Selling to a niche with no expertise
I've been thinking about entering the real estate market for a while because I have a huge interest in it. Problem is, I have no real world experience in this market besides the 10 or so books I've read. Now, I know that interviewing an expert is a great option but something is holding me back from going into a niche where I don't 'walk the talk' (I've never done a real world real estate transaction). In fact, that's what's stopping me from going beyond all the other niches besides the ones I can honestly write about as having experience, etc...
My question is the following: how do go about this while being ethical? Obviously, lying about expertise is a 'no no' (although many people do it the make money online niche/market - unfortunately).
To be more specific, how would the salesletter go about? Highlight the person's expertise and put it in a story format? And then, once you've built somewhat of a list and people start coming at you with more complicated questions... what do you do? What about a continuity program?
I guess, I'm trying to get opinions and advice from people who have built a FULL business (front-ends, backends, continuity programs) in a niche that they are not a 'true' experts in (as opposed to writing a newbie guide/ebook and making a little chump change along the way).
I'd love to hear anyone's comments on this. Thanks in advance.
"One Man's Ceiling is Another Man's Floor"
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"One Man's Ceiling is Another Man's Floor"
"One Man's Ceiling is Another Man's Floor"
"One Man's Ceiling is Another Man's Floor"
"One Man's Ceiling is Another Man's Floor"
"One Man's Ceiling is Another Man's Floor"