Drive Financial users to the website

by ish@13
6 replies
I am working for a company CityFALCON: Real time financial news and tweets for active traders and investors and we have seen a tremendous growth after we were spotted by Forbes as best startup to watch and when we won Twitter's Startup competition at 2nd place.

But this traffic is through referrals. We want to improve it via social media and organic search. SEO is already there. We target financial users.

Or is it we need to improvement on our site?
What is the best way.
#drive #financial #users #website
  • Profile picture of the author Jason Kanigan
    How can you prove that it's your website?

    Your user name is not very professional. I would think the founder would pick a user name that clearly identifies him as such...Ruzbeh Bacha.

    You'd also think that with the publicity of Twitter and Forbes behind you attracting people would be a lot easier.

    My suspicion is you're a competitor looking for info...in which case why not come out and say you're doing something similar and want help? I'm happy to be wrong about this.

    Now according to the info I found, CityFALCON raised L250,000 which is not a ton of money. So I could understand why blowing funds on advertising that might not pay off would make you wary.

    With this level of credibility in hand from Forbes and Twitter, partnerships are the way to go. Approach other firms in the financial user marketplace and offer them some incentive to work with you. They have existing user lists already interested in financial news. What can you give them in exchange for access to that list?

    Finding companies that sell a financial product or service which has already been sold to BUYERS is critical. You're getting access to people who have already identified themselves as buyers--you don't have to pay to qualify them! This will save you a ton of time and money.

    I'd stay away from blind ad buys.

    If you can pay, say $3000, to access a buyers list of 3000 stock product owners who have opted-in to receive similar offers, though, this could pay off well. Have a simple offer to offset the advertising cost, perhaps a free+shipping offer, and then a higher ticket follow up offer to really nuke those costs.

    I had a client in the stock trading field who I developed an evergreen funnel for after our very successful launch. With this funnel, he makes money every time he advertises...BEFORE ever getting a sale on the main high ticket product. The marketing makes him money because it's set up right.
    {{ DiscussionBoard.errors[10294175].message }}
    • Profile picture of the author ish@13
      Originally Posted by Jason Kanigan View Post

      How can you prove that it's your website?

      Your user name is not very professional. I would think the founder would pick a user name that clearly identifies him as such...Ruzbeh Bacha.

      You'd also think that with the publicity of Twitter and Forbes behind you attracting people would be a lot easier.

      My suspicion is you're a competitor looking for info...in which case why not come out and say you're doing something similar and want help? I'm happy to be wrong about this.

      Now according to the info I found, CityFALCON raised L250,000 which is not a ton of money. So I could understand why blowing funds on advertising that might not pay off would make you wary.

      With this level of credibility in hand from Forbes and Twitter, partnerships are the way to go. Approach other firms in the financial user marketplace and offer them some incentive to work with you. They have existing user lists already interested in financial news. What can you give them in exchange for access to that list?

      Finding companies that sell a financial product or service which has already been sold to BUYERS is critical. You're getting access to people who have already identified themselves as buyers--you don't have to pay to qualify them! This will save you a ton of time and money.

      I'd stay away from blind ad buys.

      If you can pay, say $3000, to access a buyers list of 3000 stock product owners who have opted-in to receive similar offers, though, this could pay off well. Have a simple offer to offset the advertising cost, perhaps a free+shipping offer, and then a higher ticket follow up offer to really nuke those costs.

      I had a client in the stock trading field who I developed an evergreen funnel for after our very successful launch. With this funnel, he makes money every time he advertises...BEFORE ever getting a sale on the main high ticket product. The marketing makes him money because it's set up right.
      Hi,
      I mistyped saying it MY company. Ruzbeh Bacha is CEO and founder and I am working as Financial analyst at CityFALCON.

      I agree with your thoughts and it's helpful.
      Thanks
      {{ DiscussionBoard.errors[10294289].message }}
  • Profile picture of the author quadagon
    Originally Posted by ish@13 View Post

    we won Twitter's Startup competition.
    'Your' website says you came runner up
    Signature
    I've got 99 problems but a niche ain't one
    {{ DiscussionBoard.errors[10294342].message }}
    • Profile picture of the author ish@13
      Originally Posted by quadagon View Post

      'Your' website says you came runner up
      Won at 2nd place.
      {{ DiscussionBoard.errors[10294553].message }}

Trending Topics