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How much to ask for a paid article on my blog

by hudsonkraft
5 replies
A marketing agency wants to work with me. They have a client in mind (insurance company) and they are proposing a paid guest post on my blog.

I usually turn these down but it seems like this one would actually be a pretty good and useful piece for my audience.

They are asking me for a price. I have a feeling somewhere between £80 to £300 ? but I really don't know.

How do I price this?
#article #blog #paid
  • Profile picture of the author @tjr
    There are a few writers guides that come out every year, listing different writing jobs and prices. Available in most bookstores and libraries, you should be able to get an idea of a price range.

    Alternatively, check out what similar sites in your niche are doing. Ask to guest post, see what they're charging.

    You could also treat it like an ad placement, and price accordingly. Using the above paragraph may help you figure out pricing for this route as well.
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  • Profile picture of the author HelpingYouBeAnExpert
    Ask for a lot you can alway go down. So it you are thinking 300 ask 2000 when (or if) they say you then say, what would you propose? Then wait and see, if what they say is to low, counter if you are happy you can counter a bit higher and sell or just accept.

    And don't worry what is "standard" they probably have no clue and if they do you don't so don't worry if standard is 80, doesn't mean they won't pay you 800 they might think of something why to them it's worth that price, so ask and see what happens!

    Good luck.
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    • Profile picture of the author Kay King
      they probably have no clue
      The idea that a "marketing agency" would have no idea of pricing for various marketing strategies is a bit ridiculous to me.

      How do I price this?
      Depends on the popularity and traffic of your blog. Ask for a ridiculously high number and they will say "thanks anyway" and move on to the next person's blog.

      Do some research in YOUR niche to evaluate guest posting - decide if this particular contribution will benefit you and your site - set a number you are comfortable with and is realistic.

      Also look at the client asking to guest post to see if perhaps their site could offer a link back to your site as part of the deal. Just a thought.
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  • Profile picture of the author mrgoe
    Be careful then to be sure that`s not just a mass email blast and that they are really interested in your blog
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    Worked as a senior editor on ThePricer.org, experienced in financial topics
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    • Profile picture of the author hudsonkraft
      I replied and was just honest with them. I said that I usually turn guest posts down but this one looks like it would actually be useful. I said I'd come back with a price.

      But, the email she gave was not even valid anyway! it definitely wasn't a mass email either. I have no way of contacting her.

      Oh well. Thanks everyone again. Always helpful. Things are going good :-)
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