Flaw found in a fundamental rule of Internet Marketing

How many times should you follow up with a potential customer ?

Why - seven of course.

How come ?

Because that's what you always read.

Now think back to the last time you read that, where did that
person get it from ?

From another - who himself got it from another and so on.

This information has spread virally so we need to go back to
the original source and check it's validity.

That's what I have done.

After extensive research I have tracked it down to one man
- Professor Otto Responder.

When I asked him how he arrived at the figure he was pleased
to put the record straight.

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It was the early day of the Net and I was selling the Paul
Myers book 'Make money on Bulletin Boards with your
Spectrum'


My assistant shouted "Otto - how many follow ups shall we do ?"

I answered 'just two' but at the same moment my small child,
doing his homework, asked "Dad, how many days in a week ?"

As you can see the two replies got misheard and so,
unfortunately, the IM world has been flooded with all these
pointless additional emails over the years.

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So there you are.

What can we learn from this story ?

Don't believe everything you hear. Always test things out for yourself.

By the way Professor Otto Responder Junior went on to become
a teacher. You can recognize his pupils when they recite the
days of the week: Sunday, Monday.



Harvey