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$200/day phone case and $400/day shirts

by Justin Lewis
6 replies
Okay, so I wanted to share some quick notes on what I've done recently.

I created a phone case that I'm advertising via Google and via Facebook.

It's achieving $200/day profit (after expenses on ads) per day right now.

Then I created a shirt/hoodie that's now selling at $400/day profit (of which I make 45% profit) per day.

I'm wanting to scale the model up further.. but I have a question.

My daily ad spend for both is $50/day for 1 ad each. So that's $100/day spend $600/day profit.

If I was to increase my ad spend to $100/day each ($200/day total) would it be worth it or would Facebook cut down how many people see my ads?

I'm worried that if I double ad spend, I'll only see a small increase in sales, versus double sales. It's not a massive risk, but since I'm using 3rd parties there's always a risk they won't pay me.

Thoughts?
#$200 or day #$400 or day #case #phone #shirts
  • Profile picture of the author rusilja
    You are right that Facebook will pull tricks on you.
    IMHO try other platforms, other than Fb, give Bing's ad network a try, they work miracles.
    And instead of doubling the ad spending, create more ads and try to hit different markets.
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  • Profile picture of the author TG2015
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  • Profile picture of the author Brent Stangel
    If I was to increase my ad spend to $100/day each ($200/day total) would it be worth it or would Facebook cut down how many people see my ads?
    That depends on how many eyeballs they have for your ads. What's your reach?

    I've had very successful FB campaigns that simply ran out of fresh eyeballs for my ads.
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  • Profile picture of the author RyanJohnson1
    with fb instead of raising your budget to $100 per day across a single ad
    you are better off spending $50 a day across two separate ads in my testing over the last 3 years.

    Originally Posted by Justin Lewis View Post

    Okay, so I wanted to share some quick notes on what I've done recently.

    I created a phone case that I'm advertising via Google and via Facebook.

    It's achieving $200/day profit (after expenses on ads) per day right now.

    Then I created a shirt/hoodie that's now selling at $400/day profit (of which I make 45% profit) per day.

    I'm wanting to scale the model up further.. but I have a question.

    My daily ad spend for both is $50/day for 1 ad each. So that's $100/day spend $600/day profit.

    If I was to increase my ad spend to $100/day each ($200/day total) would it be worth it or would Facebook cut down how many people see my ads?

    I'm worried that if I double ad spend, I'll only see a small increase in sales, versus double sales. It's not a massive risk, but since I'm using 3rd parties there's always a risk they won't pay me.

    Thoughts?
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  • Profile picture of the author Ingie212
    Not an answer to your question but just wanted to say glad to see your sales doing so well. Hope to achieve similar success when I starting selling my apparel.
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  • Profile picture of the author kurtbai
    from what I understand, fb gives you loads of options to narrow down your demographic, may be helpful for business like T-shirts
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  • Profile picture of the author stevenjcampbell
    Originally Posted by Justin Lewis View Post

    Okay, so I wanted to share some quick notes on what I've done recently.

    I created a phone case that I'm advertising via Google and via Facebook.

    It's achieving $200/day profit (after expenses on ads) per day right now.

    Then I created a shirt/hoodie that's now selling at $400/day profit (of which I make 45% profit) per day.

    I'm wanting to scale the model up further.. but I have a question.

    My daily ad spend for both is $50/day for 1 ad each. So that's $100/day spend $600/day profit.

    If I was to increase my ad spend to $100/day each ($200/day total) would it be worth it or would Facebook cut down how many people see my ads?

    I'm worried that if I double ad spend, I'll only see a small increase in sales, versus double sales. It's not a massive risk, but since I'm using 3rd parties there's always a risk they won't pay me.

    Thoughts?
    Nothing I can add aside from that I am jealous and dream of your success one day.
    You are living a dream of mine and all the credit to you, friend.
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