- What's the best way to?
- What's the least way to?
- What's the easiest way to?
- What's the fastest way to?
- What's a guaranteed way to?
- What program would you choose?
- What would you do if you had ___X__ Dollars?
Nothing evil about them in and of itself, other than I noticed most people use them more as a crutch than a starting point.
I see more and more marketers following the rules or formulas, but nothing happens. Most are getting low sales or even no sales. Despite building a list, targeting the right keywords, choosing a good niche, and other basics that would allow the money to start rolling in like they were told.
The best football coaches can make adjustments and adaptations in the course of a game, rather than sticking with set formulas. I believe the best Internet Marketers must do the same, unfortunately it's one of the missing links no one talks about.
In fact, I believe it will be an even bigger requirement as competition grows, market changes happen faster, and prospect choices skyrocket. So, if you're stuck in the formula rut, resistant to change or in the " there's nothing new comfort zone" ...you're an endangered species.
Yet, most so-called success programs, books and membership sites still tout a one size fits all, my way or the highway formula that's outdated in this fast changing marketplace, in my opinion.
No one teaches how to adapt, adjust or remain flexible in relation to the formulas.
Does that need to change? Does this signal a market opportunity?
Your thoughts, comments or disagreements welcome, I learn from them all.