2 {{ upvoteCount | shortNum }}
2 {{ upvoteCount | shortNum }}

How to Operate the Income Trifecta Strategy?

by Paleus
2 replies
Early on in the development of my website, I outlined 3 key categories for monetization:
  1. Product Sales
  2. Consulting & Speaking
  3. Advertising & Affiliates

I am currently gaining almost all of my income from product sales, what I am confused about is how to go about gaining consulting and speaking contracts and also advertising inquiries from industry related businesses. Should I be reaching out to other niche companies and prospect them on the idea of advertising with us? Sending them an advertising package?

Should I simply focus my energy on building my own platform until advertisers are coming to ME?

I've never done the consulting/advertising route before and am unclear about how companies go about this. Any help is appreciated.
#income #operate #strategy #trifecta
  • Profile picture of the author Sandra Martinez
    If you want speaking contracts you need to speak. So... start a podcast, or find the way to be interviewed (paid or not).
    There are many vloggers that will make an interview if you have a product they can get an affiliate share on.
    There is even some ads in fiverr for ads in radios and video podcasts. You could contact them and ask for a custom gig with an interview.

    Put this material in your site and everywhere you can to gain more visibility. With visibility, you will be invited to speak (not necessarily paid at the beginning), but this will give you speaking videos to post now.

    Once you gain more visibility, consulting will fall into place. And once you can show traffic you will get advertising.
    Signature
    Coloring book niche? I have a proposal for you.
    {{ DiscussionBoard.errors[10259589].message }}
  • Profile picture of the author Steve B
    Originally Posted by Paleus View Post

    Should I be reaching out to other niche companies and prospect them on the idea of advertising with us? Sending them an advertising package?

    Promotion is the yeast that makes the bread rise. Don't expect people to flock to your site simply because it's now online. Be sure that everything you send out has your brand on it and a link back to your site.

    Ask yourself "why would anyone want to advertise on my site?" There are two plausible answers:
    1. Because the site gets lots of traffic; and
    2. The traffic is targeted to their niche
    If you don't have 1 and/or 2, you better work on those things or you won't have anything worth selling.


    Steve
    Signature

    Steve Browne, online business strategies, tips, guidance, and resources
    SteveBrowneDirect

    {{ DiscussionBoard.errors[10259654].message }}

Trending Topics