Email List - What to do with it?

14 replies
Hey Guys - I'm completely new to this forum, and I have a general question if you guys could lend your expertise. I have done some research on my own but I can't really find a good answer.

I have an list (Name, email, phone numbers, address, and position in the company) for all Bank and Credit union executive contacts ( CEO, CFO, CRO, mostly C-level) in the US. I realize that is list is very valuable, especially to Bank advisory firms or Bank vendors, but I'm not sure how to market the list? Do I rent it to a third party to handle this, or do I just try to sell it invididually to each firm that would be interested?

Since there are about 6000+ Banks, and 6000+ Credit unions, this list has about 36,000 total contacts, with about 17,000 verified email addresses.

What do you guys think?

Thanks in advance!
#email #list
  • Profile picture of the author cremi
    [DELETED]
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    • Profile picture of the author JohnMcCabe
      You're probably going to get a lot self-promoters who want a piece of your pocketbook. Take their offers with, not a grain, but a large handful of salt.

      With that type of list, you may want to point your research toward finding legit list brokers and listing your list for rent with them. You retain ownership of the list, and can rent it many times over.

      The broker matches you with the renter and takes a commission for handling the transaction.

      There's a reason magazines, particularly trade magazines aimed at pros in a specific field, can hand out free subscriptions like Halloween candy. They make most of their money via ad sales and list rentals. More eyeballs = more money.
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      • Profile picture of the author pooner88
        Thanks for the reply! Do you have any references for reputable brokers who would be interested in a list like this? I tried searching but really couldn't find any.

        Thanks!





        Originally Posted by JohnMcCabe View Post

        You're probably going to get a lot self-promoters who want a piece of your pocketbook. Take their offers with, not a grain, but a large handful of salt.

        With that type of list, you may want to point your research toward finding legit list brokers and listing your list for rent with them. You retain ownership of the list, and can rent it many times over.

        The broker matches you with the renter and takes a commission for handling the transaction.

        There's a reason magazines, particularly trade magazines aimed at pros in a specific field, can hand out free subscriptions like Halloween candy. They make most of their money via ad sales and list rentals. More eyeballs = more money.
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        • Profile picture of the author JohnMcCabe
          Originally Posted by pooner88 View Post

          Thanks for the reply! Do you have any references for reputable brokers who would be interested in a list like this? I tried searching but really couldn't find any.

          Thanks!
          In the US, you could start with the Direct Marketing Association's Vendor List
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    • Profile picture of the author EricBernard
      I would call some of them up and ask them if they can teach me something valuable
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      Don't wish it were easier, wish you were better.
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    • Profile picture of the author salegurus
      Originally Posted by cremi View Post

      If you need help with email marketing you can pm me. I can clean and verify your list swell help you to setup an autoresponder and affiliate systems to market the list
      Yeah i'm sure
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      Think of how stupid the average person is, and realize half of them are stupider than that.

      ― George Carlin
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  • Profile picture of the author moskri922
    I suggest to find partner for JV(joint venture) and split profits.
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  • Profile picture of the author nicolasmd2112
    There are going to be a lot of people who see value in your list. I would advise not renting your list out to anyone if it requires you to share exact information.

    If I were you I would allow firms to advertise to your list through email, sort of like a solo ad, only you can charge a much higher price. To do this, It would probably be best to buy some data hosting space from a bulk mailing provider. These providers make it easy to mail to hundreds of thousands of clients every month, all you have to do is pay a monthly fee.

    You could charge for adverts to go out to your list, as well as have a safe place to store it.
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  • Profile picture of the author AffEngineer
    Hey there,

    It depends HOW you generated them. If you self generated them with their consent and they know they're on your list and are expecting content from you, I'd highly advise against renting the list.

    List renting is really just spamville. You want to be providing value through content and products. See how you can help them and send them informative & helpful articles.

    Later, see if you can make/find a product that will make you money while STILL helping them greatly.
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  • Profile picture of the author Steve B
    Originally Posted by pooner88 View Post

    I have an list (Name, email, phone numbers, address, and position in the company) for all Bank and Credit union executive contacts ( CEO, CFO, CRO, mostly C-level) in the US.

    Every time I read a post by someone claiming to "have a list" a buzzer goes off in my head wondering how you came to "have a list."

    Did you grow the list yourself? Most likely not.

    Did you buy the list from someone else? Possibly.

    Did you "borrow" the list from your employer or another business?

    Did you inherit the list from a business you purchased?

    The reason why the origin of the list is so critical is this:

    Usually the legal and reputable way to get a prospect on a list is to offer that person something specific and promise them that their personal information won't be shared, sold, or rented to any 3rd party.

    The person on the list is the 1st party, the person building the list is the 2nd party, and in almost all circumstances . . . there should be no 3rd party. When the 2nd party built the list, he most likely promised there would be no 3rd party.

    If you do anything with the list without the permission of those who subscribed, you are setting yourself up for complaints, email host issues, and worse.

    So your list is valuable only if you specifically have permission from the people on the list to contact them.

    If you don't have that permission, using the list in any way could get you in hot water.

    So to answer your question "what to do with it?" . . . I would ask the question "do you have the legal right to the list?"

    Steve
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    • Profile picture of the author JohnMcCabe
      Originally Posted by Steve B View Post

      Usually the legal and reputable way to get a prospect on a list is to offer that person something specific and promise them that their personal information won't be shared, sold, or rented to any 3rd party.

      The person on the list is the 1st party, the person building the list is the 2nd party, and in almost all circumstances . . . there should be no 3rd party. When the 2nd party built the list, he most likely promised there would be no 3rd party.

      Steve
      Steve, you're spot on as usual. I do have one minor disagreement, though.

      When the second party sells the business, he bows out and the third party (the buyer) becomes the second party. Still no third party. Customer and prospect lists are typically considered assets of the business. Many times, they are the only assets with any value, especially pure online plays.

      My answers above were predicated on the OP having the legal right to use the list. An ethical list broker would determine this before accepting the list for representation.
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      • Profile picture of the author Steve B
        Originally Posted by JohnMcCabe View Post

        When the second party sells the business, he bows out and the third party (the buyer) becomes the second party. Still no third party. Customer and prospect lists are typically considered assets of the business. Many times, they are the only assets with any value, especially pure online plays.

        Thanks John and I agree totally. That's what I was trying to get at when I asked the question: "Did you inherit the list from a business you purchased?"

        But I certainly wasn't as clear and precise as you were.

        There are instances where you can own a list that you personally didn't build. In fact, I have heard more than one online business owner say he purchased a business specifically to tap into the subscriber list. It can be the most valuable asset a business owns.

        Good clarification.

        Steve
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        Steve Browne, online business strategies, tips, guidance, and resources
        SteveBrowneDirect

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  • Profile picture of the author ericl1982
    Originally Posted by pooner88 View Post

    Hey Guys - I'm completely new to this forum, and I have a general question if you guys could lend your expertise. I have done some research on my own but I can't really find a good answer.

    I have an list (Name, email, phone numbers, address, and position in the company) for all Bank and Credit union executive contacts ( CEO, CFO, CRO, mostly C-level) in the US. I realize that is list is very valuable, especially to Bank advisory firms or Bank vendors, but I'm not sure how to market the list? Do I rent it to a third party to handle this, or do I just try to sell it invididually to each firm that would be interested?

    Since there are about 6000+ Banks, and 6000+ Credit unions, this list has about 36,000 total contacts, with about 17,000 verified email addresses.

    What do you guys think?

    Thanks in advance!
    Did These People opt-in to this list or is it something you put together ?
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  • Profile picture of the author Phil Essex
    Yes the single most important factor is where did they come from? As someone in the list business for 8 years I know that just getting nmaes won't be much use if they are all annoyed..
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  • Profile picture of the author Jeff Lenney
    Banned
    Since you no doubt had them sign up an agreed to allow you to email them, I'm curious how you're buikding such an amazing list to begin with
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