30-days - lots learned, which direction next?
I hope this is the right place to ask for advice. I've had my online store live for 30 days now & I've learned a lot in that time. Let me also be clear - I've a lack of sales. I know this is because of various reasons & changes are being put in place but as we know, that takes time.
- The store is 30 days old - what did I expect? Still unknown on the market.
- Unexperienced in PPC - my FB & Adwords may not be hitting the right people.
- Product photos too generic, need more "lifestyle" shots on every product page.
- Blog woeful, needs regular updates which are more digestible/valuable to customers.
- Designs aren't selling - they're not good enough. Need better designs, fast.
I'm looking for advice specifically in the homeware/retail/wallart market on what other factors I need to consider whilst I move forward. I'm using this as an experience to learn how I can use my skills to market my product the best I can - so that if this (side business) doesn't work out, I can use the experience to build on future projects.
Side note: I've had a few positives; 1600 visitors, my site is performing 95% better than all other stores that were launched the same week & I've had a positive first email from a retailr saying that their customers would be interested in my products - I emailed them back last Thursday & no response... holding on to send a follow-up email, probably this afternoon.
Thanks for your time & best wishes
Marc
All The Real Marketers Are Gone. There's Nothing Left But Weak, Sniveling Wanna-Bees!
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