revolutionise an entire industry, saving companies time and money. 18 months later and three rounds of funding we are still in no where near break even as we try and resolve the chicken and egg equation.

    If you are looking at this then maybe start small pick a city or area or go niche is only deal with vw beetles or some other classic car. You'll still struggle but you might have a chance. Still have the same issue though
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    I've got 99 problems but a niche ain't one
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  • Profile picture of the author Markets
    If you really do have that much money, why not get into a semi-competitve market instead of one you have slim chance of gaining any meaning traction?
    Signature
    "There comes a time when people get tired."
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  • Profile picture of the author smartprofitmoney
    Originally Posted by fxstay View Post

    i want to enter in the car dealing business but i dont know how the car websites makes money ?

    also i want to how much dose it cost to make such big websites like the one below?
    Code:
    http://www.edmunds.com/
    http://www.autoblog.com/
    Hello,
    The problem I see, is you need experience in IM marketing, and all the tools we use, or you will pay to OS and receive nothing, learn this business and then go for it. You will also need lots of real content, with out that, it will not work or rank.
    Hope this helps you.
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  • Profile picture of the author luketr
    fxstay, with all respect you won't be able to compete because you had to ask how the sites are making their money. Out of all the answers SFNY was the only one who gave you one of the correct ways they are making money. Look at either one's affiliate program and check what they are paying out for - that's where they are making their money. Along with kickbacks from auto-loan companies and I would expect some paid reviews & news posts from manufactures.

    Tell me how you are going to convince THOSE monetisation sources to cut YOU in on the game for $3,000?

    If you're absolutely heart-set on entering this game, you'd be much better of working with these sites, rather than trying to compete with them. There are so many markets/niches you can weave cars into - Mens Lifestyle: Top 10 Sports Cars of 2016, you could own number 3 on the list for only $x; Women's: Best Family SUV's of 2016; [Car Make/Model] Enthusiasts specific site etc.

    Take the advice of Steve B, Underground, yukon; save yourself a fail; and invest that sizeable budget into something that will deliver a real ROI.
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