Newbie Buying an Established Web Business?
I wanted to know if people could point me in the right direction about how to fairly value an online business that I was interested in purchasing.
It's a web forum, the revenue is almost exclusively online ads, and wanted to see :
A) How do you confirm the numbers the seller is giving you are honest?
B) How do you verify the web traffic numbers?
The asking price is fair IF (a big if) the numbers I'm being quoted are truthful.
Some of the popular 3rd party sites that give estimates on traffic and ad revenue are seriously under what the owner is saying it generates in gross revenue.
I wanted to do as much legwork as possible before I get an attorney involved as I'm still in the due dilligence stage.
Thanks for the help
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Works as digital marketing manager at ID printers