How to keep prospect straight down the line to close?

14 replies
Hi everyone,

I keep having this problem where i pitch my prospect my product and they say they're interested, but then it kind of hangs and im not sure where to go, and then usually they stop responding...

And then when they don't respond i try to get them too but it doesnt work...

what should i do to get them from point A (pitch) to point B (close)?
#close #line #prospect #straight
  • Profile picture of the author iwankurniawan
    hi cjsparacino123, i've experienced about that's to :-)
    now i've been using autoresponder to engage and build relationship with them. we've known that normally customers won't buy it at first sight. they wanna heard about our services from people who've bought our services and products, that's will make them feel nice. When we've their contacts, we can inform them about our products and make them trust to us.
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  • Profile picture of the author Boris Qs
    Originally Posted by cjsparacino123 View Post

    Hi everyone,

    I keep having this problem where i pitch my prospect my product and they say they're interested, but then it kind of hangs and im not sure where to go, and then usually they stop responding...

    And then when they don't respond i try to get them too but it doesnt work...

    what should i do to get them from point A (pitch) to point B (close)?
    What are you dealing here with? offline clients of online. I ask because although the strategies of closing a prospect look similar they are actually different. I guess if you are more specific with the type of market or product you will get a better help from this forum
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  • Profile picture of the author cjsparacino123
    okay i should be more specific,

    im pitching prospects through facebook for marketing services for their music, i think having testimonials is key so im gonna give my services out for free right now, but when it comes to actually closing people one to one i have trouble, my close rate is under 20% but i tapped 0.08% of the market so im hoping to have this thing up and running in the next couple of months.

    my plan is to literally not stop until i have i tapped at least 50% of the market lol

    Hope im clarifying
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  • Profile picture of the author Jason Kanigan
    You're doing this exclusively by FB chat?

    Or do you have FB ads leading to a landing page with opt-in form, and a follow up sequence following that?

    You'll need to provide more detail about what you're doing.
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  • Profile picture of the author cjsparacino123
    Exclusively through FB chat, my teacher told tho that the reason why they back away is because "you dont ask someone to marry you on the first date" basically im pitching them too soon, thats why they back away, also he said to put them into your email funnel then follow up forever
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  • Profile picture of the author stackman
    My guess is that you're spending too much time and effort selling, when you should be listening to the prospect's needs/problems -- and THEN offering a solution. This is a common salesman's problem and is the reason many new salespeople fail, whether it be selling online or in a car dealer's showroom.
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  • Profile picture of the author Randall Magwood
    What is your selling cycle like? What's your process for converting every 1 out of 100 subscribers that subscribe to your email list? I'm guessing there are 4 parts that are the main problem:

    1) Traffic
    2) Not good email followups messages
    3) Not enough email followup messages
    4) Bad sales letter
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  • Profile picture of the author TheZafraGroup
    Best thing to do is to not chase these people or make them feel that you're too eager to get to them. This is how you lose your sales. Also, too much information is not helpful. Just let them go through the sales funnel. Prospecting is a waste of time. Talk to customers, not cold leads. Just focus on building a list, constantly exposing your list with a lot of value i.e. blog posts, videos, etc, and share what it is you're selling every now and then. Always remember value first then sell. If you always approach people with a selling attitude, they'd avoid you. Let them come to you, not the other way around.
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    • Profile picture of the author The Niche Man
      I have a question for you. You said and I quote " I pitch my prospect my product and they say they're interested, but then it kind of hangs.
      So when they say they're interested, do you just freeze up or ...
      • Find out what their specific needs are that you can fill and tell them?
      • Demonstrate Value?
      • Give proof, evidence or a demonstrate you can fill their need(s) or solve their problem?
      • Make them an offer they can't refuse?
      • Guarantee Results or Take away their Risk?
      • Ask for the order or tell them how to order?
      Instead of letting it just "hang" as you put it. If not, why not.

      Your biggest challenge is not making this too complicated.
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  • Profile picture of the author cjsparacino123
    AWESOME responses, i froze up! i should have put the damn order form right in front of his damn face! Good answer

    I do listen to their needs/problems, and they say "oh well i have this problem" then i would say "i have this solution" then either it goes cold or they want it, but if they wanted it i would FREEZE up! haha
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    • Profile picture of the author discrat
      Asked for the Sale and then say nothing at all. The first one to say something loses...that is the Tom Hopkins style of Closing Sales

      Seriously though, you sooner or later need to describe the benefits and what it can do for your Prospect and then ask for the sale.

      Of course if you are Marketing with a funnel and autoresponder it becomes a different story.

      But one -on- one ,do the above



      - Robert Andrew
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    • Profile picture of the author The Niche Man
      Originally Posted by cjsparacino123 View Post

      AWESOME responses, i froze up! i should have put the damn order form right in front of his damn face! Good answer

      I do listen to their needs/problems, and they say "oh well i have this problem" then i would say "i have this solution" then either it goes cold or they want it, but if they wanted it i would FREEZE up! haha
      A powerful trick to avoid freezing up is to visualize the sales process, what you'll say and do all the way to the client signing. Role play over and over in your head until you naturally know what you'll say and do in different situations. You can even role play with a person, works even better.

      Role Playing as a Sales Training Tool - Harvard Business Review
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  • Profile picture of the author tiffanymika
    Some people take longer than other people to make decisions.

    Some people are hot buyers and are ready to buy on the spot then other people want time to think about it and make the purchase when they are ready.

    You want to not come across as just trying to get a sale... you have to do more than that. You have to be building a relationship, connecting. getting to know who your target market is and what they want.

    Speak to them about their problems that you have identified and how what ever the product you have has solved your problems... use examples of other people too. They may not connect with your story but connect with other stories.

    Always be educating because you will say something that will just resonate with that person and then you will get the sale.

    it's not just about putting something up and hoping people will buy... its taking people through a process.

    If you need to bounce ideas off me

    Happy to help out

    Cheers

    Tiff
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  • Profile picture of the author AmberJB
    Something to remember - not everyone buys a thing for the same reason. What attracts person A may have no influence on person B.

    As a technical person, I used to always want to lay out all the features of my product that I was trying to sell. But instead of features, I needed to be thinking of benefits. So, instead of saying (imagine my "thing" is a wordpress plugin), "This plugin adds a buy button to the end of your embedded video", I should instead say "This plugin adds a buy button to the end of your embedded video, so your call to action will appear at the exact right moment when your customer is most excited about your product, thus increasing sales dramatically!"

    Instead of just feature, I've shown the feature plus the benefit, plus the results the customer is dying to have, solving the customer's problem.

    Also, if a person says she wants it, and I haven't shown all the features yet, I used to want to finish showing all the features - they should know what they're getting, after all! But I've learned that if she says she wants it, I just whip out the buy button, the invoice, the sales form, whatever, because if they want it they want it, and stop trying to sell it right there!

    Hope this is helpful -
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