Learning Objectives of Internet Adverting Campaigns
I'm getting back into buying PPC campaigns again after having a word with a mentor.
The biggest lesson is that "learning is the key objective of advertising." (Well, it's the key objective of anything worth having.)
That said, I'm posting a question here for quick feedback (as there would be delay in hearing back from him).
Is there a drawback of confusion when you try to learn more than one key fact about your advertising (whether you target the right market segments, whether my market segment cares about my offer, etc.)? Or do you feel like there's an efficiency advantage?
Please discuss. I hope I have provided enough context without overwhelming you.
The biggest lesson is that "learning is the key objective of advertising." (Well, it's the key objective of anything worth having.)
That said, I'm posting a question here for quick feedback (as there would be delay in hearing back from him).
Is there a drawback of confusion when you try to learn more than one key fact about your advertising (whether you target the right market segments, whether my market segment cares about my offer, etc.)? Or do you feel like there's an efficiency advantage?
Please discuss. I hope I have provided enough context without overwhelming you.
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mrgoe -
Thanks
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stanigator -
Thanks
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