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Now we've all heard it hundreds of times, the money is in the list. We've also heard that there is more money in a list of buyers than a list of subscribers.

What I'm curious to learn is, how differently do you approach your follow up sequence to these two groups?

For example, many people recommend sending 75% content and 25% promotional emails to your list of subscribers. If you were to go by this rule, would you then send more promotional type emails to your buyers list?

Do you send both lists the same content?

Basically, I would love to hear from any warrior that has a list about how you approach your follow up sequences for your list of subscribers and your list of buyers.

Cheers!
#buyers #subscribers
  • Profile picture of the author Peter Adamson
    How about selling a paid subscription with a free trial period?

    It can be really cheap. You could have an elite version of your email for a low monthly sum. Use PayPal or CB or someone with a recurring billing service. If you send them good stuff, they won't unsubscribe. The idea is to gradually convert your free subscribers to paid subscribers.

    You have to give value to get people to pay, but if you do, you will get loyal paid subscribers with recurring payments every month.
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    • Profile picture of the author halfpoint
      Originally Posted by Peter Adamson View Post

      How about selling a paid subscription with a free trial period?

      It can be really cheap. You could have an elite version of your email for a low monthly sum. Use PayPal or CB or someone with a recurring billing service. If you send them good stuff, they won't unsubscribe. The idea is to gradually convert your free subscribers to paid subscribers.

      You have to give value to get people to pay, but if you do, you will get loyal paid subscribers with recurring payments every month.
      I understand how to funnel my subscribers and turn them into buyers.

      What I was interested to hear was about how often you maintain contact with your buyers as opposed to your subscribers, and also whether you send them both the same content.

      I constantly get emails from people in which I'm a subscriber, however, I'm hardly ever contacted by people I've brought products from. It seems a little back to front, no?
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  • Profile picture of the author mashburn
    remember that your buyers already trust you so you want to develop a continued relationship of trust by not send too many emails and offering value to those customers because they are your long term income.Build your subscribers into buyers thru your backend products and soft sells this will keep your list consistent.

    mashburn
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  • Profile picture of the author HelenS
    thats actually a really good point! I get what everyone is saying, but I am looking forward to what people say about how this works!?!
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  • Profile picture of the author Booyaka
    Originally Posted by Pat Jackson View Post


    Do you send both lists the same content?
    Why on earth would you want to send your 'subscribers' and 'buyers' the same content. A surefire way of pissing off your buyers that's for sure.

    There's nothing worse when one of your subscriber's buy then, your autoresponder follows up as if that buyer was just a subscriber.

    When a subscriber turns into a buyer you should take that buyer off the subscriber list and switch them to a 'buyers list'.

    The way to do this is having a new optin form on the download page with something that might say:

    "Thanks for your recent purchase... blah... blah... blah. To receive your goods simply enter your name and email in the form below. Once you click the submit button, check your email for a confirmation from: YourBusiness.com - Click the link in the confirmation email and you'll be taken automatically to your download page."

    Then manually go into your autoresponder account and delete that buyer from your subscriber list. That subscriber has now become a buyer!

    The biggest downfall of a large proportion of Internet marketers is continually sending out promotion after promotion to get that subscriber to BUY.

    BUT, they seem to forget when they do buy, it's nice to keep in touch with them regarding the purchase they just made:

    "High their Mr.Buyer, hope our product is serving you well. It's been 7 days now since you purchased ACME Widget Buster, and I'm just touching base to ensure everything's going well!

    Don't forget, if you're experiencing any problems whatsoever simply telephone our customer support on 123 456 789, alternatively visit our support center at: ACME-Widget-Buster-Support.com where we will be only too happy to help, should you need it.

    To your continued success,

    Mr. Seller
    ACME-Widget-Buster.com"


    Don't you think it would be nice to receive these types of email? I most certainly would.

    I'd know at least that the seller does care and I'd most certainly be inclined to buy from the seller again should their latest product hit my inbox.

    Don't be embarrassed to contact your buyer a few times before your product return date expires. Most people don't for that specific reason!

    All it takes is a paragraph or so to keep in touch with buyers. Having nothing to say doesn't mean you don't keep in touch.

    Send an article related to the product...
    Send your buyer some additional tips...
    Send your buyer a survey asking their experience with your product.

    If anything, a survey may well provide some great feedback.

    Even make a recommendation for an affiliate product.

    Just because someone buys doesn't mean your relationship dies.

    Hope this helps,

    Hans
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    • Profile picture of the author halfpoint
      I definitely wouldn't send the same content twice.

      Within Aweber you can set it up so that if someone joins one list, they are automatically deleted off a different list.

      So when someone joins my buyers list, they would no longer be on my subscriber list, automatically.

      I'm trying to get an understanding of how it varies between your buyer and subscriber lists and how to approach each one differently.

      Perhaps you keep the follow up sequence the same for both lists except in your promotional emails you send to buyers you include higher priced products?
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