Here's what it will look like...
They're calling it the "Always on Shopping Portal" and you can read full details here.
What are your thoughts?
Here are a few of my thoughts and concerns...
1.) Having ClickBank's Customer Support link at the top of the page could make refunds much easier, possibly too easy when ClickBank is handling the tickets. Apparently customers will have a choice to contact the vendor or ClickBank. This could be good for customers and what's good for customers is usually good for the vendor in the long run.
2.) Technical issues of various kinds. Having your page in an iFrame can break things, cause issues with analytics, etc. I know ClickBank is hard at work on this though, so I'd suspect any of these issues will subside and be resolved. After all ClickBank wants to make more sales, not less.
3.) The look of my website. Now I will have a logo on top of a logo, that will look really odd. I guess I'll have to redesign it. This could be confusing to visitors and more challenging for branding your own site and sales page.
4.) As time goes on I question if people will immediately see and recognize a ClickBank site and immediately feel like it's trying to sell them something.
5.) ClickBank is testing this branded bar, but I wonder if they'll test it over the long-term and how it will perform 6 months, 1 year, 2 years from now.
6.) Although this is speculation, in the future ClickBank could in theory easily add anything they want to this branded bar. A link to other products, a drop-down menu to their marketplace, whatever they want.
8.) The advantages they stated with this new type of setup are they'll be able to do a streamlined near one-click checkout for repeat customers, and MUCH better analytics, sales page ROI, better funnel insights etc. In addition they can provide some insights when past ClickBank customers land on your page. Some REALLY AWESOME stuff from the sound of it. All of these benefits could be achieved with invisible code though, but it sounds like the branded bar is necessary and coming whether we like it or not.
I suppose the one biggest advantage is ClickBank remains in business. According to them "credit card companies and payment processors are scrutinizing Internet retailers and the quality of products on their platforms". There may be no way around this for ClickBank and this could just be the future of things to come. With change can come opportunity, so I'm looking forward to see how this all plays out.