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Acquiring Large Amounts of Crowdfunding Traffic

by kk075
3 replies
Hey guys and gals- quick question. I've been working on getting a social media site launched for about a year now and I'm thinking that crowdfunding is a better option for me than initial investors. I am also aware, however, that crowdfunding is a lot like affiliate marketing in that your success depends solely on your lists and creating hype before launch....and I've never been big on list building.

So I'm curious; can I "rent" a list for this type of project from a celebrity/large brand? Would I be better off offering someone with a massive list of loyal followers a percentage of the funds raised or a percentage of the company? Or is there another path that I'm not even thinking of?

Email marketing has never really been my thing so I'm really unsure of the best route, so any help would be genuinely appreciated. I essentially have the campaign finished with awesome rewards and great incentives in place, but I'm definitely not going to hit "go" without having the traffic component nailed down.

Thanks in advance.
#acquiring #amounts #crowdfunding #large #traffic
  • Profile picture of the author pertinax
    Banned
    I can send you my list of startup investors.I will PM you.
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  • Profile picture of the author hannahlist
    If the idea has legs, your best bet would be to hook up with list marketers who build their lists using LinkedIn.

    There are tons of marketing professionals (ie., attached to digital agencies) on LinkedIn.

    Start your search with list marketers who target those professionals.
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  • Profile picture of the author kilgore
    Obviously I don't know much about your project -- but to me trying to fund a social media website with crowdfunding seems like a tough act. Add to this the fact that you have no list and it becomes that much harder. Because you're absolutely right -- crowdfunding is a lot like affiliate marketing.

    I'd also suggest that the most successful crowdfunding tend to be physical products. Moreover, people want to see working prototypes of what you're creating, whether it's a gadget or a t-shirt. Essentially what I'm suggesting is that crowdfunding is typically best used as a vehicles to get preorders when you have a physical product that needs a bridge from prototype to production.

    Unfortunately, I'm not sure how your social media site fits into that.

    That said, it's certainly not the case that all successful crowdfunding campaigns fit that model, but I do wonder why you think that crowdfunding is a better fit for your project than a typical investment for equity approach. Indeed, to my way of thinkng your project actually seems like it's a perfect fit for a Friends, Family and Fools round of funding or if you've exhausted that, a round with an Angel or two.
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