In a BLINK of an eye

by Rachel Goodchild 11 replies
A good friend reccommended to book BLINK to me
It's a dense little book- and I know you can buy the e version for around ten dollars

I think it's an important book for marketers and this is why:

*People instinctively can spot a fake. Not too sure what you are selling or why? People will spot that. They want to buy in because you've already don't so. Sell what you believe in.

*Generalisations are there for a reason. People are sold by something they cna tag something familiar on. If they have partial understanding about a topic, then they'll by in. Know your audience and sell the way they know how to be sold to (for example,using a full on IM style sales letter with a parenting product sometimes doesn't convert as you'd like

*Listen to your own instincts. They are probably accurate. What were you most attracted to (besides making money) when you moved into IM. There is your starting point. Focus on that and you'll have the rest in "a blink of an eye"

So- anyone else read it?
#main internet marketing discussion forum #blink #eye
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  • Profile picture of the author Tenzo
    I haven't read it yet. I've owned it for a while, and it's getting close to the top of my list. I really enjoyed "The Tipping Point", which is by the same author.

    Warmly,
    Kevin
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  • Profile picture of the author MediaJobs
    I read it. I didn't consider it to be as relevant or insightful as the Tipping Point.
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  • Profile picture of the author John Rowe
    Agreed. Tipping Point was great!
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  • Profile picture of the author Rachel Goodchild
    To be honest I haven't read tipping point - plan to
    I do alot of motivational speaking and training so was reading BLINK with that eye too.
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    • Profile picture of the author KarlWarren
      Originally Posted by Rachel Goodchild View Post

      To be honest I haven't read tipping point - plan to
      I do alot of motivational speaking and training so was reading BLINK with that eye too.
      Buy it... NOW.

      The book is great. I've not read Blink either, but the author is fantastic.
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      • Profile picture of the author Rachel Goodchild
        Originally Posted by KarlWarren View Post

        Buy it... NOW.

        The book is great. I've not read Blink either, but the author is fantastic.
        you bossing me Karl Boy?
        Fashion week next week
        Saving allmy extra bits to go wild at the design sale at the end of the week. A girl's gotta look good
        I'll be back on the book buying thing after that
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        Here is a post to give you information on how to, no matter where you are in the world
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        • Profile picture of the author Peter Bestel
          Rachel

          I read Blink last year and I used part of it for inspiration for a thread I wrote. (I must admit, I didn't reference the book!)

          http://www.warriorforum.com/main-int...l-breaker.html

          The book itself was interesting, but I was disappointed that Gladwell didn't really come to any conclusion. He seemed to say; first impressions are really powerful, sometimes they're right, sometimes they're wrong, so you should listen sometimes to your instincts - but then again...

          However, for the reasons I mentioned in my other post I do believe it could be useful to IMers.

          Peter
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          • Profile picture of the author Rachel Goodchild
            Originally Posted by Peter Bestel View Post

            Rachel

            I read Blink last year and I used part of it for inspiration for a thread I wrote. (I must admit, I didn't reference the book!)

            http://www.warriorforum.com/main-int...l-breaker.html

            The book itself was interesting, but I was disappointed that Gladwell didn't really come to any conclusion. He seemed to say; first impressions are really powerful, sometimes they're right, sometimes they're wrong, so you should listen sometimes to your instincts - but then again...

            However, for the reasons I mentioned in my other post I do believe it could be useful to IMers.

            Peter
            Hi Peter
            I think that is becasue he forgot to BLINK
            He took a long time towrite and research that book- so much so I suspect that he lost his own ability to find the right path.
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            If you can afford to, please give money to support the people in the Christchurch Earthquake.
            Here is a post to give you information on how to, no matter where you are in the world
            New Zealand thanks you

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            • Profile picture of the author JayXtreme
              I must get this book...I still haven't had time to read my copy of tipping point yet

              But these I must do soon

              Jay
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              Bare Murkage.........

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              • Profile picture of the author ExRat
                Hi Goodo,

                Funny you should mention it - I bought it a few months back after seeing it mentioned here. It's interesting, but it hasn't gravitated into my favourites collection yet.

                Sparrow - Malcolm Gladwell

                It's a bit like 'Yes' by Cialdini - it seems they are recycling many of the ideas into another product. So if you're a huge fan, you might want to read their every word. Otherwise, just buy 'The Tipping Point' and 'Influence'.

                I bought all four and of their second books, I only managed to get half of the pages sandy this summer.
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                Roger Davis

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  • Profile picture of the author sparrow
    Sounds like 2 books I need to put on my reading list

    can someone give the authors name

    Ed
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