If that person was "outted" and it was clearly proved he faked those headshots AND names AND testimonials - would you be distrustful of that marketer and his product? Just the marketer and not the product - or neither? Would it just be another cost of doing business as a marketer in a crowded field?
Maybe i've been doing this to long and have become jaded as a marketer- I just assume more marketers do this than not. There are those marketers who have built up their inside circle of peers and utilize them on all of their testimonial pages (yea, i'm looking at you Ewen ) and then there are those who have not.
Has anyone come across this scenario where you KNEW those testimonials were fake on the sales pages and you just wrote it off as a cost of doing "unethical" business?
Is this a morality in marketing question or is it something else? Just another tool in the toolbox?