Would you buy from this page?

I agree with Jillian, you need to have the eye go right to the offer. This page is laid out more like a map than a web page. I would go with the standard one column.

Lose the Google ads. They make your site seem less professional, and more like a blog.

From the 1st page:
Click any of those links and you go to ezinearticles.com. This is confusing, to say nothing about the fact that you have just sent your visitor away from your site. Create your own content related to those links, but say it on YOUR website.

To me, the Featured Articles blocks don't really apply to the product. I'd suggest eliminating them, and using the content they link to in a bonus for downloading or buying. And switch the FAQ & Tutorials blocks.

One more thing. To answer your question, Yes, I would buy (and might in the near future) from your page, because I understand (I think) what can be done with the results. Problem is, at least on the first page, you do a crappy job of pushing the benefits of the product. Lots of features, but few benefits.

OK, two things. Check your copy:
I found these just skimming. I'm betting you've got a bunch more.

Thank you guys for these wonderful ideas.

I will remove picture and add video, and create an eBook and let them download that instead of sending them to ezine articles.


Jillian, how can I remove clutter from the page? I was always told that you want to put everything at the top so that people don't have to scroll down to see...am I wrong?

Aronya, you mentioned that the page mentions features, but not benefits. I am confused....isn't that same thing? Could you give me an example?

I think have a description of the product on the left and the download buttons on the right, and move everything else down below. I agree with the above, I didn't know what to do, and didn't even notice the download buttons the first time a looked at the page.

I downloaded and love the software. Now if you can get that page fixed up. It's really too busy. You want them to do one thing, download and try.

Buy buttons need to be bigger and the credibility logos "Yahoo, Msn..etc" need to be a little smaller and the opacity on them needs to be taken down.

Buy buttons need to be the MOST colorful.

Also there's just too much cramped up toward the top.

eliminate little things.

less is more.

jkiley,
I just PM'd you back.

i think i will buy it

You need a powerful headline that stands out that can tell me what this is in 3 Seconds or less...

Mike Hill

Not enough white space for sure, it is a bit confusing to the eye, but I do think it looks professional.

I would buy mainly because I hate not being able to search in all the cities at once when I am looking for something.

My purchase would be based on the product not the presentation. I do think the idea of a demo video would be WAY better than just a screen shot.

There is just something not right with the blend of colors, I didnt study it very long, but something is not right.

It has GREAT potential in my opinion, where did you get the program?

My eye was drawn instantly to the screenshot graphic which I instinctively clicked. Maybe if this was a short demo video I would have stayed on the page longer and you would have had a chance to pre-sell me.

I am sorry but your layout is confusing. Your print is too small for my eyes and the page is not easy to read. Lastly I cannot see any benefits or bulleted benefits.

Hey there. It is a little bit crowded, but it`s actualy good =]
The only thing i would suggest you to change is the download and buy it now buttons... they should jump in buyers eyes... When I looked at your page fast i couldnt find them so fast =]
Good work

I like the page, the only thing I would try and improve will be the graphics try and make them more crispy, but going back to your original question, sure I will buy, hope this helps, good luck with the project .

I agree that there is a lot on the page so its a bit difficult to know whats going on (especially for a newbie like me) if there was a video to sum it up that would definitely help!

To be true I would say no. The page has a lot of options for the reader and there is a very high change of users getting distracted. Also the header and footer are not the same color and you have links to other services and this is not what you should have on your sales letter page, you want your readers to stay on your sales letter and read it all and you don't want to give them a chance to say no to your product or just go away from it.

Overall this sales page will kill your conversion and I think that this will be difficult for you to make couple of sales with this sales letter. Listen to me and hire someone to do a minisite design for you. Have a Software Box designed for your software and don't just use a screenshot of the software. Overall your site should have same look and feel and you should only have links to your Privacy Policy or Disclaimer on your sales page and nothing else.

Hope it helps and if you have any more questions just contact me.

P.S. If you think you can't design the graphics yourself or you don't have the skills for it then I can do it for you FREE but I won't be available to do any of that until one week. Send me a PM if you are interested.

To answer you question, I would Buy from this page. I'm very fussy about website Design & Usability. Look in my sig.

I would change a lot but I'm too tired right now to check your work.

A few quick changes:

Where is Guarantee Logo, you need a Headline and sub-headline...maybe I'll come back and make more changes.

It looks Credible though so I would at least stay on the page if I came here.

Mac

Several people have mentioned the layout on this site. Here are a couple of rules-of-thumb you may want to keep in mind.

1. Typography studies have shown that the eye finds it hard to track lines of text once they get longer than about 75 characters. The text on your page runs over 150 characters wide... that may be why people are telling you it feels "busy" and "cramped" -- it's just hard to read. Shorter lines in the 60-70 character range generally feel fairly "natural" and comfortable. Notice that magazines and newspapers break up text into columns for exactly that reason.

2. Many of us baby boomers don't have quite the visual acuity that we once did. As a courtesy, try a slightly larger point size and line spacing that's a bit more open. It'll be appreciated by us old farts more than you know. We might even stick around long enough to read about your product.

Your basic layout is good, with relatively short paragraphs and good distribution of page elements, so making the text bigger (and with shorter lines) will go a very long way toward giving your site a more comfortable and readable feel.

Good luck with it.

Cheers from warm and smiling Thailand,
Charles

I get wery scared when reading that I have to download Microsoft .NET Framework! What the hell is that??? and I have a license key? No i do not. Do I have to pay for this?

If possible I would move this instructions into the setup manual you get after purchasing the product. I would make the process as simple as humanly possible.

Also you need to make the logos (Yahoo, lifehacker) in their right size. Now they are very twisted and unclear. You should be very happy to have these testemonials. You make a testemonial section down the page, and copy some of the benefits the different sites wrote about your product.

Is this a sales page? There are 49 links (yes, I counted them) on that page... ALL offering me an opportunity to click away from your most important page - the sales copy.


YOu may want to think about that...

there's an abundance of free CL search tools on the web. Why would I want to spend money on a desktop solution that doesn't appear to offer me anything I can't already find?

-David

You've been hammered pretty well about it looking busy and not being organised as most sales pages are... I asked myself what does it do for me... and besides needing some bullet points and taking me on a journey step-by-step until I just have to download it, the following info stashed in your sales page tells me most of it:


Although the concept of Craigslist is great, it does have a flaw. That flaw is your inability to perform multi-city, statewide, or nationwide searches. That is until now. Meet the Craigslist Reader; the search tool that compliments Craigslist.

It is a desktop application that serves as a search tool. Now, you can do more than just search your local city page. You can search all of Craigslist, your entire state, or multi-city listings. Why do you need a software program? To save time in searchting thru multiple cities, to get alerts for new items, easy navigation, etc.

I could wrap my head around that pretty well. As for having more people download it...let them know that you are having a limited time free download that you will pull when xxx of them have been downloaded.

Just my 2 cents worth, Peter Soos

feels like a guessing game to me.....?

One of the first things that catches my eye is the reveiw of the product

"by far the best free tool I've found for searching all of the Craigslist"- MakeUseOf.com

According to that review of the product, it is free but it's not???

I have just been told it is free but you want me to pay $37 for "the best free tool"