Use Sub-domain & different IP for bulk emailing?

3 replies
Hi Warriors,

I have a clickbank product where many affiliates send mail out for us. Naturally some will try to spam people and get them to our site. We ban these types when we find out about them - but they still continue to pop up every once in a while.

So I'm guessing this hurts our domain's reputation.

So my question is, if our domain has all kinds of mailers (and unfortunately some spammers) ...should we send our mail (transactional and newsletters) from a sub-domain hosted on a separate IP? So something like mail.mysite.com instead of mysite.com?

..and should this be a separate IP too? Or does that not really matter?

Does this look better to ISP (google/yahoo/aol/etc)?

We currently use email marketing services to deliver these emails (like GetResponse and iContact) - not self-hosted ...yet.

I need my mail to go through ...so what would you advise?

Thanks!
#bulk #emailing #subdomain
  • Profile picture of the author shetalheti
    Originally Posted by TheWebGuy View Post

    Hi Warriors,

    I have a clickbank product where many affiliates send mail out for us. Naturally some will try to spam people and get them to our site. We ban these types when we find out about them - but they still continue to pop up every once in a while.

    So I'm guessing this hurts our domain's reputation.

    So my question is, if our domain has all kinds of mailers (and unfortunately some spammers) ...should we send our mail (transactional and newsletters) from a sub-domain hosted on a separate IP? So something like mail.mysite.com instead of mysite.com?

    ..and should this be a separate IP too? Or does that not really matter?

    Does this look better to ISP (google/yahoo/aol/etc)?

    We currently use email marketing services to deliver these emails (like GetResponse and iContact) - not self-hosted ...yet.

    I need my mail to go through ...so what would you advise?

    Thanks!
    I guess you should get a dedicated IP (if that is technically possible for a subdomain, I dunno). Or you can use an external mail server/autoresponder service like Aweber
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  • Profile picture of the author Sid Hale
    Originally Posted by TheWebGuy View Post

    So my question is, if our domain has all kinds of mailers (and unfortunately some spammers) ...should we send our mail (transactional and newsletters) from a sub-domain hosted on a separate IP? So something like mail.mysite.com instead of mysite.com?

    While excessive spam containing links to your domain can certainly have a negative impact on your domain's reputation with the various spam filters... self-hosted bulk email processing is not the answer.

    The autoresponder services are probably better equipped to handle bounces, spam complaints, etc. than you are. It is their primary reason for being, and if you bring that task in-house, you probably should go hire a couple of full-time pros to handle the ensuing issues, as well.
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  • Profile picture of the author DIABL0
    Are people direct linking to your site(domain)?

    If not, then you really have nothing to worry about.

    You could check and see if your domain is on any black lists and also send test messages to see if your inboxing.
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