So, now it's sounds like Google want's us to develop psychology skills in our blogging.
For instance, I just learned that the keywords you want to rank for should not NOT be in your URL and description, just page title and META title. And, that keyword density calculations, forget it.
So let's have a discussion on what "Figure out what the reader wants" and how do you apply that to writing content. And given that every human on the planet is different, how are we and Google to know what a specific searcher "wants" on any given search for the same keyword/phrase?
How are you content writing now to get away from keyword focus to giving the reader what they want?