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Managing Oneself: Peter Drucker

by cjsparacino123
4 replies
So i am reading a book called Managing Oneself by Peter Drucker and in it he says:

"One should waste as little effort as possible on improving areas of low competence. It takes far more energy and work to improve from incompetence to mediocrity than it takes to improve form first-rate performance to excellence."

This made me think about my ability to convert and write marketing pieces, i have very low competence in this area...

But i don't want to give up, i really want to learn how to make money on my own...

What do you think?

If anything it means to me to excel in my video editing skills...
#drucker #managing #oneself #peter
  • Profile picture of the author johnapuna
    The way to interpret this for your situation is to think about it like this....

    If you are going to invest 6 months in creating/enhancing your skills in some area, you will see a greater return if those 6 months are used to improve your video editing skills from first-rate performance to excellent than if the 6 months were used to improve your article writing from incompetent to mediocre. There are a million mediocre article writers, but very few excellent video editors.
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  • Profile picture of the author Jason Kanigan
    This has been a common thread in the writings of many authors. Drucker has the advantage of having been a business improvement author rather than the more ethereal self-help type.

    But the message is: play to your strengths. Hire other people to do the stuff you're weak at.

    I was reading an old collection of newsletters from Frank Kern a few weeks back, and came across a gem. He did the old Ben Franklin, essentially, having you bisect a page with a line, and write things you like to do on one side and things you don't like to do on the other.

    Then he changed the color of the filter by directing the reader to exchange the column titles for:

    "Things that make you money"

    and

    "Things that don't make you money".

    I had a Keanu Reeves "Woooooaaahhhh" moment, I have to admit.

    Yes, many people are not in a position to hire help. And it really is a good idea to know the basics of how things are done, so you don't get scammed and can properly manage projects.

    However, playing to your strengths, and MAKING THE TOP MONEY you can by only doing the work you'll get paid most for because of your expertise, is the goal we should be aiming at.
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    • Profile picture of the author Steve B
      The OP is suffering from poor copywriting skills. Many, many people have the same deficiency.

      The problem is . . . until you have a business that will reasonably fund your copywriting outsourcing, it is difficult to afford a top copywriter when you're on a tight budget. Most fledgling marketers are going to have to spend some time learning this skill because they simply can't afford to hire it out.

      Steve
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  • Profile picture of the author Randall Magwood
    I think he should make the complex simple. That whole quote drives you into wonder, that's why you're asking us what we think about it. I personally don't think that the quote should get as much credit/value/attention that it is.

    Einstein simplified how to take an atom and totally use all of it's energy to create an atom bomb.

    Simple: E=MC^2

    Would you like to see the math that he started with to derive such a simple, yet ingenious formula?

    Make your sales offer just as simple, and easy... and you will get PAID.
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