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The New Search Metrics, Let's Discuss Them. Give the reader what they want?

by NCTechno
5 replies
I just read 5 articles from leading industry websites on search engine optimization and all are saying the same thing, ranking factors are moving away from keywords and placement of keywords to the new ranking shift being trying to figure out what the reader wants.

So, now it's sounds like Google want's us to develop psychology skills in our blogging.

For instance, I just learned that the keywords you want to rank for should not NOT be in your URL and description, just page title and META title. And, that keyword density calculations, forget it.

So let's have a discussion on what "Figure out what the reader wants" and how do you apply that to writing content. And given that every human on the planet is different, how are we and Google to know what a specific searcher "wants" on any given search for the same keyword/phrase?

How are you content writing now to get away from keyword focus to giving the reader what they want?
#discuss #give #metrics #reader #search
  • Profile picture of the author PBSolutions4U
    Psychology has always been a huge factor in marketing.
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    • Profile picture of the author NCTechno
      Originally Posted by PBSolutions4U View Post

      Psychology has always been a huge factor in marketing.
      ok let's start with that, let's take a search of "things to do in Charlotte NC"

      Obviously that will be your page title and META title. Your meta descriptions, are they useful anymore?

      So in the body we should now focus less on the keyword "things to do in charlotte NC" being in the copy 2% of the time and not care about density and actually just give things to do in Charlotte?
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      • Profile picture of the author PBSolutions4U
        Originally Posted by NCTechno View Post

        ok let's start with that, let's take a search of "things to do in Charlotte NC"

        Obviously that will be your page title and META title. Your meta descriptions, are they useful anymore?

        So in the body we should now focus less on the keyword "things to do in charlotte NC" being in the copy 2% of the time and not care about density and actually just give things to do in Charlotte?
        Using the Meta title, meta description etc still matters but used in a way that people psychologically respond too. For example using viral type construction of your title, description etc.

        i.e. Keyword Paleo Diet, title Ten Ways the Paleo Diet Will Change Your Life
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        • Profile picture of the author NCTechno
          Are we still to focus on the exact phrase "Ten Ways the Paleo Diet Will Change Your Life" in the copy 2% of the time, or give examples of how this diet will change their lives and don't worry about the exact phrase?
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          • Profile picture of the author Brent Stangel
            Originally Posted by NCTechno View Post

            Are we still to focus on the exact phrase "Ten Ways the Paleo Diet Will Change Your Life" in the copy 2% of the time, or give examples of how this diet will change their lives and don't worry about the exact phrase?
            Google is trying to make their search as organic as possible. They are tired of people trying to game it with formulas and densities and all the other nonsense people keep trying. Google wants the best results for their users. They couldn't care less if you can rank your site.

            Just one more reason to take control of your traffic and business and take it out of the hands of an ever so fickle G.
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