Fitness Start Up Question (Beginner)

9 replies
I am looking to start a fitness/weight loss consultation site. A site where clients could buy services like meal coaching, and or a virtual personal trainer, etc. for a recurring monthly fee. I have 10 years background in the fitness industry and I know this can be a fairly lucrative platform but I am having a hard time getting the ball rolling.


I'd like to know where to look for the best website builder that could fit with my platform, and any otherg general advice would be awesome too.


Thanks!
#beginner #fitness #question #start
  • Profile picture of the author kk075
    Hey Mr. C-

    Unfortunately, it's common in the marketing world for companies to claim "specialties" in a particular niche, but most of the time they're just doing that because it was something easy to rank for and get potential clients. So don't focus on the "they have to be in my niche or they can't help me" train of thought, because that's not at all true. Everything will come down to marketing and exposure, plus having great content on your site to make people believe in you.

    And honestly, the expense in developing a website is not in the "nuts and bolts" these days; it's creating that professional image through solid branding. Then you're going to want that person to teach you how to drive in new clients and market yourself in a way that people are talking about you and turning to your site for advice, which most web developers simply can't do. So you want to talk about these things beforehand and make sure you get the right person/company.

    Other than that, just be sure that you find someone who listens to your needs and can intelligently offer ways to make your dream come to life online. I wish I knew someone local down there that I could recommend, but I moved out of South Florida almost 20 years ago. You're not limited by location though; the site can be built from anywhere.

    I hope that helps.
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    • Profile picture of the author esmarshall
      "they have to be in my niche or they can't help me"

      this is exactly the attitude you need to have, otherwise your wasting your time with unqualified leads that are pretty difficult to close....who needs that? :S , find out what your ideal client looks like and target them

      its a competitive niche, so find a good sub niche and build a good marketing message around it, this is gonna give you some traction

      you've got lots of experience in the field, so that should help with content creation

      then you need to focus on a method to drive QUALIFIED visitors to your site

      www.wix.com has some good website templates

      hope this helps
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      • Profile picture of the author Mister C
        Thanks for the replies!


        To answer stevenjcampbeell questions.


        1) Yes. I am definitely and expert. I've run a million dollar a year personal training department for the last five years and I have a degree in exercise science.


        2) For a sub niche I am thinking weight loss targeted to females between 21 and 55


        3) My research. I have two former employees doing something very similar to this. One is making an extra couple thousand a month just of the leads she's funneling in from her Instagram page and the other is making about a thousand just from word of mouth. I think that if I put together a legit looking site with a real product and market through female orientated websites I could drive pretty decent traffic.


        4) The stuff on Bodybuilding.com and the sort is mostly crap and its marketed to a different niche. This would be a product and system that we would hold the clients hand through and we build customize programs based on their body type, dmf, contraindications, etc.


        There are a lot of players in this niche but the pool of potential clients is huge and its only getting larger.


        I just don't know enough about web design and marketing yet to get this going. What are you doing? Do you have any advice?
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  • Profile picture of the author stevenjcampbell
    Originally Posted by Mister C View Post

    I am looking to start a fitness/weight loss consultation site. A site where clients could buy services like meal coaching, and or a virtual personal trainer, etc. for a recurring monthly fee. I have 10 years background in the fitness industry and I know this can be a fairly lucrative platform but I am having a hard time getting the ball rolling.


    I'd like to know where to look for the best website builder that could fit with my platform, and any otherg general advice would be awesome too.


    Thanks!
    I am in this niche.
    Here are questions for you.

    1. Are you an absolute expert
    -- if so great. Of not, run away. This is heath we are talking about. Unless you can really prove to be an authority, it'd hard.

    2. Sub niche?
    -- fitness isn't a niche. Fitness for retired people, or for busy professionals, that's a proper niche or a specific sub of the fitness niche.

    3. Research?
    -- looks to me like you don't know that many of the most successful coaches online are selling their training in 3 month packages, with a slightly higher monthly only rate. If you want to compete then yes by all means look at the competition.

    4. Free model?
    -- head on over to bodybuilding.com and see the massive glut of free programs they have. Find a way to make them and your services unique and do so or loose to the free model.

    You need to become a real expert here more than anything else.
    This is heath and Fitness. We get one body. If we manage to screw it up then we're done, so people will be picking and choosing more than say, make money online.

    Best of luck
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    • Profile picture of the author @tjr
      Originally Posted by stevenjcampbell View Post

      I am in this niche.
      Here are questions for you.

      1. Are you an absolute expert
      -- if so great. Of not, run away. This is heath we are talking about. Unless you can really prove to be an authority, it'd hard.

      2. Sub niche?
      -- fitness isn't a niche. Fitness for retired people, or for busy professionals, that's a proper niche or a specific sub of the fitness niche.

      3. Research?
      -- looks to me like you don't know that many of the most successful coaches online are selling their training in 3 month packages, with a slightly higher monthly only rate. If you want to compete then yes by all means look at the competition.

      4. Free model?
      -- head on over to bodybuilding.com and see the massive glut of free programs they have. Find a way to make them and your services unique and do so or loose to the free model.

      You need to become a real expert here more than anything else.
      This is heath and Fitness. We get one body. If we manage to screw it up then we're done, so people will be picking and choosing more than say, make money online.

      Best of luck
      You've made one affiliate sale in this niche according to your story thread. Should you really be telling OP what to do?
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  • Profile picture of the author Randall Magwood
    Virtual personal trainer? I've never heard of that before. I'd tell them all to buy that NordicTrak machine Jillian Michaels be promoting on TV. Walk their way to weight loss. Nobody wants to work hard to lose weight and get in great shape. Then send them your affiliate link for it, along with NutriSystem LOL.
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    • Profile picture of the author stevenjcampbell
      Problem is that the bodybuilding.com stuff is crap, of which it drives business.
      I hate to say it but if you think you'll out do them in terms of business because you'll offer better quality programs, you won't.

      And no doubt, what you have likely is better, but it won't actually mean it sells any better.

      It seems to me that we as marketers who are experts want to exert our expertise into the niche.
      We then of course expect to have the logical response of "this is much better than what's already out there!" and although this could very well be true, it doesn't mean it'll sell.

      Buyers are often times more swayed with the marketing than your product.
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  • Profile picture of the author stevenjcampbell
    Problem is that the bodybuilding.com stuff is crap, of which it drives business.
    I hate to say it but if you think you'll out do them in terms of business because you'll offer better quality programs, you won't.

    And no doubt, what you have likely is better, but it won't actually mean it sells any better.

    It seems to me that we as marketers who are experts want to exert our expertise into the niche.
    We then of course expect to have the logical response of "this is much better than what's already out there!" and although this could very well be true, it doesn't mean it'll sell.

    Buyers are often times more swayed with the marketing than your product.
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  • Profile picture of the author KyleMallory
    Before you do anything else, you should start by getting a basic website up with a blog you regularly update. It doesn't need to be anything fancy, just something that looks good on a brandable domain (it should be your main brand). Then you should focus on developing your product. Remember, since it sounds like you're offering a service you'll need to be able to fulfill any orders coming in.

    After you know what your product is you'll know what's required of your website and can post a request for bids on any freelance website (or just contact one) to find a developer. Remember, cheaper isn't usually better. The hardest part of getting a website built is choosing the builder, just check their reputation and experience.
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