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Need someone to look through my sales funnel

by fated82
4 replies
I recently bought my first solo ad for this website - rodericklow.com.

The vendor delivered 120 clicks and based on my analytics, about 60 went to my OTO page but dropped out from there.

Only 1 confirmed his email address while the rest dropped out of my OTO page.

Would like someone to see if there is something wrong with my funnel or is it just poor traffic.

My optin page - http://rodericklow.com

My OTO page - http://rodericklow.com/home-page/oto-page

I plan to purchase another round of solo ads to re-test my funnel again but would like to seek advise from seasoned marketers here....

Thanks!
#funnel #sales
  • Profile picture of the author professorrosado
    Well at first you'd think this was travel related (well I'm an agent, so I guess that's what I thought at first).

    The one missing bit of information was the type of audience your solo ad was directed to. I'll guess they were MMO optins and then the issue may be clear.

    I believe that you're singing to the choir with your campaign.

    Your sales letter would do best for newbie traffic and I would suggest offering a free video mini-course instead of your long OTO. Convert that page into a mini-course and through the course you can better win over your optins to buy into the Blueprint.

    In this day and age, particularly in that niche, you'll need to start your optins off for free and sell them onto your higher tickets.
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  • Profile picture of the author Jeff Lenney
    It's too vague

    Okay - they'll learn to earn money online - so what?

    That's what ALL free downloads give them...
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  • Profile picture of the author Herbert S Richter
    Banned
    Bro,

    Forget the sexy image. That doesnt help a bit.

    Next, focus on giving your visitor the best experience with the least work. As it is right now, they have to click once before they submit their email address and that SUCKS.

    Have that form on the first page.

    Also, a little more wording would help on that squeeze page.

    Moving forward...man your OTO page sucks! I mean it. No images, very few graphics - just boring.

    Boring can never bring your money.

    You need a better page if you want conversions.

    I hope you catch my drift.

    Stiff'
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  • Profile picture of the author dustinthigpen
    I don't think the optin page is too bad. I would make it more simple, just "Free Report Reveals How to Make Up To $358 Per Day Working Part Time", ditch the rest. That's just an opinion that needs to be tested by the way.

    Also, I wouldn't make people confirm opt-in, I know some say you should, but it will definitely effect your number of opt ins...

    As far as your OTO page goes, honestly, I think it needs to be more simple. There is a lot going on there and you need to start by presenting them what you promised in the page before (opt in). There is a lack of congruity, it doesn't flow well from one page to the other.

    Also, have you considered doing a simple video which explains everything and put that on top of the page, above all the text? Some people like to read, some like to watch, this type of page would appeal to both.

    Just a few suggestions. Hope that helps!
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