How can I sell myself to a business?

Hi, well first I hope you don't expect us to develop a campaign for you. I can direct you into what you should be thinking about while developing it.

1. Who are you servicing directly inside the company? The CMO, CEO?
2. What's their desired outcome? Have you seen their social media efforts? What's wrong with them? How much is it costing them to have it that way? Think of opportunity cost. Use some social media analysis tools to see how much people are talking about the company and an emotional measure. Make it as complete as you can and do the same for a couple of main competitors.
3. What specific results do you believe they expect with your work?
4. What can you actually do about it? The key here is selling yourself. Show your critical areas plan, A, B, C...
5. Name your price and close the transaction.
After you do all of this and you still want to have a catchphrase, at this moment it would be okay to do it, not before.

Hope this helps.

Wear a short skirt and offer "Half and Half".

I am a bit concerned you've applied for a role you don't really know how to do.

First assessment: why have they said, "Dance!"??

Have you actually gone in and seen these people in an interview, or has this been conducted online so far?

This is not a typical request.

I don't think they're trying to get you to do work for free, but I do wonder why they want you to create this campaign. If you don't believe a person can do the job, you don't interview them.

What does the role pay, approximately?

What I'm trying to determine here is whether it's worth it to you to jump through the hoops. I don't understand why they're asking for it and as a hiring manager I would not have asked anyone to do something like this.

I mean, I've created marketing materials to have employers create jobs for me that didn't exist, and that has worked for me, but that was my initiative not theirs.

Second assessment: can you create content?

Can you write?

Can you shoot and edit a video?

Can you make some graphics?

You said they want:

> Word document selling myself to the company.
> Focused more on bullet points, my cost, time commitment, etc.

Did they create this role or are you asking them to?

I'm not seeing "Full time position" from these requests.

Wouldn't a resume be a Word doc that sells you to the company?

All seems a bit odd to me.

I got a lot better at interviews lately and landed a really decent job.

My trick was to get them to talk about THEM. Do this by coming up with some really great questions to do with THEIR business. One I used was to ask a business about their plans for expansion into mainland China.

Once the interview is focused on their business, you can chip in with what you can bring to the table.