I've been thinking about entering the real estate market for a while because I have a huge interest in it. Problem is, I have no real world experience in this market besides the 10 or so books I've read. Now, I know that interviewing an expert is a great option but something is holding me back from going into a niche where I don't 'walk the talk' (I've never done a real world real estate transaction). In fact, that's what's stopping me from going beyond all the other niches besides the ones I can honestly write about as having experience, etc...
My question is the following: how do go about this while being ethical? Obviously, lying about expertise is a 'no no' (although many people do it the make money online niche/market - unfortunately).
To be more specific, how would the salesletter go about? Highlight the person's expertise and put it in a story format? And then, once you've built somewhat of a list and people start coming at you with more complicated questions... what do you do? What about a continuity program?
I guess, I'm trying to get opinions and advice from people who have built a FULL business (front-ends, backends, continuity programs) in a niche that they are not a 'true' experts in (as opposed to writing a newbie guide/ebook and making a little chump change along the way).
I'd love to hear anyone's comments on this. Thanks in advance.