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When do you collect leads

by zoulkifl
6 replies
I was thinking about this today. It seems every time I promote something to my list, be it my own ebook or someone else's product, I loose a few subscribers.

Now I'm sure the one's I'm loosing are tire kickers and I shouldn't really concentrate on them. But it feels weird.

I set up my squeeze page on the base domain name and sales page on another page.
I direct traffic to the squeeze page and then forward them to the sales page once they confirmed their subscription and periodically in the emails I send them.

What is your lead capture model and have you tried others.

I know the norm is to have a lead turn into a buyer after 7 emails or so, but for them to leave because they expect a free service is kind of weird.

What is your take on this?
#capturing leads #collect #leads
  • Profile picture of the author JasonParker
    You're always going to get unsubscribers. No matter whether you're offering a $197 product or just sending your subs something free.

    I think it's important, though, to use the automation feature (it's in AWeber at least), so that whenever someone on your list buys something from you, they automatically go on a buyers list. This way you won't have your customers unsubscribing as much, I believe, because you know your customers bought a particular type of product.


    Originally Posted by zoulkifl View Post

    I was thinking about this today. It seems every time I promote something to my list, be it my own ebook or someone else's product, I loose a few subscribers.

    Now I'm sure the one's I'm loosing are tire kickers and I shouldn't really concentrate on them. But it feels weird.

    I set up my squeeze page on the base domain name and sales page on another page.
    I direct traffic to the squeeze page and then forward them to the sales page once they confirmed their subscription and periodically in the emails I send them.

    What is your lead capture model and have you tried others.

    I know the norm is to have a lead turn into a buyer after 7 emails or so, but for them to leave because they expect a free service is kind of weird.

    What is your take on this?
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    • Profile picture of the author Michael Forey
      Jason

      What do you mean by automation feature on Awber?

      Thanks
      Michael
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      • Profile picture of the author JasonParker
        Check out "List Settings" > "Automation"

        You can set it up so whenever you get a customer on your customer list, the customer is automatically unsubscribed from your prospect list.

        Originally Posted by edogz View Post

        Jason

        What do you mean by automation feature on Awber?

        Thanks
        Michael
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    • Profile picture of the author zoulkifl
      And how exactly do you do this automation through aweber. I guess when the payment is done through paypal I send them to a form where they fill in their information before they download the product.
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      • Profile picture of the author JasonParker
        You can capture it after the customer has paid but before the customer downloads or you can capture it by adding a freebie with an opt-in form on the download page (make sure it's a great free offer).

        With the first option, keep in mind that with some merchants you also have to have a link to the actual product on the same pages as the opt-in. You don't want to force opt-in. But you want to make it the first choice (put the link to the download page way under the opt-in form.

        Originally Posted by zoulkifl View Post

        And how exactly do you do this automation through aweber. I guess when the payment is done through paypal I send them to a form where they fill in their information before they download the product.
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        • Profile picture of the author Nick Doyle
          You can capture leads with a basic squeeze page ... that seems to work best IMHO. Target a 20% optin rate ... dont bother about double-opt in tho
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