I'm the owner of a small, niche e-commerce store selling high end (multi thousand dollar items).
We've been getting business through word of mouth recommendations for the past 3 years. It's great because our cost of acquisition for new clients is $0.
We'd like to expand our business though. We've established a small (but effective) affiliate network which is gaining us some additional business.
We're now looking into possibly getting into the SEM game. It's kind of complicated and I, as the business owner need some help with this. Are there possibly Internet Marketing consultants out there that we could reach out to in order get into SEM (and also improve SEO) for our business?
I was thinking of outsourcing this because I don't think our business is quite big enough at this point to hire a full time employee that could handle this.
Any input appreciated.