So lets say I found a fake headshot on a testimonial..

by Kael41 19 replies
Of a very popular clickbank product..hypothetically speaking of course. Let's also assume i was poking around fotosearch and saw the SAME series of headshots on there as the owners sales page And I knew who the marketer was on here (and that person is seemingly influential).

If that person was "outted" and it was clearly proved he faked those headshots AND names AND testimonials - would you be distrustful of that marketer and his product? Just the marketer and not the product - or neither? Would it just be another cost of doing business as a marketer in a crowded field?

Maybe i've been doing this to long and have become jaded as a marketer- I just assume more marketers do this than not. There are those marketers who have built up their inside circle of peers and utilize them on all of their testimonial pages (yea, i'm looking at you Ewen ) and then there are those who have not.

Has anyone come across this scenario where you KNEW those testimonials were fake on the sales pages and you just wrote it off as a cost of doing "unethical" business?

Is this a morality in marketing question or is it something else? Just another tool in the toolbox?
#main internet marketing discussion forum #fake #found #headshot #testimonial
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  • Profile picture of the author Lance K
    Faking testimonials is not only dishonest, but it's also illegal.

    If someone who is doing this was outed, all credibility is lost. For the person, product, and all other products/services.

    I had an ebook ghost written a while back. They put in a fake testi (simply as a placeholder I presume). And it was a pretty damn good made up endorsement. Regardless, I couldn't allow myself to use it. I don't have time for others who use this tactic and I won't do it myself.

    It's sad that this issue isn't nearly as black and white to everyone as it should be.
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  • Profile picture of the author Jelasco
    Why would you spend your time trying to find these testimonial photos on another site?

    Is it possible someone whose photo is on a stock photo site could actually submit a testimonial?

    Is it possible a customer could submit a real testimonial with a photo from one of those sites for whatever reason?

    I'm not sure what you mean by "fake headshot"- what you describe sounds more like a real headshot on a testimonial that may not be genuine.

    It never ceases to amaze me what conspiracy theories people come up with here.
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    • Profile picture of the author Kael41
      Originally Posted by Jelasco View Post

      Why would you spend your time trying to find these testimonial photos on another site?

      Is it possible someone whose photo is on a stock photo site could actually submit a testimonial?

      Is it possible a customer could submit a real testimonial with a photo from one of those sites for whatever reason?

      I'm not sure what you mean by "fake headshot"- what you describe sounds more like a real headshot on a testimonial that may not be genuine.

      It never ceases to amaze me what conspiracy theories people come up with here.
      LOL, conspiracy theory. I think not. And I wouldn't just "spend time" finding stuff with my tin foil hat on- i've got way to much stuff to do. Instead, i may across something in my travels from time to time that tip me off to things here and there. Ie- I used to design websites and know all about the photo resources that can be had online. I used to scour royalty free datadump sites all the time for projects.

      "fake headshot" as in an actual headshot, but not of the person giving the testimonial.
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    • Profile picture of the author Michael Oksa
      Originally Posted by Jelasco View Post

      It never ceases to amaze me what conspiracy theories people come up with here.
      It never ceases to amaze me to see how one person can be so negative, so consistently.

      Anyway...

      Back to the OP. I would not rust them, never buy from them again, love to know who it is (via PM), and I would sever any ties I have with them. But hey, maybe that's just me.

      Seems like an easy call as far as dishonesty is concerned.

      I use real testimonials, with real names. But it's people like this that makes people put so little stock into them.

      ~Michael
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  • Profile picture of the author dbh
    Well, I'd likely not trust the person or the product, and certainly wouldn't want to promote such a thing to my loyal customers. I've found that being honest and upfront with people is the best practice. Keeps food on the table and I sleep better too

    - Darrell
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    • Profile picture of the author Jesus Perez
      I'm confused. Are the headshots of the testimonials fake? Or the headshot of the author? Or both?
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      • Profile picture of the author tommygadget
        Faking the testimonial does not set you up as a credible resource. If you don't have a photo, don't use one from somewhere else as you'll probably get caught. Life is too short to destroy your reputation for a couple of dollars (or rupies).

        TomG.
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      • Profile picture of the author Kael41
        Originally Posted by BlueSquares View Post

        I'm confused. Are the headshots of the testimonials fake? Or the headshot of the author? Or both?
        See that's the thing. All you know for sure is that the headshot is fake. It's a paid model from an agency. You have no idea if the testimonial is fake, or if the names used in the testimonials are fake either. Hell, it may be a GREAT product, but the creator had to resort to some chicanery to sell the product.
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        • Profile picture of the author xmx
          I found the following youtube video for a popular clickbank product
          about forex


          it shows that on the site is present an image of the trader and
          developper of the product that is taken from an online service
          that offers faces and voices as addition to the site.

          So the site claims that the pic of an actor is the pic of the real
          trader and developper.

          It does not mean that the site is a fraud or a scam anyway, just
          that a fake picture has been used.


          cheers,

          Gian
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          • Profile picture of the author Tirmizi
            I think affiliates don't do alot of research selecting the prducts , they just see the gravity of the product , layout and flow of the sales page , conversions and thats it .... not many go into details about checking the photos etc .....

            I was reading another post where , the guy was sharing his finding , that he went on to a sales page through google adsense ad and "he was suppose to find ausie people holding cheques " making moeny instead he found a lady holding american bank's chque .. so shit happens i guess ... but for marketers they should pay more attent while creating sales page and adding testimonials ... cause screw up likes these can ruin your credibility once n for all



            Tirmizi
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          • Profile picture of the author SpicyRobby
            Originally Posted by xmx View Post

            So the site claims that the pic of an actor is the pic of the real
            trader and developper.

            It does not mean that the site is a fraud or a scam anyway, just
            that a fake picture has been used.


            cheers,

            Gian
            To be honest - I'm shocked... The guy says clearly - "I trade Forex for living".... He's portrayed as the actual trader!

            Is it not scam? I don't know how it looks from the legal point of view, and how good the product is indeed, but I wouldn't do it.

            But maybe profits justify all means?....
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            • Profile picture of the author xmx
              Originally Posted by SpicyRobby View Post

              To be honest - I'm shocked... The guy says clearly - "I trade Forex for living".... He's portrayed as the actual trader!

              Is it not scam? I don't know how it looks from the legal point of view, and how good the product is indeed, but I wouldn't do it.

              But maybe profits justify all means?....
              I tested the product, that I bought before finding the video above,
              and I think it is not a bad product, it can be useful to find forex trends.

              So I was a little disappointed discovering that man was an actor of course,
              and also in my eyes the site lost some credibility.


              cheers,

              Gian
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              • Profile picture of the author Jelasco
                Yes, Michael, I'm amazed you could be so negative here.
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                • Profile picture of the author GuruGazette
                  FWIW it's against the TOS of most stock photo sites to use their people photos as fake personas, personalities, or "spokespersons". So using stock photos for testimonials may be against the rules of the stock site they're licensed from.
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                  • Profile picture of the author JMartin
                    It's one thing if the picture says something like "actor recreation" or something.

                    Using fake pictures and passing them off as real is scandalous. Shame, shame.
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                • Profile picture of the author Michael Oksa
                  Originally Posted by Jelasco View Post

                  Yes, Michael, I'm amazed you could be so negative here.
                  I wasn't being negative. I was simply using the words of your post to highlight my point. Why so defensive?



                  That's why I made the comment and got back to what the thread was about. You see, it was about whether or not you would trust a marketer that did this - not whether or not you should do your due diligence (though you should).

                  Geez! What next?

                  ~Michael
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                  "Ich bin en fuego!"
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  • Profile picture of the author Sylvan
    Banned
    I say you write an article or press release about the product and its creator. If the testimonials are fake, then the product is probably crap. Find some way to save the innocent.
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