IM for offline client ... Suggestions and best practices?

33 replies
Hey everyone...I need some advice, and I'm hoping you might could help. Maybe I'm making it too complicated, but I thought I'd ask anyway.

A local business is looking for help optimizing their website, running some adwords campaigns, and starting a few more blogs. I am experienced in doing all of these things, however I'm not an "expert" and have never worked for an actual business in this capacity before.

Do you have any advice or "best practices" for approaching such an opportunity? I'm a little nervous as, like I said, I've only ever done this as a personal hobby.

Any thoughts?

Thanks!
Derek
#client #offline #practices #suggestions
  • Profile picture of the author Alaister
    Hi Derek,

    I think with something like this you need to make sure you are clear with what your potential client is looking for. What are they really trying to achieve with your IM efforts?

    Once you know this you need to consider if you are able to help them to achieve these goals and really set up a internet marketing plan and campaign for them.

    Present them your campaign and your plans and what results you genuinely feel you ca bring them.

    The best thing is to be 100% honest with your clients and to be transparent. Sometime you may not be the right person to help them out and they would definitely appreciate you if you referred the client onto someone else.


    Hope this helps.
    {{ DiscussionBoard.errors[1044560].message }}
    • Profile picture of the author MarkR
      Derek,

      Not knowing your expertise, it's probably safe to say you know more about IM than this customer. So, you should proceed with confidence. Show him the things you've done - rankings, blogs, website, traffic, etc. That will get you credibility from the start. Then be very clear on your assessment of his business and exactly how you would proceed in an orderly fashion to grow his business. Most offline clients will appreciate the fact that you've "got a plan", which they usually don't have.

      Mark
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      • Profile picture of the author Derek_Thomas
        This is true...they don't really have a plan. The main thing now is that I get a plan. Which is where this forum is always a huge help. Thanks!

        Derek

        Originally Posted by MarkR View Post

        Derek,

        Not knowing your expertise, it's probably safe to say you know more about IM than this customer. So, you should proceed with confidence. Show him the things you've done - rankings, blogs, website, traffic, etc. That will get you credibility from the start. Then be very clear on your assessment of his business and exactly how you would proceed in an orderly fashion to grow his business. Most offline clients will appreciate the fact that you've "got a plan", which they usually don't have.

        Mark
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    • Profile picture of the author Derek_Thomas
      Honesty is always the best policy, right? Thanks for some solid advice. Much appreciated!

      Derek

      Originally Posted by Alaister View Post

      Hi Derek,

      I think with something like this you need to make sure you are clear with what your potential client is looking for. What are they really trying to achieve with your IM efforts?

      Once you know this you need to consider if you are able to help them to achieve these goals and really set up a internet marketing plan and campaign for them.

      Present them your campaign and your plans and what results you genuinely feel you ca bring them.

      The best thing is to be 100% honest with your clients and to be transparent. Sometime you may not be the right person to help them out and they would definitely appreciate you if you referred the client onto someone else.


      Hope this helps.
      Signature
      Thousands of happy Warriors agree...
      This service is a MUST - so worth it - Barry C.
      Derek is a keyword genius - Alan W.
      The results are incredible - page one already! - Navia B.
      {{ DiscussionBoard.errors[1044735].message }}
  • Profile picture of the author Kyle Tully
    Originally Posted by derek.ifocus View Post

    A local business is looking for help optimizing their website, running some adwords campaigns, and starting a few more blogs. I am experienced in doing all of these things, however I'm not an "expert" and have never worked for an actual business in this capacity before.
    Hi Derek

    Welcome to the consulting club.

    Two important points:

    1. If you know more than your client then you're an expect in their eyes.

    2. You're an expert if you say you are. No one else is gonna point at you and tell people you're an expert so you gotta do that yourself.

    Keep the focus on them by asking lots of questions -- You want to find out where their pain is. What they need help with and how you can work together. This also has the added bonus effect of putting them in the spotlight and makes you look like a genius.

    Don't go in there trying to "sell" them anything, just ask questions and you'll naturally figure out if you can help them... and they'll also come to the same conclusion.

    Cheers
    Kyle
    Signature
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    • Profile picture of the author joshril
      Very true... you become an expert when you decide you are an expect. I have found that most offline business owners know very little about online marketing. Most truly want a web presence, and you can show them how to get there effectively.

      Don't shove a bunch of information down his throat though. I have found that new consultants tend to spout off a bunch of knowledge and the business owner is left wondering what hit him.

      Simply find out what is important to the business owner. Find out what his objectives are... These are your selling points or "hot buttons". When describing what you can provide, speak in terms of how your services will benefit the customer.

      Instead of talking about generating traffic, explain how that increased traffic will benefit the business owner. I think most people over think the whole sales process. Really you're just trying to get into the mind of your prospect and put yourself in his shoes.

      Focus on solving problems, take a deep breath, relax, have fun, and close the deal! Good luck!

      Originally Posted by Kyle Tully View Post

      Hi Derek

      Welcome to the consulting club.

      Two important points:

      1. If you know more than your client then you're an expect in their eyes.

      2. You're an expert if you say you are. No one else is gonna point at you and tell people you're an expert so you gotta do that yourself.

      Keep the focus on them by asking lots of questions -- You want to find out where their pain is. What they need help with and how you can work together. This also has the added bonus effect of putting them in the spotlight and makes you look like a genius.

      Don't go in there trying to "sell" them anything, just ask questions and you'll naturally figure out if you can help them... and they'll also come to the same conclusion.

      Cheers
      Kyle
      {{ DiscussionBoard.errors[1044657].message }}
      • Profile picture of the author Derek_Thomas
        It's amazing how many responses I've gotten so quickly. Thanks so much, especially the points about finding out what is important to the business owner, what his objectives are, and how I might BENEFIT him. That really helps clear things up for me.

        I'm nervous, yes, but this really is fun!
        Derek

        Originally Posted by joshril View Post

        Very true... you become an expert when you decide you are an expect. I have found that most offline business owners know very little about online marketing. Most truly want a web presence, and you can show them how to get there effectively.

        Don't shove a bunch of information down his throat though. I have found that new consultants tend to spout off a bunch of knowledge and the business owner is left wondering what hit him.

        Simply find out what is important to the business owner. Find out what his objectives are... These are your selling points or "hot buttons". When describing what you can provide, speak in terms of how your services will benefit the customer.

        Instead of talking about generating traffic, explain how that increased traffic will benefit the business owner. I think most people over think the whole sales process. Really you're just trying to get into the mind of your prospect and put yourself in his shoes.

        Focus on solving problems, take a deep breath, relax, have fun, and close the deal! Good luck!
        Signature
        Thousands of happy Warriors agree...
        This service is a MUST - so worth it - Barry C.
        Derek is a keyword genius - Alan W.
        The results are incredible - page one already! - Navia B.
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    • Profile picture of the author Derek_Thomas
      From the looks of it, you've been a member of this club for quite some time. Thanks for sharing your insights.

      I know a lot of the questions will come naturally through my discussions with this potential client, but are there any MUST ASK questions than you would universally recommend?

      Derek

      Originally Posted by Kyle Tully View Post

      Hi Derek

      Welcome to the consulting club.

      Two important points:

      1. If you know more than your client then you're an expect in their eyes.

      2. You're an expert if you say you are. No one else is gonna point at you and tell people you're an expert so you gotta do that yourself.

      Keep the focus on them by asking lots of questions -- You want to find out where their pain is. What they need help with and how you can work together. This also has the added bonus effect of putting them in the spotlight and makes you look like a genius.

      Don't go in there trying to "sell" them anything, just ask questions and you'll naturally figure out if you can help them... and they'll also come to the same conclusion.

      Cheers
      Kyle
      Signature
      Thousands of happy Warriors agree...
      This service is a MUST - so worth it - Barry C.
      Derek is a keyword genius - Alan W.
      The results are incredible - page one already! - Navia B.
      {{ DiscussionBoard.errors[1044754].message }}
      • Profile picture of the author joshril
        Originally Posted by derek.ifocus View Post

        From the looks of it, you've been a member of this club for quite some time. Thanks for sharing your insights.

        I know a lot of the questions will come naturally through my discussions with this potential client, but are there any MUST ASK questions than you would universally recommend?

        Derek
        I dislike scripts, but this should get you started:

        1. How long have you been in business?
        2. What are the biggest challenges that your business faces?
        3. Tell me about your current marketing plan.
        4. How's that working for you?
        5. Tell me about your average client. How much profit is one client worth over the lifetime of your relationship?
        6. What is important to you?

        Just stick to open ended questions... I could keep going forever, but this should get your brain going...

        Make sure and jot down what you can't remember. Dig for problems and then present solutions. If there is no problem to solve, there is no sale.

        Good luck!
        {{ DiscussionBoard.errors[1044765].message }}
  • Profile picture of the author BrashImpact
    Originally Posted by derek.ifocus View Post

    Hey everyone...I need some advice, and I'm hoping you might could help. Maybe I'm making it too complicated, but I thought I'd ask anyway.

    A local business is looking for help optimizing their website, running some adwords campaigns, and starting a few more blogs. I am experienced in doing all of these things, however I'm not an "expert" and have never worked for an actual business in this capacity before.

    Do you have any advice or "best practices" for approaching such an opportunity? I'm a little nervous as, like I said, I've only ever done this as a personal hobby.

    Any thoughts?

    Thanks!
    Derek
    Derek,
    Kyle gave you some great answers, You must, i repeat, you must have a gameplan going in, and ask as many probing questions to the business owner as you can. You have to find out the WHY before you can give the HOW. It's been my experience, once you get to the very core of what the buisness owner wants to achieve then the answers become blatantly obvious.

    Your the expert, most business owners have no clue as too anything IM related, if they did, they would be doing it themselves or have someone already taking care of it, as they know the power the web holds.

    Be persistent, consistent, and Powerful. I know you can do this, be super super confident, walk in like you own the place, and make some things happen. That business owner is sitting there right now, hoping your the answer to his business IM nightmare. So get on with it already and Hammer it out bigtime. Let us know how it goes.

    I would also recomend using the OfflineMoneyBlueprint as a presentation model. I use this regularly to map out the IM portion of the business for the business owner, Its his personal IM blueprint for his business. I charge from $500 on up to $7500 for this, and its an easy sale. If your not comfortable charging, its still the easy way to close them fast, as its the blueprint for them to follow with pricing for all of that business Owners IM related marketing.

    Lastly, be consistent and persistent... Always be closing.

    Regards,
    Robert Nelson
    "The Maverick Motivator
    Signature

    {{ DiscussionBoard.errors[1044677].message }}
    • Profile picture of the author joshril
      Robert knows his stuff. I can personally vouch for the OfflineMoneyBlueprint. It's a fantastic way to give the prospect a solid idea of what you can do for him.

      Has the price been raised on that thing yet? :p

      Originally Posted by RobertNelsoninc View Post

      Derek,
      Kyle gave you some great answers, You must, i repeat, you must have a gameplan going in, and ask as many probing questions to the business owner as you can. You have to find out the WHY before you can give the HOW. It's been my experience, once you get to the very core of what the buisness owner wants to achieve then the answers become blatantly obvious.

      Your the expert, most business owners have no clue as too anything IM related, if they did, they would be doing it themselves or have someone already taking care of it, as they know the power the web holds.

      Be persistent, consistent, and Powerful. I know you can do this, be super super confident, walk in like you own the place, and make some things happen. That business owner is sitting there right now, hoping your the answer to his business IM nightmare. So get on with it already and Hammer it out bigtime. Let us know how it goes.

      I would also recomend using the OfflineMoneyBlueprint as a presentation model. I use this regularly to map out the IM portion of the business for the business owner, Its his personal IM blueprint for his business. I charge from $500 on up to $7500 for this, and its an easy sale. If your not comfortable charging, its still the easy way to close them fast, as its the blueprint for them to follow with pricing for all of that business Owners IM related marketing.

      Lastly, be consistent and persistent... Always be closing.

      Regards,
      Robert Nelson
      "The Maverick Motivator
      {{ DiscussionBoard.errors[1044688].message }}
      • Profile picture of the author BrashImpact
        Originally Posted by joshril View Post

        Robert knows his stuff. I can personally vouch for the OfflineMoneyBlueprint. It's a fantastic way to give the prospect a solid idea of what you can do for him.

        Has the price been raised on that thing yet? :p
        Josh,
        thanks for the Kudos, actually i am creating a very advanced version
        right now of the offlinemoneyblueprint that will cater to any business
        owner, and make it newbie friendly to present. Should be up in a
        week or so. I am trying to refine the process by doing it myself so
        it becomes easy for anyone to present.

        Thanks again...Josh
        Regards,
        Robert Nelson
        Signature

        {{ DiscussionBoard.errors[1044714].message }}
        • Profile picture of the author joshril
          No problem, Robert. I'll look forward to seeing your new version!

          Take care!

          Originally Posted by RobertNelsoninc View Post

          Josh,
          thanks for the Kudos, actually i am creating a very advanced version
          right now of the offlinemoneyblueprint that will cater to any business
          owner, and make it newbie friendly to present. Should be up in a
          week or so. I am trying to refine the process by doing it myself so
          it becomes easy for anyone to present.

          Thanks again...Josh
          Regards,
          Robert Nelson
          {{ DiscussionBoard.errors[1044728].message }}
    • Profile picture of the author Derek_Thomas
      You know, I've got to be honest...Even if I don't land this client, I'm getting pretty stoked about this business model. Thanks for your help and great advice. I'll keep you posted on how it goes.

      About the Offline Money Blueprint, I'd love more information. Is the Offline Money Mindmap the same thing? Otherwise, I don't know if I found the exact resource you're referring too.

      Thanks!
      Derek

      Originally Posted by RobertNelsoninc View Post

      Derek,
      Kyle gave you some great answers, You must, i repeat, you must have a gameplan going in, and ask as many probing questions to the business owner as you can. You have to find out the WHY before you can give the HOW. It's been my experience, once you get to the very core of what the buisness owner wants to achieve then the answers become blatantly obvious.

      Your the expert, most business owners have no clue as too anything IM related, if they did, they would be doing it themselves or have someone already taking care of it, as they know the power the web holds.

      Be persistent, consistent, and Powerful. I know you can do this, be super super confident, walk in like you own the place, and make some things happen. That business owner is sitting there right now, hoping your the answer to his business IM nightmare. So get on with it already and Hammer it out bigtime. Let us know how it goes.

      I would also recomend using the OfflineMoneyBlueprint as a presentation model. I use this regularly to map out the IM portion of the business for the business owner, Its his personal IM blueprint for his business. I charge from $500 on up to $7500 for this, and its an easy sale. If your not comfortable charging, its still the easy way to close them fast, as its the blueprint for them to follow with pricing for all of that business Owners IM related marketing.

      Lastly, be consistent and persistent... Always be closing.

      Regards,
      Robert Nelson
      "The Maverick Motivator
      Signature
      Thousands of happy Warriors agree...
      This service is a MUST - so worth it - Barry C.
      Derek is a keyword genius - Alan W.
      The results are incredible - page one already! - Navia B.
      {{ DiscussionBoard.errors[1044777].message }}
      • Profile picture of the author JohnMcCabe
        Originally Posted by derek.ifocus View Post

        From the looks of it, you've been a member of this club for quite some time. Thanks for sharing your insights.

        I know a lot of the questions will come naturally through my discussions with this potential client, but are there any MUST ASK questions than you would universally recommend?

        Derek
        Derek, one bit of information you absolutely must have to present a proper plan is the BUDGET available. Without this number, flushed out into the open for both of you to see, you have three possibilities and only one of them is good for you...

        > You propose a plan that costs much more than what your prospect had in the back of their mind. This results in "sticker shock" and it will be harder to seal the deal. Knowing the value of a customer (lifetime value, if he knows it) can help here.

        > You propose a plan that is much less than what he thinks it "should" cost. It could cause him to doubt your qualifications or ability. At best, it means you left money on the table he would have happily given you.

        > Best case scenario is you get the number in the right ballpark, and the two of you forge a happy, long-lasting business relationship.

        Without the budget number, your odds of the best case are only one in three. You can get those odds at the race track...
        {{ DiscussionBoard.errors[1045499].message }}
        • Profile picture of the author Derek_Thomas
          Well since I don't really consider myself a gambling man, I will take your advice very seriously. I honestly don't know how much thought I would have given it otherwise, so thanks for the heads up.

          In this case, the client is offering X number of dollars for X number of hours worked. But still, budget available is great advice.

          Thanks!
          Derek


          Originally Posted by JohnMcCabe View Post

          Derek, one bit of information you absolutely must have to present a proper plan is the BUDGET available. Without this number, flushed out into the open for both of you to see, you have three possibilities and only one of them is good for you...

          > You propose a plan that costs much more than what your prospect had in the back of their mind. This results in "sticker shock" and it will be harder to seal the deal. Knowing the value of a customer (lifetime value, if he knows it) can help here.

          > You propose a plan that is much less than what he thinks it "should" cost. It could cause him to doubt your qualifications or ability. At best, it means you left money on the table he would have happily given you.

          > Best case scenario is you get the number in the right ballpark, and the two of you forge a happy, long-lasting business relationship.

          Without the budget number, your odds of the best case are only one in three. You can get those odds at the race track...
          Signature
          Thousands of happy Warriors agree...
          This service is a MUST - so worth it - Barry C.
          Derek is a keyword genius - Alan W.
          The results are incredible - page one already! - Navia B.
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    • Profile picture of the author unstoppable13
      Hey Robert, where can I find this "offline money blueprint"? It sounds like a very useful tool! Please PM me about this tool ASAP....I would really like to check it out!

      FYI for everyone else here...this is my first post/reply on this forum. I've been here for about 2 months now...but with all the information that's on this forum...it has taken me a good while to absorb it all and really find the time to take part in this community.

      I love this place and I hope to have the opportunity to get to know many of you real soon!

      Thanks Warriors!

      Travis G.

      Originally Posted by RobertNelsoninc View Post

      Derek,
      Kyle gave you some great answers, You must, i repeat, you must have a gameplan going in, and ask as many probing questions to the business owner as you can. You have to find out the WHY before you can give the HOW. It's been my experience, once you get to the very core of what the buisness owner wants to achieve then the answers become blatantly obvious.

      Your the expert, most business owners have no clue as too anything IM related, if they did, they would be doing it themselves or have someone already taking care of it, as they know the power the web holds.

      Be persistent, consistent, and Powerful. I know you can do this, be super super confident, walk in like you own the place, and make some things happen. That business owner is sitting there right now, hoping your the answer to his business IM nightmare. So get on with it already and Hammer it out bigtime. Let us know how it goes.

      I would also recomend using the OfflineMoneyBlueprint as a presentation model. I use this regularly to map out the IM portion of the business for the business owner, Its his personal IM blueprint for his business. I charge from $500 on up to $7500 for this, and its an easy sale. If your not comfortable charging, its still the easy way to close them fast, as its the blueprint for them to follow with pricing for all of that business Owners IM related marketing.

      Lastly, be consistent and persistent... Always be closing.

      Regards,
      Robert Nelson
      "The Maverick Motivator
      {{ DiscussionBoard.errors[1053273].message }}
      • Profile picture of the author BrashImpact
        Originally Posted by unstoppable13 View Post

        Hey Robert, where can I find this "offline money blueprint"? It sounds like a very useful tool! Please PM me about this tool ASAP....I would really like to check it out!

        FYI for everyone else here...this is my first post/reply on this forum. I've been here for about 2 months now...but with all the information that's on this forum...it has taken me a good while to absorb it all and really find the time to take part in this community.

        I love this place and I hope to have the opportunity to get to know many of you real soon!

        Thanks Warriors!

        Travis G.
        Travis,
        Welcome to the forum, the updated version will be ready in a week or so. This forum is full of stellar and brilliant people ready to help almost all the time. Absorb, interact, Engage.
        again, welcome.
        Robert Nelson
        Signature

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    • Profile picture of the author Maria Gudelis
      Originally Posted by RobertNelsoninc View Post

      Derek,

      I would also recomend using the OfflineMoneyBlueprint as a presentation model. I use this regularly to map out the IM portion of the business for the business owner, Its his personal IM blueprint for his business. I charge from $500 on up to $7500 for this, and its an easy sale. If your not comfortable charging, its still the easy way to close them fast, as its the blueprint for them to follow with pricing for all of that business Owners IM related marketing.

      Regards,
      Robert Nelson
      "The Maverick Motivator
      ?? Offline Money Blueprint? ??

      Yes - using my copyrighted Offline Money Blueprint / Offline Money Mindmap - the terms "offline money blueprint" copyrighted in my WSO download materials...which Robert has bought has helped many warriors!

      is indeed a great way to sell to offline clients.

      I'm glad Robert and so many others are making great money offline with it as that is the goal.

      You need a simple step by step system to sell to offline clients but most of all - as in any business...

      It is important to be genuine, real and trustworthy - build their trust first and you will have a client for life!

      So don't over sell / pitch at the beginning and as joshril has given, asking questions about their business is a great way to qualify and get to know them.

      Cheers, Maria
      Signature

      Brand NEW: How To Dominate Facebook SEO - LIVE Coaching - Closes SOON! Get In Now Click Here


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      • Profile picture of the author NTN
        Banned
        Hi Maria,

        Newbie here, be nice. I purchased your Postcard program last week and I am very happy with it. I did want to ask a question. I have 200 leftover Stamps and Envelopes left over from a previous campaign. Can I just use your postcard message and place it in a letter/envelope on nice watermark paper? Have you tried this? I would like to mail this weekend and don't want to wait until postcards are ready.

        Also, I've been browsing these WF threads and I am a little confused. The link you have in your Signature for the Money Mindmap is that still $27? In addition I have seen others who have these "Mindmaps" etc... Internet Money Blueprint or something like that, I saw another but can't recall the name. Is yours similar to theirs or is it different? I haven't checked their prices yet but I was very happy with your Postcard WSO so I figured I would give you first shot.

        Thanks,

        NTN


        Originally Posted by Maria Gudelis View Post

        ?? Offline Money Blueprint? ??

        Yes - using my copyrighted Offline Money Blueprint / Offline Money Mindmap - the terms "offline money blueprint" copyrighted in my WSO download materials...which Robert has bought has helped many warriors!

        is indeed a great way to sell to offline clients.

        I'm glad Robert and so many others are making great money offline with it as that is the goal.

        You need a simple step by step system to sell to offline clients but most of all - as in any business...

        It is important to be genuine, real and trustworthy - build their trust first and you will have a client for life!

        So don't over sell / pitch at the beginning and as joshril has given, asking questions about their business is a great way to qualify and get to know them.

        Cheers, Maria
        {{ DiscussionBoard.errors[1101056].message }}
        • Profile picture of the author Maria Gudelis
          Originally Posted by NTN View Post

          Hi Maria,

          Newbie here, be nice. I purchased your Postcard program last week and I am very happy with it. I did want to ask a question. I have 200 leftover Stamps and Envelopes left over from a previous campaign. Can I just use your postcard message and place it in a letter/envelope on nice watermark paper? Have you tried this? I would like to mail this weekend and don't want to wait until postcards are ready.

          Also, I've been browsing these WF threads and I am a little confused. The link you have in your Signature for the Money Mindmap is that still $27? In addition I have seen others who have these "Mindmaps" etc... Internet Money Blueprint or something like that, I saw another but can't recall the name. Is yours similar to theirs or is it different? I haven't checked their prices yet but I was very happy with your Postcard WSO so I figured I would give you first shot.

          Thanks,

          NTN
          Hey NTN - I've pm'd you - I can't promote my own wso here.

          To help you get offline clients - that I can do in this thread!

          Yes - use your existing envelops and stamps -

          1. make sure you hand write on it the address
          2. the return address - don't put your company name or name on it - just the street, city zip of your return address -

          Why? It sparks curiousity to be opened "Oh I wonder who that is from?"

          - that advice is a Jay Abraham golden nugget

          3. Yes feel free to put the same message in side the envelop and don't wait for the postcards to come in...

          4. the stamp is a real stamp - right - don't use a meter stamp - and another trick - use stamps that look like something your grandma would have bought - (I know one person who sold $10,000 workshops with that little trick! - it wasn't a normal letter - it was a actual 'card' that looked like a b-day card - that is in Dan Kennedy's materials - the 800 pound gorilla call - great direct mail tactic)


          ....Taking ACTION wins the game!

          Cheers, Maria
          Signature

          Brand NEW: How To Dominate Facebook SEO - LIVE Coaching - Closes SOON! Get In Now Click Here


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  • Profile picture of the author L.James
    this is a great thread, I wanted to ask you guys, how do you offer your services to your potential clients?
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  • Profile picture of the author tonyscott
    Hi Derek, as you have experience in doing everything they want, but don't have experience of doing it commercially, treat this as getting paid to learn how to do business in the offline market.

    No matter what you read, everyone starts off doing cut price stuff to find out what their market is and to learn how to come up with a viable business model.

    Just agree a plan of action and a price then get on with it. You'll make some cash and more importantly you'll learn a lot.

    Good luck

    Tony
    {{ DiscussionBoard.errors[1046811].message }}
    • Profile picture of the author Derek_Thomas
      Getting paid to learn? Sounds like a GREAT career move to me!

      I am very excited about this opportunity, and it always helps to be reminded that EVERYONE had to start somewhere.

      Take care
      Derek

      Originally Posted by tonyscott View Post

      Hi Derek, as you have experience in doing everything they want, but don't have experience of doing it commercially, treat this as getting paid to learn how to do business in the offline market.

      No matter what you read, everyone starts off doing cut price stuff to find out what their market is and to learn how to come up with a viable business model.

      Just agree a plan of action and a price then get on with it. You'll make some cash and more importantly you'll learn a lot.

      Good luck

      Tony
      Signature
      Thousands of happy Warriors agree...
      This service is a MUST - so worth it - Barry C.
      Derek is a keyword genius - Alan W.
      The results are incredible - page one already! - Navia B.
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      • Profile picture of the author TimCastleman
        Derek -

        Lots of great info here already.

        1. Make sure they have money and time to spend on this. No money, no honey.

        2. Find out where they are now and where they want to be and if that is reasonable or not. If they want a 25% increase in traffic you have to ask yourself if you can provide that.

        3. Don't worry about not being an expert - you know more than them and that makes you an expert in their eyes. Be confident and you'll be fine.


        Good luck.

        Tim
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        • Profile picture of the author JohnMcCabe
          Originally Posted by derek.ifocus View Post

          Well since I don't really consider myself a gambling man, I will take your advice very seriously. I honestly don't know how much thought I would have given it otherwise, so thanks for the heads up.

          In this case, the client is offering X number of dollars for X number of hours worked. But still, budget available is great advice.

          Thanks!
          Derek
          Derek, by making a dollars-for-hours offer, the client set the budget. Now you just need to manage their expectations of what they'll get out of your labor.
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        • Profile picture of the author Derek_Thomas
          I think setting exact percentage goals such as a 25% increase in traffic or whatever is essential. We all know how people are and without clear guidelines and expectation from both parties, things can get ugly in a hurry. Thanks for some great advice.

          Derek

          Originally Posted by TimCastleman View Post

          Derek -

          Lots of great info here already.

          1. Make sure they have money and time to spend on this. No money, no honey.

          2. Find out where they are now and where they want to be and if that is reasonable or not. If they want a 25% increase in traffic you have to ask yourself if you can provide that.

          3. Don't worry about not being an expert - you know more than them and that makes you an expert in their eyes. Be confident and you'll be fine.


          Good luck.

          Tim
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          Thousands of happy Warriors agree...
          This service is a MUST - so worth it - Barry C.
          Derek is a keyword genius - Alan W.
          The results are incredible - page one already! - Navia B.
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          • Profile picture of the author TimCastleman
            Derek -

            You might be setting yourself up for failure. So you promise a 25% increase in business. What happens when the owner is arrested for child porn? What about when the business gets shut down for health code violations. Or more simply what happens when they don't send out the mailings like they should or worse they do but then treat the customers like crap because the phones are ringing off the hook.

            All of these are true stories that have happened to students of mine. Here is what I promise you - if you promise a specific number increase I promise you won't have a pot to pee in afterwards.

            Tim
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            • Profile picture of the author Derek_Thomas
              Originally Posted by TimCastleman View Post

              Derek -

              You might be setting yourself up for failure. So you promise a 25% increase in business. What happens when the owner is arrested for child porn? What about when the business gets shut down for health code violations. Or more simply what happens when they don't send out the mailings like they should or worse they do but then treat the customers like crap because the phones are ringing off the hook.

              All of these are true stories that have happened to students of mine. Here is what I promise you - if you promise a specific number increase I promise you won't have a pot to pee in afterwards.

              Tim
              I appreciate your advice very much, but I'm having trouble applying it to my context. I'd love to hear more though as we could all probably learn from your stories and the stories of your students.

              Previously you gave this advice in regards to a potential client...
              Find out where they are now and where they want to be and if that is reasonable or not. If they want a 25% increase in traffic you have to ask yourself if you can provide that.
              Are you saying if they ask for a 25% increase in traffic, I should reject that proposal and instead set a different goal or make a different promise?
              Here is what I promise you - if you promise a specific number increase I promise you won't have a pot to pee in afterwards.
              And I'd really like to know the answer to your questions. Specifically, what, if any, effect does it really have on me if the business has bad customer service or a dirty facility. While I don't want to promote anything unethical or immoral, I'm doing SEO for a local busines, what do those factors you mentioned have to do with me?

              Thanks for an engaging dialouge. I'm looking forward to learning more from you.

              Derek
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              Thousands of happy Warriors agree...
              This service is a MUST - so worth it - Barry C.
              Derek is a keyword genius - Alan W.
              The results are incredible - page one already! - Navia B.
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  • Profile picture of the author Steve Peters Benn
    Hi Derek,

    If you are a war room member, there is my rather long running group of articles in there! They should help!
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  • Profile picture of the author Steve Peters Benn
    Hi,

    I've got to second Maria on this - she is the one using the term Offline Money Blueprint. If you are looking to learn more then that is the product you need to buy. If students of hers are doing so well, then it only makes sense for you to follow in their footsepts and sign up with Maria?
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    • Profile picture of the author Willie Crawford
      Originally Posted by Steve Peters Benn View Post

      Hi,

      I've got to second Maria on this - she is the one using the term Offline Money Blueprint. If you are looking to learn more then that is the product you need to buy. If students of hers are doing so well, then it only makes sense for you to follow in their footsepts and sign up with Maria?

      I'll second your seconding Maria. Here copyrighted "Offline Money Blueprint"
      is what I often use when presenting a plan to local businesses

      If I remember correctly, her very first offline consulting client paid her
      $50,000!

      I interviewed her recently on my radio show and will happily pass
      along the MP3 and/or PDF transcript to anyone who wants it.

      Willie
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      • Profile picture of the author SeanIM
        Originally Posted by Willie Crawford View Post

        I'll second your seconding Maria. ....

        And Willie, I'll second your second of the original seconding...

        Maria knows how to present to offline clients, her results speak for themselves.

        And as for this part of her statement "So don't over sell / pitch at the beginning and as joshril has given, asking questions about their business is a great way to qualify and get to know them."

        That I find is so true from my past and current experiences...the sale is more in establishing rapport and getting to know the client than the actual details.
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