Solo ads - really worth it?

by Yuv102
15 replies
why does solo ads is such a profitable market?
i mean, if i have a huge list, why would i want to sell ads to others and not using it for my own affiliates products?
it looks like trouble to try and find buyers when you can just send your own links to products via emails....
#ads #solo #worth
  • Profile picture of the author mrgoe
    you don`t always have products to send to people. And if you`re just sending aff offers, then sending a solo ad is basically the same thing. Except that you dilute the offers a little with some new ones, maybe some freebies too your list will love it
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  • Profile picture of the author DanCalin
    It's just like any other form of lead generation service out there.

    If you can get leads for a chiro practice, why not crack their back into place yourself?
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  • Profile picture of the author Arshid
    I think, solo ads have good conversion. Because clients seems to more genuine about such service .
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    • Profile picture of the author keiran
      List broking has always been a profitable business. Selling solo ads is just an electronic version of traditional snail mailing lists (I can't think of a better thing to call this than snail mail?).

      The solo ad model lets the list owner keep control of the process, and the advertiser doesn't get access to the actual addresses, unlike snail mailing.
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  • Profile picture of the author The Cypher
    Newsmax.com has a multi-million dollar business selling 'solo ads'.

    That's their business model. They use their own front end products to off set the cost of building the list and driving traffic, then they let other people worry about converting.

    It's a solid business.In the IM industry, half the solo ad sellers don't have real businesses. They just can get CTRs and Opens... that's why solo ads have such a bad rap in the MMO/IM space.
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  • Profile picture of the author Raydal
    List broking is BIG business. You control access to ready customer list
    and charge for that privilege. Whether the marketer makes money or
    not you make money. It's like the old adage that those who sold
    shovels during the gold rush made a lot more money than the prospectors.

    -Ray Edwards
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  • Profile picture of the author expressg
    Typically solo ads do have good conversion rates because they're usually targeted or at least semi targeted leads. I.E. they're on the list because at some point they've proven that they're interested in the niche by opting in.

    The problem is that many solo ad lists are made up of freebie seekers. Made worse by the unbelievable amount of mailings they receive being on said list. Getting the subscribers who are used to being absolutely bombed by free offers daily to convert on a paid product is not easy.

    Typically the solo ad market best serves the solo ad market. In other words, the business model most profits by selling solo ads to other solo ad sellers looking to grow their lists. It is profitable and has a pretty decent ROI if you want to spend the time doing it.

    - Matt G.
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  • Profile picture of the author Brent Stangel
    Typically solo ads do have good conversion rates
    Not in my experience.
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  • Profile picture of the author stevefox88
    Worth it if it converts well enough
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  • Profile picture of the author Yuv102
    So basicly, you saing i should try few sellers and see from where i get the best result.
    what i still don't get it, it's like you said, those lists are full with people getting tuns of similar offers every day... do they even open their mail?!

    You well said, "Typically the solo ad market best serves the solo ad market. In other words, the business model most profits by selling solo ads to other solo ad sellers looking to grow their lists"

    it means, in places like Udimi, are those the same emails again and again?
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    • Profile picture of the author The Cypher
      Originally Posted by Yuv102 View Post

      So basicly, you saing i should try few sellers and see from where i get the best result.
      what i still don't get it, it's like you said, those lists are full with people getting tuns of similar offers every day... do they even open their mail?!

      You well said, "Typically the solo ad market best serves the solo ad market. In other words, the business model most profits by selling solo ads to other solo ad sellers looking to grow their lists"

      it means, in places like Udimi, are those the same emails again and again?
      Those are generalizations, but essentially yes. You'll have to do your own testing to see what works for you. When I buy solo ads for my business, we always break even or have positive ROI and receive tons of opt ins.

      That's why last month I spent $17500 on dedicated/sponsorships. This month were well over $20k. It's all about what works for you. What I said may not be the case for you. If we didn't have access to write our own creative we may not do as well as we do.

      A lot of the advice you'll get on forums like the WF are people's thoughts based on experience and what they have seen before. Some try one solo ad vendor and get no sales and now solo ads suck. Some people won't try solo ads because they heard stuff about it and assume.

      The only way to know for sure is to test.
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  • Profile picture of the author Grafxxxxxx
    What i'd say is this.....do some research because alot of solo ad vendors reputations are not good at all.....be that as it may, they are still great ROI and list building that can be built from solo ads

    All the best
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  • Profile picture of the author greenowl123
    Solo ads can get you conversions, IF you know how to convert (the right offer, to the right people, using the right words to convince them) and IF the solo ad seller has a decent list (new-ish subscribers).

    Like anything else in this IM game, you need to do your due diligence to find good solo ad sellers and experiment, experiment, then experiment some more...
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  • Profile picture of the author nicheblogger75
    Solo ads work great for me. For instance, I had a 200-click solo ad go out yesterday that I paid $170 for. The clicks are a little pricey from this seller but I know his traffic is super high quality.

    He ended up sending an extra 40 clicks so on 240 clicks I got 122 new subscribers and made two $90 sales. That means that not only did I make $10 profit on the solo, I basically got 122 new leads for free.

    I do that all the time. Of course, it took me a long time and lots of testing and money spent to find the best sellers, but now that I have 30 or so solid sellers in my rolodex I almost always get a positive ROI on the solo ads I buy. In fact, I have acquired more leads from solo ads than any other traffic method.

    I have also found these leads to be full of buyers, as opposed to leads I get from other methods which have some buyers, but not as many.

    I have been doing IM for almost 7 years, but I am still mostly an Affiliate Marketer. I do have a few of my own products, but the bulk of my income comes from affiliate sales. Honestly, I wouldn't have it any other way. I am quite content to let the product creators do the heavy lifting and cut me off a percentage for each sale I make.
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  • Profile picture of the author SiteNameSales
    Facebook has a lot of Solo Ad groups with numerous members and you can check testimonials and success rates for the better ones. Make sure to ask the seller if he or she has sent out messages about your product previously and if they have done so fairly recently. One way of screening is to find one who tells you the truth and ask to be on that provider's waiting list for an opportunity a few weeks down the line.
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