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Banner ads and 'trick to click'

by TaraBeck
4 replies
Google rejected one of my banner creatives; a 'You have one message' ad for being 'trick to click'.

"Promotions that mislead or trick the user into interacting with them"
Examples: Promotions that resemble system or site warnings/error messages, promotions that simulate message or request notifications, promotions depicting features that do not work, promotions with a transparent background".

My offers are, in fairness, iphone/ipad based, but apart from making the ad feature iphone/ipad's, are there any other solutions to getting the ad approved as it is?

Thanks
#ads #banner #click #trick
  • Profile picture of the author Paul Graham
    Google, Facebook and other big companies are all tightening up on the ads they allow so we need to be honest and creative in the ads we use.

    I would have thought if you are promoting iphone/ipad stuff then it's best to make that clear in the ads otherwise you will be wasting lots of money getting large numbers of untargeted traffic clicking through.
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    • Profile picture of the author TaraBeck
      Thanks for replying. Unfortunately the seemingly counter intuitive "message" ads are more effective than congruent ones for my offers.
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      • Profile picture of the author arojilla
        Originally Posted by TaraBeck View Post

        Thanks for replying. Unfortunately the seemingly counter intuitive "message" ads are more effective than congruent ones for my offers.
        More effective in clicks or in conversions? Or both?

        If you get more clicks but they are from the wrong people and you don't get as much conversions, you are wasting people's time and your own money.

        If you get less clicks but they are from the right people then you are optimizing and saving you money even if you get the same number of conversions.

        But only you know what works for you. And only Google decide what they accept.
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        • Profile picture of the author Kay King
          Unfortunately the seemingly counter intuitive "message" ads are more effective than congruent ones for my offers.
          Isn't that the point Google is making? If your message is not congruent with your offer....it may be seen as "tricky".
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