How to Find the Demand of a Product?

The way I do it is to check the success of other sellers. For example, I sell on Etsy, and before I launch a new product idea, I always search in Etsy and look at other shops who deal exclusively in that idea and see how they're doing and how I can emulate them and their success.


For example, I was considering a business selling printable motivational, bible quote, etc. posters. At first, it seemed like a silly idea to me that was bound to fail, but then I checked out another Etsy shop that sells printable posters almost exclusively...and according to their average item price ($5) and sales figures, they're making a whopping $5,000/month off their shop on average. So it's not such a stupid idea, after all.


In contrast, back when I was considering selling handmade perfumes, my survey of Etsy and Ebay shops proved that handmade perfume sellers made very low profits and I scrapped the idea before wasting any money on it.


You can do the same thing on Ebay; look at listings that previously sold and check out the sales figures and average prices of successful shops in the niche you're considering.


If you look and you find that there is no shop selling your idea already, then that's a bad sign. It's a sign of risk. I personally am not a risk taker, so I steer clear of "reinventing the wheel".

Checkout Facebook groups, other social sites and online forums on psoriasis/eczema, if you can find hot queries on how to deal with psoriasis such as people asking about best healing protocols, best ointments or creams to use, feed-up about the annoying itch that they are losing their will to live, etc. etc. then you can smell some needs there.... better join these groups and forums so you can be part of their group that someday you'll have the credibility to introduce your new product - this will be the start of your online marketing. All the best!

you can make a survey on the field that you want to do, start by preparing one document with the questionnaire and send it to your friends, send mail, let us examine a small group, wish you success

I usually run through a list of niches to enter into, and then find sub-groups of them to find mini-niches that have mini-niches within themselves! Almost like lasagna.

Then i Google search the niche, confirm the demand, scope out competition (if any), create product and backend products.... then automate everything 97%.

you can utuliser the phone or the internet

I think we forgot stating the obvious. Sign up for Warrior Plus, JVZoo, and Clickbank and see what's selling. Put a slightly different spin on it and then sell it. That's pretty much it. If you do it here and want the launch to be a success, it's a good idea to link up with someone who already has the audience you'd like to reach. Or, you could give out review copies, get testimonials, and then launch here. Lots of different ways to go about it. But the research is rather simple. All the other people here gave great advice as well. This one just seemed obvious and I didn't see anyone mention it.

Great tips guys, thanks a bunch!

Check out the marketplace to see if the product type is being sold or not.

IMO, that is the most straight forward way to to verify the DEMAND of a product.

Google trends is a great free tool with some good information available.

Start Researching, and picking one according to your strengths.

Try http://jvengage.com . Take note of the growth % see what's really working today. Has a bit more details than jvzoo's marketplace.

PM me for the ultimate Etsy keyword research tool!

Go to Amazon and see if there are titles related to your topic and see how many books and how many sales are, so you can measure the demand. If there are Dummies books, the better!! it means that you are good. Go further and see the index for the top rated books, to have an idea the subthemes you can develop for your ebook or product.