I have read the CAN-SPAM guidelines for sending unsolicited commercial email and have a few questions. I would greatly appreciate if anyone experienced could comment on them.
1) The guidelines do not expicitly state that I must use my full real name when sending a message. I was thinking I am not really comfortable including my full real name in the message that I send to many people. Therefore I was thinking, if I leave out my second name and only include my first name, would that pose a problem in terms of compliance with the CAN-SPAM Act?
At the same time, I do not want to use a pen name as I do not intend to hide my true identity from them. As far as I know, the CAN-SPAM dictates that the sender must not create any confusion in the mind of the recipient as to who is actually sending the email. I am thinking whether inclusion of only my first name would be considered a violation of the Act.
2) If I am located in another country than the U.S., can I register a P.O. box in my local city and include that as the physical address that is required by the Act?
3) I do not intend to send unsolicited mail repeatedly, only once to a handful of selected business owners. Does that mean I can ignore the CAN-SPAM guidelines that pertain to the possibility to unsubscribe from future emails?