How can I make my online designer business famous? Like "Chanel" and "Prada" famous?

40 replies
I want to become mega famous as a designer, like Chanel, Prada, Versace, etc...even though I only have an online store...and I want to do it within 6 months or less. Starting from being absolutely unknown (no reputation). Serious question. How do I go about achieving this?


Let's say I have a $50,000 budget to do this. That's not enough for a national commercial (which averages at about $150,000), but it's got to be enough to get respectably famous somehow...suggestions welcome!


Please don't tell me it's all about social media...because the designers I mentioned got famous way before social media. I think social media is good for creating a kind of "buzz" or "trend", but doesn't contribute to the type of lasting, respected, almost permanent fame that designers like Chanel and Versace have. Social media stardom is usually temporary...it fades over time and isn't as respected (even the most popular YouTuber is not on the same level as Coco Chanel).


Thank you for your time and ideas!


P.S. - I am willing to work hard! I didn't ask what was the easiest way to make my brand famous, I just asked for one that I could do for $50,000 in 6 months. I don't care how hard I have to work during that time period!
#business #chanel #designer #famous #make #online #prada #shop
  • Profile picture of the author Rob Whisonant
    Spend millions and millions on advertising. Spend millions and millions on distribution channels. Spend millions and millions buying shelf space in all the trendy shops.

    Re's
    Rob Whisonant
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    • Profile picture of the author pischiopish
      Originally Posted by Rob Whisonant View Post

      Spend millions and millions on advertising. Spend millions and millions on distribution channels. Spend millions and millions buying shelf space in all the trendy shops.

      Re's
      Rob Whisonant
      You mean to say that noobs like us with a limited budget cannot make big money? That is rather depressing
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    • Profile picture of the author xianherrera07
      Banned
      Originally Posted by Rob Whisonant View Post

      Spend millions and millions on advertising. Spend millions and millions on distribution channels. Spend millions and millions buying shelf space in all the trendy shops.

      Re's
      Rob Whisonant
      This is a straight forward answer but it is true.
      Those kind of companies like Chanel, Prada etc. spends millions to get their name on the top. And not only those companies.. Others as well like Apple, Nike, Samsung, Adidas etc.
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    • Profile picture of the author Kalambur
      Originally Posted by Rob Whisonant View Post

      Spend millions and millions on advertising. Spend millions and millions on distribution channels. Spend millions and millions buying shelf space in all the trendy shops.

      Re's
      Rob Whisonant
      I would say, billions and billions... ))
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  • Profile picture of the author Rob Whisonant
    Almost forgot. Spend millions and millions on buying celebrity endorsements.

    Re's
    Rob Whisonant
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    • Profile picture of the author marc100
      Originally Posted by Rob Whisonant View Post


      Spend millions and millions on advertising. Spend millions and millions on distribution channels. Spend millions and millions buying shelf space in all the trendy shops.

      Almost forgot. Spend millions and millions on buying celebrity endorsements.

      Re's
      Rob Whisonant
      Absolutely, 100% correct. Khloe Kardashian alone charges $10k just to be seen holding your product once and she's a nobody. You have to pay A-list celebs a lot more to wear it. I dont even want to know what Kim K or Beyonce or Jennifer Lawrence charge to be seen wearing your clothes.
      And how much does it cost to get a feature in Vogue, Elle, Vanity Fair and People Mag, Good Morning America?

      And if your brand DID become famous, the other brands will just copy your designs and patterns to be similar to yours and you don't have enough money to fight it.

      ps - you cant match a luxury brand because you dont have the same cache or experience they offer. Every girl knows a Kelly bag is expensive so its a prize to be seen with. It's the "Rich peoples club". No one knows what a "Taylor Made" bag is so spending $5,000 on a bag no one knows it a waste.
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  • Profile picture of the author JohnMcCabe
    The folks you named reached the status they have because they have performed at a high level for many years. Which is something very hard to do in six months.

    You can, however, start on the path by doing the same kind of thing they did.

    They didn't, in social media terms, look for the most followers, friends, likers, etc. They aimed for the influencers - the reviewers, the buyers for status stores, the fashion journalists.

    Find the current crop of influencers - fashion bloggers, YouTube "stars", etc. and look to build relationships with them.

    Use the $50k wisely, showing up everywhere from Facebook pages to sponsored posts on fashion and lifestyle authority sites. You may not be able to buy the aura of a Chanel or Versace, or even a Richie or Simpson, but you can get the ball rolling with the illusion.
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  • Profile picture of the author pischiopish
    Originally Posted by TailorMade View Post

    I want to become mega famous as a designer, like Chanel, Prada, Versace, etc...even though I only have an online store...and I want to do it within 6 months or less. Starting from being absolutely unknown (no reputation). Serious question. How do I go about achieving this?


    Let's say I have a $50,000 budget to do this. That's not enough for a national commercial (which averages at about $150,000), but it's got to be enough to get respectably famous somehow...suggestions welcome!


    Please don't tell me it's all about social media...because the designers I mentioned got famous way before social media. I think social media is good for creating a kind of "buzz" or "trend", but doesn't contribute to the type of lasting, respected, almost permanent fame that designers like Chanel and Versace have. Social media stardom is usually temporary...it fades over time and isn't as respected (even the most popular YouTuber is not on the same level as Coco Chanel).


    Thank you for your time and ideas!


    P.S. - I am willing to work hard! I didn't ask what was the easiest way to make my brand famous, I just asked for one that I could do for $50,000 in 6 months. I don't care how hard I have to work during that time period!
    Can you PM me your hourly rates? Thanks
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  • Profile picture of the author winnermarketing
    I think is both an online and an offline work.

    after you create your own products,

    offline:
    contact big buyers and show your designs and ideas.
    contact also some shop and ask to expose your products.

    online:
    open a site, create social media page (BE SOCIAL!!!), contact some fashion blogger

    and, of course invest on advertising as facebook ads!
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    • Profile picture of the author ClickDale
      MAGIC! Magic is the name of one of the largest fashion conventions in the world. It is held in Las Vegas once, possibly twice a year. It is MASSIVE. If you want to get your product line in front of every retail apparel buyer on the planet, then you want to be at Magic.

      I worked that convention once back in 2005ish. Plan on spending around $7,000 for a 10x10 booth for a 3 day show. MANY booths use celebities or other flashy (expensive) means of attracting attention to their booth to stand out amongst the vast competition.

      I hope this helps. Best of luck to you!
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  • Profile picture of the author Lurk
    If you make your own fashion try putting it on the influencers. For instance, you notice someone who is popular and you ask them if you could send them x,y,z, out of clothing line and could they take a pic on their social media page blog site. Maybe even pay them to do it and mention your social media info. Pretty much what john said, I just added on make sure you get it in their hands. Not sure who your target demographic is so I cant really tell you who to target specifically, but, you want the leaders of groups to carry your stuff on them. The trendsetters and those who people follow in terms of fashion, and, style if you want to actually have others buy it. If I was you I would look into my own community as well to get a buzz. Anyway, I could go on and on.

    good luck

    ps. winnermarketing is right a fashion blogger of influence would raise your profile.
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  • Profile picture of the author Mehdib
    Originally Posted by TailorMade View Post

    Please don't tell me it's all about social media...because the designers I mentioned got famous way before social media. I think social media is good for creating a kind of "buzz" or "trend", but doesn't contribute to the type of lasting, respected, almost permanent fame that designers like Chanel and Versace have. Social media stardom is usually temporary...it fades over time and isn't as respected (even the most popular YouTuber is not on the same level as Coco Chanel).
    Sorry to break it for you but the time has changed and saying this is obviously dumb. There is a new generation out there and you have reach them somehow differently. The brands you are talking about are not work of 6 month but over 20 years of hard work.
    It is good to know that you are willing to work hard and it shows dedication.
    To get there you need to be patient and also perform perfectly under any circumstance. In design field beside the online activities such as a super cool website and great SEO you have to be super active in social media. But also you need to find your very own target audience. Why would people even look at your products? So find your audience and then you can design what they want rather than designing what YOU think is good for them.

    Also try to put together a fashion show and invite all local influencers such as retailers and shop owners. This might cost you nothing if you can get some brands or shops to support your fashion show, for example fabric brands.

    Good luck and may you succeed
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    • Profile picture of the author webmarketer
      Lol. A clickbait headline for your first post. Congratulations. You could have Googled this and could have gotten the obvious answers to your question.

      Go read or buy the books about their success stories.
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      • Profile picture of the author togun880
        $50,000 is a joke
        No matter how good a high quality your items are it'll take years of hardwork and sleepless nights to even measure up to COACH and Michael Kors, forget LV and Chanel.
        Quality is the most improtant thing with luxury items, never cheap out
        Work of mouth
        Identify yourself as a luxury brand from day one. this is vital
        come up with something unique
        Get rihanna or one of the Kardashian Jenner clan girls to wear it and everyone would flock to it.

        I'm actually serious with my advice. the rest is up to you
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  • A few million dollars and the right ad agency and public relations group should do the trick!
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  • Profile picture of the author quadagon
    I'd split the money between product placement and getting the right people seen in your gear.

    I'd invite influencers to a party and give them a bunch of freebies and alcohol

    I'd drive loads of traffic to the website and make sure nearly every item was listed as out of stock and recommend people apply to join the waiting list.
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    • Profile picture of the author Steve B
      A designer of what? Perfume, hand bags, jeans, dresses, makeup . . . what's your specialty? You can't be everything to everyone and expect success.

      Steve
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  • Profile picture of the author Randall Magwood
    Seems like your advertising budget is a problem.

    In my opinion though.... i think the whole idea is ludicrous. I know you want fame, but think about all the other pleasures you will have with a simple website selling a simple product to simple people. Stress free, plus... no paparazzi in your business.

    Add up all the personal pleasures inside simple... and it will outshine the glitz and glamour that you're looking for.
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  • Profile picture of the author jonross
    Get yourself big social media accounts like facebook page, twitter account, instagram, pinterest, tumblr etc.
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    • Profile picture of the author The Niche Man
      What's even more hilarious than the question is the people whose actually trying to give you advice to such a question (with a serious face). Perhaps you should study Prada, Versace and Chanel and see how they did it rather than asking random Internet Marketers or people who just like reading Forum post and commenting. That's one thing I'm sure those designers didn't start out doing.
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  • Profile picture of the author AuthorityBuilder
    Paid advertising is the only way out to become famous like Chanel and Prada. Also celebrity endorsements!
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  • Profile picture of the author PaulSch
    Originally Posted by TailorMade View Post

    I want to become mega famous as a designer, like Chanel, Prada, Versace, etc...even though I only have an online store...and I want to do it within 6 months or less. Starting from being absolutely unknown (no reputation). Serious question. How do I go about achieving this?


    Let's say I have a $50,000 budget to do this. That's not enough for a national commercial (which averages at about $150,000), but it's got to be enough to get respectably famous somehow...suggestions welcome!


    Please don't tell me it's all about social media...because the designers I mentioned got famous way before social media. I think social media is good for creating a kind of "buzz" or "trend", but doesn't contribute to the type of lasting, respected, almost permanent fame that designers like Chanel and Versace have. Social media stardom is usually temporary...it fades over time and isn't as respected (even the most popular YouTuber is not on the same level as Coco Chanel).


    Thank you for your time and ideas!


    P.S. - I am willing to work hard! I didn't ask what was the easiest way to make my brand famous, I just asked for one that I could do for $50,000 in 6 months. I don't care how hard I have to work during that time period!
    Congratulations.

    You have managed to get a lot of people to waste their time both reading and replying, in a serious or semi-serious way to what was obviously a totally moronic question.
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    • Profile picture of the author SunnyChapell
      You question to this forum is very naive.

      You may just ask how to get rich like Donald Trump and you want to do it in 6 months.

      Sorry

      Sunny
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    • Profile picture of the author arttse
      These brands became famous because they offered quality products. So if you want to compete with them you need to focus on producing quality products.
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      • Profile picture of the author Jill Carpenter
        Originally Posted by TailorMade View Post



        Please don't tell me it's all about social media...because the designers I mentioned got famous way before social media.
        Times have changed, and now we do have social media.

        I bet if you asked any of them if social media was available when they started if they would have used it - bet you'd get a big yes.

        https://twitter.com/Prada


        I think social media is good for creating a kind of "buzz" or "trend", but doesn't contribute to the type of lasting, respected, almost permanent fame that designers like Chanel and Versace have. Social media stardom is usually temporary...it fades over time and isn't as respected (even the most popular YouTuber is not on the same level as Coco Chanel).
        Yeah, maybe you're right. Good thing they're not wasting their time with social media.
        https://twitter.com/chanel


        P.S. - I am willing to work hard! I didn't ask what was the easiest way to make my brand famous, I just asked for one that I could do for $50,000 in 6 months. I don't care how hard I have to work during that time period!
        Afraid I can't help you. Just glad to see you know not to waste any of it on social media.

        https://twitter.com/Versace

        PS: here's something I stumbled across http://www.forbes.com/sites/jaysonde...dia-marketing/
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  • Profile picture of the author JimmyBlueEyes
    SIX MONTHS?!?!?! Ha ha ha ha!
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  • Profile picture of the author Jeff Lenney
    Banned
    Hmmmm - surprise surprise, OP is nowwhere to be found
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    • Profile picture of the author dimlicht
      aight. Let me take a sip of earl grey tea, and light my cigarette.

      See, what everyone seems to be missing is that for people to think you, or whatever you are selling is good (let alone legendary), is that it doesn't have to be good.

      It has to get people to believe it's good.

      To get eyes on your shit, you need controversy. And clever marketing. Not as in funny clever, but as in cunning clever.

      Take these first, simple steps (applicable to a lot more than just fashion) and you'll be well on your way.


      1). Get some people to pick the best looking item you have. Do NOT pick yourself, you're judging your own shit through a filter.

      2). Take a crap amateur picture of it, low res, bad lighting everything. Do this in Photoshop and edit the EXIF data (says where the picture was taken, by what device, why whom etc)

      3). In the EXIF data, you're gonna put the geo-coordinates of Chanel HQ, preferably also the name of an editor for magazines or something. You do this to make it seem as if your picture was taken by someone who works at Chanel

      4). Create 20 email accounts, simple gmail with girl names.

      5). Select 50 smaller, fashion tumblrs, pinterest boards and blogs that have engaged followers, doesn't have to be a lot as long as you seem them liking, repinning, reblogging etc.

      6). Email those tumblr people, pinners, bloggers etc from your gmail accounts saying this:

      [subject: **** CHANEL, **** THEIR GREED]

      Body:

      Ok. I need to get this out here. I just got fired after slaving days and nights hoping to get a spot as (desirable job) at Chanel and they just fired me out of the blue because I took the wrong picture of a dress.
      Well guess what. This [item] is the start of a whole new direction for Chanel which they're going to release on [insert big fashion event where chanel usually showcases new stuff].
      I'm SO PISSED at those guys and I want to warn you for the shit direction they're going in. Put this online so everyone can see what they made.

      Attach crappy amateur picture.

      //// Now, I don't know anything about Chanel, so you might want to edit the body to make it more believable, but the angle here is you're an upset ex-employee who is leaking a controversial new item from them. JUST to get that picture online and people writing about it. ////

      7). Get your picture + story about it online. Hustle. NEVER reveal who you really are. YOU'RE an upset ex-employee, whose got a major scoop with a leaked pic.

      8). As soon as 10 - 15 of those guys blogged it, collect those links, and now you're gonna write to big fashion blogs. NOW however, you're gonna pose as a frequent reader of those blogs who simply can't understand why they haven't blogged about this.

      Mail every major fashion blog from every email account you have with the similar question: "How come you don't blog about this?!"

      When a big blog receives 20 emails from people asking why they haven't blogged about news- they're gonna blog it.

      9). It'll be a matter of time, usually very quickly where your picture will get HUGE exposure with people either saying it's beautiful, and people saying it's totally not Chanel.
      This will create lots of talk. And eventually also eyes from Chanel and other brands.

      10). When the big blogs go online with your picture, let them get it out there for you. Don't do anything. Don't reveal anything. Comment on the posts saying "It's beautful I'm crying", comment again saying "this is definitely not chanel, wtf are they doing".

      11). Chanel, or whichever competitor you targetted will make a public statement on twitter or whatever where denying that this came from them. The big blogs will write about that again.

      12). As SOON as that happens, the public statement, start emailing those blogs with questions like: "if its not chanel, then where can I buy it". Do this a lot. Meanwhile, put the item on your website (which I assume is an absolutely GORGEOUS looking website, see Burberry's website for example) and list as Out of Stock from the beginning. Create a waitinglist.

      13). Final step, you mail those blogs as a reader again, but who finally found where the item originated from, and send your link to the blogs saying it sold out in just a couple of hours. New story. Instant brand fame.


      Now, this strategy will apply to pretty much anything with a little editing of the angles and people you pretend to be while you email influencers. If you're releasing a beautiful gadget, pose as apple saying "forget the apple watch, this is the iJuicer???" for instance.

      It's maybe not the most ethical way to get what you want, but it will get what you want. What you're going to do with these steps is up to you. I just wrote this as entertainment.
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  • Profile picture of the author DollarShark
    You don't need a lot of things, just 50 million initial advertising capital.
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    • Profile picture of the author Sandra Martinez
      I don't think you can get to that level of success in six months, unless you know someone who knows someone, and Oprah promotes you, or an actress uses your dress during the Oscars.

      Yet, you can do a lot of things to shoot as high as you can.

      First thing I would do is a professional catalog. Get some beautiful girls to show off your stuff and a good photographer. Make a video out of the back stage as leverage too.

      Second thing I would do is to contact as much people with influence as possible and send the catalog. These can be bloggers, youtube vlog mini celebs, fashion magazines, even maybe enter in Amazon Vine if possible (don't know the requirements). Here you will have some extra expenses and a lot of work. As the best way to show off a product is to gift it and let the person review it.

      Third thing, once you have enough of a buzz network to spread the word, make a fashion show. Make it nice, videotape everything, from the show to the back stage. Choose models that like your products and are willing to praise them in camera.

      This gives you new material in increase the buzz.

      And there you have the ball rolling, rinse and repeat with more influential people, bigger shows, etc.

      Now, as you see, this is a full time job... and you already have another full time job creating/building.

      You will probably need a partner. Choose wisely.
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  • Profile picture of the author carltonzone
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  • Profile picture of the author misterme
    So... are you famous yet?

    Just today I came upon this video with Daymond John. And he talks about what he did to put FUBU majorly on the map.

    You may find this golden.

    You're welcome.

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    • Profile picture of the author Kay King
      OP left a couple hours after starting this thread - and hasn't logged in since.

      Must be too famous to visit for a second post....
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  • Profile picture of the author MouseandMice
    Honestly, why tf are you asking this in the Warrior Forum and also why tf do you think that going about it this way (asking for free advice on an online forum where people are trying to learn to make money) is going to get you enough expertise and results to compete with multi-billion dollar companies?

    Take a step back and approach the situation more reasonably.
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  • Profile picture of the author MouseandMice
    Originally Posted by TailorMade View Post

    Please don't tell me it's all about social media...because the designers I mentioned got famous way before social media. I think social media is good for creating a kind of "buzz" or "trend", but doesn't contribute to the type of lasting, respected, almost permanent fame that designers like Chanel and Versace have. Social media stardom is usually temporary...it fades over time and isn't as respected (even the most popular YouTuber is not on the same level as Coco Chanel).
    lol also this is so damn stupid. Every single major "high end designer" now uses social media because, in 2015, it IS the way to do it.

    In 1905, yes, they did not use social media. Do you know why? Because it didn't exist. Social media today has grown leagues of clothing and fashion industry businesses from 0-100 million in months.

    What are you talking about?
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  • Profile picture of the author reachintan
    I completely disagree with you when you say that social media do not have an everlasting impact…

    Every brand regardless of the industry reaches to the level of Versace, Prada, etc, only after years of market presence…nothing happens overnight!

    I suggest you keep striving by doing hard work and keep patience…just believe in yourself and success will surely come your way!

    You can read out this article http://www.easypromosapp.com/blog/en...-brand-online/ and gain useful insights on how to go about promoting on social media…
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  • Profile picture of the author arrival7
    You can copy the style of clothes but not the name of the clothing. I would copy the styles of all the top names and sell for less. I use to own the domain name stealthatstyle.com but I let it go. You can come up with a domain name that associates the idea. Since the styles are already famous, that is what the people is going follow. You should follow the style of All the famous ones, pick and choose:

    Example

    Show Picture Show Picture
    Chanel Hat $200 Likemystyles Hat $40

    You can get the same hat easily

    If you get heat from the big companies, turn it into a blog and point link to your store where they can purchase the hat!
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  • Profile picture of the author jogunn
    Counting out social media is a bit silly. By building your following organically, you'll have a wealth of targeted leads that will turn up consistent sales that will build with your business month over month. While those designers did not get famous through social media, they are certainly implementing it now. As others have mentioned, use social media not to create a 'viral post' as much as interacting with influential users within your niche to help promote and grow your brand.
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  • Profile picture of the author mustafavanancio
    Before we get into the marketing side of things are your products of the same quality as the designers you're trying to compete with?

    If not then that's the first place to start.
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  • Profile picture of the author TheZafraGroup
    If you want the old school method then it was all hard work and connections back then. It was pretty much who you knew and how good you were at getting your stuff out there. These days, yes, it's social media. Anyone, especially with a budget like yours, can make a huge impact online.

    Imagine if you had a fan page and you spend on FB PPC. Let's say you spend $1,000/mo just to start with so you can get the gist of how it all works. You will get followers that way. I also highly recommend 2 things: #1 a blog and #2 a YouTube Channel. Social media is the way it goes these days. If you're not online, you will end up bankrupt. We have so many businesses these days that have fallen to that trap. Kim Kardashian charges $80,000+ just for a tweet. That goes to show how much power anyone can be as long as you have a loyal following which is best gained through social media.

    So start with with FB and Instagram. Post content frequently, advertise and always collect emails. Build a list. You can say something like "Stay updated with the latest trend enter email here". Something along those lines. Have a blog and a channel so you can connect on a more personal level and build a list with your audience.

    The more loyal your followers, the better your brand and the higher the chances you get to make your dream a reality. All you have to do is work hard...consistently and keep learning. It would help developing relationships with people in your niche as well.
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  • Profile picture of the author GuyW
    There are gigs on Fiverr specifically aimed at what you want to do. While they may start at $5, it would end up costing more but it will give you an idea of what you can do and what they may be able to help you with. You can do anything you put your mind to doing. Everything is possible. Are you living, breathing, thinking, feeling, this success that you want every moment? If so, it is on it's way to you. You will need to work hard to meet it, too.
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