Questions About Product Launches

15 replies
Hey there, Warriors!

I'm currently working on my first product launch and I'm pretty excited about it. I'm going to be revealing a method I've been using to make money on Facebook without ads for about 8 months. I'm also going to be revealing the very lucrative niche that I use this technique in. It's only going to be a $1 product, but it will offer insane value.

As I'm sure you can imagine I'm a little uncertain about how it will be received. I've been trying to post here on the forum as often as I can to help establish myself within the community, but I'm not sure that will be enough.

Assuming my sales letter is compelling do you think this sounds like a good way to get started in information product sales?

Any advice that you can give to help me prepare for a successful launch? Anything helpful would be much appreciated. Thanks!!
#launches #product #questions
  • Profile picture of the author JohnMcCabe
    History shows that launching a product such as you describe could be the kiss of death, not just to you but to your buyers as well.

    If you do have a big success, suddenly you have XXX number of people competing with you using the same method in the same niche. Once the method is overexposed, its effectiveness tends to drop quickly. When that happens, later buyers try to duplicate the method with little to no success, even if they follow the method perfectly. Rather than recognizing that things have changed, they'll scream scam, which will do nothing to help future products you may launch.

    I'm not saying you can't be successful, just giving you something to think about before you kill the golden goose for $1 a pop.
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    • Profile picture of the author keiran
      The product you are going to launch sounds really interesting. I have been unable to get any ads approved by Facebook in any niche, so making money there without the need for ads sounds great.

      As a potential customer for your product I think I might be put off by the $1 price tag though. I would be wondering why it's so cheap. Even if it was designed as an inexpensive "no brainer" purchase with OTOs and up-sells to follow, I would still be more likely to buy if it was $7 or $17 or even more. You could also set it up as a dimesale, which would enable you to let people know how much it is worth but give those who purchase early a "huge discount".

      Regarding the best way to launch. You can find quite a lot of free information on Jeff Walker's Product Launch Formula and also his book "Launch" outlines the process.
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  • Profile picture of the author Edwin Torres
    $1 is really low price for a product. I can see $1 being good as the one time offer for a squeeze page where when someone opts in you offer a low price product to separate the freebie seekers and the buyers.

    BUT...my question to you is...

    How valuable is this method?
    How much content are you going to put in it?
    Do you think they're going to get $1 of value from it?

    Those are the questions you have to consider.
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    • Profile picture of the author JustinQuintero
      Thanks for the feedback everyone! There's some great advice in here that will definitely help me out!

      I was on the fence for a while on releasing this because I didn't want the method to be overexposed like some of you were saying. However, I'm to a point where I make enough money from other revenue streams that I can afford to sell this method.

      As for the $1 price tag I figured that if I offered this information for very cheap and loaded it with some fantastic information it would prove to a lot of the skeptics out there that I'm not trying to screw anyone over. However, your comments are beggining to make me think this is not the best idea because, like Keiran said, people might wonder why it's so cheap. My concern is this: what if I work hard on this project and price it at $7 - $17 but no one buys it? I will have wasted my time and gained no leads in the process. Am I overthinking this? Maybe the dime sale would be the way to go. BTW - I'm looking into Jeff Walker right now. He seems very legit.

      Originally Posted by Edwin Torres View Post

      $1 is really low price for a product. I can see $1 being good as the one time offer for a squeeze page where when someone opts in you offer a low price product to separate the freebie seekers and the buyers.

      BUT...my question to you is...

      How valuable is this method?
      How much content are you going to put in it?
      Do you think they're going to get $1 of value from it?

      Those are the questions you have to consider.
      I believe that this method is more valuable than $1 easily. My goal is to overdeliver by a longshot so that I can gain trust from potential repeat buyers and show them I'm not going to screw them over. In addition to the method and the niche reveal, I'll also have a few bonuses included. Overkill you think?

      After reading all your comments I think I will run it as a dime sale, then increase the price so purchasers won't have to worry about a flooded marketplace. I still have a lot to think about!!
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  • Profile picture of the author karlstech
    Originally Posted by JustinQuintero View Post

    Hey there, Warriors!

    I'm currently working on my first product launch and I'm pretty excited about it. I'm going to be revealing a method I've been using to make money on Facebook without ads for about 8 months. I'm also going to be revealing the very lucrative niche that I use this technique in. It's only going to be a $1 product, but it will offer insane value.

    As I'm sure you can imagine I'm a little uncertain about how it will be received. I've been trying to post here on the forum as often as I can to help establish myself within the community, but I'm not sure that will be enough.

    Assuming my sales letter is compelling do you think this sounds like a good way to get started in information product sales?

    Any advice that you can give to help me prepare for a successful launch? Anything helpful would be much appreciated. Thanks!!
    Congratulations on launching your first product soon!

    A quick tip though, which I picked up from an article discussing product launches (can't find the URL unfortunately):

    Charge more for your product than you would normally think of, careful of overpricing though. Research shows that a product with a higher price than most of its competition tends to sell more as it displays a certain amount of exclusiveness and luxury.

    Put it this way:

    Which product do you have higher thoughts on? The cheaper store-brand cereal or a classic pack of Fruit Loops?

    Most people buy the Fruit Loops, mostly because they are more well-known, but also because they are a bit more expensive, believe it or not (there are exceptions of course).

    Good luck!

    Best,

    Karl
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  • Profile picture of the author Brent Stangel
    I have been unable to get any ads approved by Facebook in any niche,
    I'm curious what you are trying to advertise??
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  • Profile picture of the author GregtheWriter
    I agreed with what was said above.

    If you share your strategy, it could kill the strategy and your businesses.

    However, if you wish to become an authority online, this is a great method. You could even charge a premium price and only sell to a certain number of customers to keep it from being saturated.

    Of course, some niches sharing your strategies IS the strategy.

    Sharing your strategy with others can be incredibly lucrative in the internet marketing, make money, affiliate marketing and especially the network marketing niche where your team will directly benefit from your knowledge (and thus you).

    There is a trade off of course, it just comes down to what your vision is of where you want to go.
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  • Profile picture of the author dramsey13
    submitting PR is a good way to start to amass interest and hype for your product. just its very touchy and has to be done proper to get others to want to share and see what its about.
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  • Profile picture of the author tamalanwar
    Yeah make the price higher, about $9-19. People will have the perceive value that this product is worth much. [Note to self: I gotta do that]
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    • Profile picture of the author JohnMcCabe
      Since you aren't worried about saturating the niche for yourself, or polluting the pool for your buyers , here's one way to get around the $1 tag.

      Offer a reason why.

      > I want to get this into as many hands as possible because I have more value to offer, and I want to establish the quality of my stuff.

      > This is a new product, and I want feedback.

      > I don't know how long this market will last after I release the product and I don't want to take advantage of people.

      > Whatever.

      Robert Cialdini, in his classic book Influence, cites a study where people attempted to cut into line at a busy copy machine.

      In the control, the person simply walked up to the front of the line and asked to cut in. Favorable responses were hard to come by.

      In the next round, the person walked to the front of the line and asked if they could cut in because they only needed a few copies and were late for a meeting. Much higher success rate.

      In an interesting twist, they repeated the second trial, only this time the person simply asked if they could cut in because they needed to make some copies. Again, strangely, much higher success than the original request.
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  • Profile picture of the author Launch6
    From a Psychological base, sometimes having a price that is too low ends up hurting. If you have an audience already, I would suggest sending them a simple survey describing your offering and then provide them with 3 price choices.

    In pricing, I (as well as a lot of the top marketers) use what's called the Compromise effect.

    Compromise Effect: $199, $299 & $399. Having the largest number pushes the people to choose the $299. Having the $399 made people choose $299 60% of the time rather than 41% would choose $299 if they only had 2 choices (19% increase). Apple is notorious for using this all the time.
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  • Profile picture of the author cl7
    Like everyone said, if the product will offer "insane value", make the most out of it. You can do a trial or the first x amount of buyers will get it for $1 then jack the price up (depending on the demand) to a "right" amount. You can also ask that x amount of buyers to give you a testimony as well. Win-Win.
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  • Profile picture of the author Manish Sapkota
    proper sale funnel with high ticket item is necessary for successful product launch.
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  • Profile picture of the author Gambino
    There's a reason coke doesn't sell their formula.
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