Ideas >>>>> how to do this?????

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I'm not sure if this is the best place to post this question so if there is a more suitable section please let me know and i'll move it.

I'll give you a bit of background on what i'm trying to do here and see if anyone has any suggestions / ideas or if indeed there are individuals who would like to work with me on this. and maybe make some money.

I'm an silkscreen artist with my own studio in the based U.K and have been producing and releasing prints for over a decade. I've always self distributed my work up to date as I have a large number of previous customers on my database and have built up a bit of a following (mainly in europe / u.k. and the U.S.) with many customers coming back and buying new releases that i put out and making my work known to their friends, but after many years of refining my craft , i'm in a position where i'm starting to get some interest from galleries and i've also found a handful of quality online retailers who are going to start moving some of my output. Saying this these galleries and retailers i will be working with will be taking new work that i produce (some of which will be commissions that i produce bespoke for their market often large scale versions based on what i have created before as well as some smaller pieces from my back catalogue).

I've used multiple ebay accounts over the last few years and have sold very well on there, but i tend to sell the work about half the price i would on my website, however i'm constantly getting booted off ebay for keyword spamming tactics, and i'm getting a bit long in the tooth to continue with this method, although it generates good regular income so i will at least keep doing this until i'm fully integrated with the gallery / retail situations.

I currently have around thirty individual prints editions available of varying stock levels which sell really well when i get the right people traffic to view these pieces, I have also just about finished another two prints this month (both are editions of 100 pieces) and have two more scheduled for production early next month. The total value of these prints even if i sell them at thirty pounds each which is around half they go for on my website equates to pretty much half the value of the property i currently rent! So i need to start and move some of this work in volume which means i need a lot of traffic. i'm looking for U.S. + Europe + U.k. traffic as this is where my work tends to sell from past experience.

I'd done promo codes before online where people hit my site and can redeem a promotional code to get for instance 50% discount against a print / multiple print purchases, but have never had the time to really persure how to get these promo codes in front of vast numbers of people to attract the volume of traffic i need on a regular basis to make it work.. I'm tempted to try this as offers always seem to get people to invest in my work initially and usually once they have purchased one they tend to come back time and time again.

Does anyone have any ideas how i could go about this???? Or are there any members who can offer this kind of service.?
My skills really are in the production of my work and although i've used the net for many many years and have managed to live of these proceeds i'm just not really fluent in all this ever evolving digital marketing stuff hence i thought this site would be a good place to ask people... Even if i don't go down the route of promo codes i'd be interested to hear how others would approach this potentially situation and what options are out there.

I'm hoping to be moving into a new studio space over the next few weeks which means i'll be in a position to get someone to help me doing all the packing and postal side of things which will free up my time to just get on with the production, so i'd like to start making inroads on this a.s.ap.

Any help very much appreciated.....Hope this all makes sense.
#marketing #traffic #website
  • Profile picture of the author djeremiah
    You definitely need to try some ecommerce solution. Though you ain't got a large variety of items to arrange your online store yet and you stick with one particular product, you could vary your stuff according to the value, subject matter whatever so that it would look like an adequate store. Than you can get a suitable software for your small business and customize it in your own way specifically for your sort of business and keep on attracting more customers. I have my own online store it's not quite the same business field as yours but it works fine and gives profit
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