How can I make my online designer business famous? Like "Chanel" and "Prada" famous?

You mean to say that noobs like us with a limited budget cannot make big money? That is rather depressing

This is a straight forward answer but it is true.
Those kind of companies like Chanel, Prada etc. spends millions to get their name on the top. And not only those companies.. Others as well like Apple, Nike, Samsung, Adidas etc.

I would say, billions and billions... ))

Absolutely, 100% correct. Khloe Kardashian alone charges $10k just to be seen holding your product once and she's a nobody. You have to pay A-list celebs a lot more to wear it. I dont even want to know what Kim K or Beyonce or Jennifer Lawrence charge to be seen wearing your clothes.
And how much does it cost to get a feature in Vogue, Elle, Vanity Fair and People Mag, Good Morning America?

And if your brand DID become famous, the other brands will just copy your designs and patterns to be similar to yours and you don't have enough money to fight it.

ps - you cant match a luxury brand because you dont have the same cache or experience they offer. Every girl knows a Kelly bag is expensive so its a prize to be seen with. It's the "Rich peoples club". No one knows what a "Taylor Made" bag is so spending $5,000 on a bag no one knows it a waste.

MAGIC! Magic is the name of one of the largest fashion conventions in the world. It is held in Las Vegas once, possibly twice a year. It is MASSIVE. If you want to get your product line in front of every retail apparel buyer on the planet, then you want to be at Magic.

I worked that convention once back in 2005ish. Plan on spending around $7,000 for a 10x10 booth for a 3 day show. MANY booths use celebities or other flashy (expensive) means of attracting attention to their booth to stand out amongst the vast competition.

I hope this helps. Best of luck to you!

Lol. A clickbait headline for your first post. Congratulations. You could have Googled this and could have gotten the obvious answers to your question.

Go read or buy the books about their success stories.

A designer of what? Perfume, hand bags, jeans, dresses, makeup . . . what's your specialty? You can't be everything to everyone and expect success.

Steve

What's even more hilarious than the question is the people whose actually trying to give you advice to such a question (with a serious face). Perhaps you should study Prada, Versace and Chanel and see how they did it rather than asking random Internet Marketers or people who just like reading Forum post and commenting. That's one thing I'm sure those designers didn't start out doing.

You question to this forum is very naive.

You may just ask how to get rich like Donald Trump and you want to do it in 6 months.

Sorry

Sunny

These brands became famous because they offered quality products. So if you want to compete with them you need to focus on producing quality products.

aight. Let me take a sip of earl grey tea, and light my cigarette.

See, what everyone seems to be missing is that for people to think you, or whatever you are selling is good (let alone legendary), is that it doesn't have to be good.

It has to get people to believe it's good.

To get eyes on your shit, you need controversy. And clever marketing. Not as in funny clever, but as in cunning clever.

Take these first, simple steps (applicable to a lot more than just fashion) and you'll be well on your way.


1). Get some people to pick the best looking item you have. Do NOT pick yourself, you're judging your own shit through a filter.

2). Take a crap amateur picture of it, low res, bad lighting everything. Do this in Photoshop and edit the EXIF data (says where the picture was taken, by what device, why whom etc)

3). In the EXIF data, you're gonna put the geo-coordinates of Chanel HQ, preferably also the name of an editor for magazines or something. You do this to make it seem as if your picture was taken by someone who works at Chanel

4). Create 20 email accounts, simple gmail with girl names.

5). Select 50 smaller, fashion tumblrs, pinterest boards and blogs that have engaged followers, doesn't have to be a lot as long as you seem them liking, repinning, reblogging etc.

6). Email those tumblr people, pinners, bloggers etc from your gmail accounts saying this:

[subject: **** CHANEL, **** THEIR GREED]

Body:

Ok. I need to get this out here. I just got fired after slaving days and nights hoping to get a spot as (desirable job) at Chanel and they just fired me out of the blue because I took the wrong picture of a dress.
Well guess what. This [item] is the start of a whole new direction for Chanel which they're going to release on [insert big fashion event where chanel usually showcases new stuff].
I'm SO PISSED at those guys and I want to warn you for the shit direction they're going in. Put this online so everyone can see what they made.

Attach crappy amateur picture.

//// Now, I don't know anything about Chanel, so you might want to edit the body to make it more believable, but the angle here is you're an upset ex-employee who is leaking a controversial new item from them. JUST to get that picture online and people writing about it. ////

7). Get your picture + story about it online. Hustle. NEVER reveal who you really are. YOU'RE an upset ex-employee, whose got a major scoop with a leaked pic.

8). As soon as 10 - 15 of those guys blogged it, collect those links, and now you're gonna write to big fashion blogs. NOW however, you're gonna pose as a frequent reader of those blogs who simply can't understand why they haven't blogged about this.

Mail every major fashion blog from every email account you have with the similar question: "How come you don't blog about this?!"

When a big blog receives 20 emails from people asking why they haven't blogged about news- they're gonna blog it.

9). It'll be a matter of time, usually very quickly where your picture will get HUGE exposure with people either saying it's beautiful, and people saying it's totally not Chanel.
This will create lots of talk. And eventually also eyes from Chanel and other brands.

10). When the big blogs go online with your picture, let them get it out there for you. Don't do anything. Don't reveal anything. Comment on the posts saying "It's beautful I'm crying", comment again saying "this is definitely not chanel, wtf are they doing".

11). Chanel, or whichever competitor you targetted will make a public statement on twitter or whatever where denying that this came from them. The big blogs will write about that again.

12). As SOON as that happens, the public statement, start emailing those blogs with questions like: "if its not chanel, then where can I buy it". Do this a lot. Meanwhile, put the item on your website (which I assume is an absolutely GORGEOUS looking website, see Burberry's website for example) and list as Out of Stock from the beginning. Create a waitinglist.

13). Final step, you mail those blogs as a reader again, but who finally found where the item originated from, and send your link to the blogs saying it sold out in just a couple of hours. New story. Instant brand fame.


Now, this strategy will apply to pretty much anything with a little editing of the angles and people you pretend to be while you email influencers. If you're releasing a beautiful gadget, pose as apple saying "forget the apple watch, this is the iJuicer???" for instance.

It's maybe not the most ethical way to get what you want, but it will get what you want. What you're going to do with these steps is up to you. I just wrote this as entertainment.

I don't think you can get to that level of success in six months, unless you know someone who knows someone, and Oprah promotes you, or an actress uses your dress during the Oscars.

Yet, you can do a lot of things to shoot as high as you can.

First thing I would do is a professional catalog. Get some beautiful girls to show off your stuff and a good photographer. Make a video out of the back stage as leverage too.

Second thing I would do is to contact as much people with influence as possible and send the catalog. These can be bloggers, youtube vlog mini celebs, fashion magazines, even maybe enter in Amazon Vine if possible (don't know the requirements). Here you will have some extra expenses and a lot of work. As the best way to show off a product is to gift it and let the person review it.

Third thing, once you have enough of a buzz network to spread the word, make a fashion show. Make it nice, videotape everything, from the show to the back stage. Choose models that like your products and are willing to praise them in camera.

This gives you new material in increase the buzz.

And there you have the ball rolling, rinse and repeat with more influential people, bigger shows, etc.

Now, as you see, this is a full time job... and you already have another full time job creating/building.

You will probably need a partner. Choose wisely.

OP left a couple hours after starting this thread - and hasn't logged in since.

Must be too famous to visit for a second post....