Not getting the ROI you were hoping for from your media buys?
It's no secret to some of us that unscrupulous people sell fake "traffic" or "visitors"
Unfortunately a lot of newbies and even intermediate IMers seem oblivious to the facts.
I found this on Bloomberg Business and thought it would be good for new members to see.
Bloomberg Businessweek asked two traffic-fraud-detection firms to assess recent traffic to MyTopFace; they agreed on the condition that their names not be used. One found that 94 percent of 30,000 visitors were bots; the other put the bot traffic at 74 percent. Boris didn't dispute the findings or appear at all concerned. "If I can buy some traffic and it gets accepted, why not?" he says. And if advertisers don't like it, he adds, "they should go buy somewhere else. They want to pay only a little and get a lot of traffic and results. If they want all human traffic, they should go direct to the publisher and pay more." |
The Fake Traffic Schemes That Are Rotting the Internet - Bloomberg Business
Investigate before you buy.
Buy small tests at first.
Choose a small amount of quality human traffic over bots that just make your stat counter spin.
Be Careful out there!