Can you believe a Copywriter wrote this..?
There were so many mistakes in the approach from the BIG words that only Harvard students would understand and his cliches pounded within his copy... talk about cheezy!
Then I came upon this comment that totally blew me away:
"The PS in direct mail letters is stupid and belongs in another millennium" ... "The PS used to be a genuine, honest thought that someone added to a letter. Now it is a contrived device calculated to do nothing more than lift response." |
SIDE NOTE: "...do nothing more than lift response" um... yeah,
that's what you get paid for dummy!"
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He made that quote because he thinks the PS is stupid - quote - "Word processors make the PS obsolete." - end quote-
Just thought that I'd share this because everywhere you look agencies who are looking for copywriters are looking for graduates in literature and end up getting people like this and personally they couldn't sell their way out of a paper bag...
Mike Hill
~ Zig Ziglar
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