How Much Is Too Much?

You can't argue with success, and Michael Jones' Clickbank Code is a whale of a successful product. Michael's got some great sales copy on his pitch page (which is actually an opt-in page) as well as top-of-the-line graphics. And--he's made a ton of money with the product.

So I was actually going to buy the product the other night just out of curiosity. But I see that there is no order button on his front page, just an opt-in box to get a free video. When you opt-in you get a full blown sales page with the promised video.

Then, when you click on the order button, you go to a page where you must input your name and email, and then choose a user name and password in order to continue with the ordering process.

Maybe it's just me, but it seems like a lot of work just for the privilege of getting to an order processing page--and, I don't even know if doing that would have got me to the processing page. I clicked out at that point.

Now hey, I can't argue with success! And Micheal's got on huge winner on his hands--but I just wonder how many hoops the average visitor to a site is willing to jump through to order a product.

Just my thoughts.