For people who study marketing

by Oziboomer

Posted: 9 years ago 8 replies

INTERNET MARKETING

The new series of Gruen Transfer..an Aussie who that brings together some of the best advertising minds to discuss what is going on in advertising...some funny moments and good insights for student of marketing.

New series just went live tonight in OZ.

Can watch here:
Gruen XL - Series 7 Ep 1 : ABC iview

Check it out ...you may enjoy...particularly the "Pitch" where two agencies go up against each other to sell the unsellable...today is was landline phones...

#marketing #people #study

Tom Addams 9 years ago

Oh dear, you may have introduced me to a new addiction. Off to have a look now.

- Tom
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- Oziboomer 9 years ago
  
  Originally Posted by Tom Addams
  
  Oh dear, you may have introduced me to a new addiction. Off to have a look now.
  
  - Tom
  
  It's not a bad addiction.
  
  One part they look at how the aussie govt is try to advertise to prevent meth addiction...some of the overseas ads on that are shown and the methodology is quite interesting to study.
  
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Tom Addams 9 years ago

Such shows should really be required viewing for online marketers. Too few people, or so it seems, extend their education beyond forums and blogs, traditional IM learning centres, in other words. Just seeing if I can get it in the UK. Other shows I like: Shark Tank, The Pitch, Mad Men.

- Tom
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@tjr 9 years ago

A prime example of what threads here should strive to be. Thanks for the share.
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- Oziboomer 9 years ago
  
  Originally Posted by @tjr
  
  A prime example of what threads here should strive to be. Thanks for the share.
  
  Thanks TJR.
  
  There is some good insightful stuff in relation to "extending the happy dance moment"...
  
  ...that is the time where someone's pet dances around waiting to be fed...
  
  and how the the pet food companies are trying to get the owner to spend more time in prepping the pet's meal to extend what is perceived by the advertiser as one of the rewards of pet ownership.
  
  Thanks
  
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Randall Magwood

9 years ago

Oziboomer thanks for the link. The show sounds exciting. I'm willing to bet alot of people here could benefit from watching this show. And of course... Donald Trump's "The Apprentice" show.

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Oziboomer

9 years ago

Originally Posted by Randall Magwood

Oziboomer thanks for the link. The show sounds exciting. I'm willing to bet alot of people here could benefit from watching this show. And of course... Donald Trump's "The Apprentice" show.

Each year this show runs they have a segment...

last season it was What would Putin do?

...surprise....surprise...this year it's

"What would Trump do?"

There was some good content on FMCG and how every marketer should spend some time working in or studying in that area....

One thing I found interesting was that the two leading pet food manufacturers are...

MARS....and...

...NESTLE.

Thanks

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Oziboomer 9 years ago

From a previous series....

this was one of the controversial "pitches"

The Gruen Transfer - The Pitch: Banning All...
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