Traffic buyer beware: Bloomberg article on traffic schemes that defraud advertisers
Quick heads up for those looking to buy traffic.
Get a clear idea about how these schemes work AND HOW TO PROTECT YOURSELF
People looking into using paid internet marketing methods need to understand that click fraud is getting WORSE AND WORSE.
Consider yourself warned.
The Fake Traffic Schemes That Are Rotting the Internet - Bloomberg Business
Get a clear idea about how these schemes work AND HOW TO PROTECT YOURSELF
People looking into using paid internet marketing methods need to understand that click fraud is getting WORSE AND WORSE.
Consider yourself warned.
The Fake Traffic Schemes That Are Rotting the Internet - Bloomberg Business
| Fake traffic has become a commodity. There’s malware for generating it and brokers who sell it. Some companies pay for it intentionally, some accidentally, and some prefer not to ask where their traffic comes from. It’s given rise to an industry of countermeasures, which inspire counter-countermeasures. “It’s like a game of whack-a-mole,” says Fernando Arriola, vice president for media and integration at ConAgra Foods. Consumers, meanwhile, to the extent they pay attention to targeted ads at all, hate them: The top paid iPhone app on Apple’s App Store is an ad blocker. |
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