Branding help

Google "how to pick a brand name".

All the work has already been done.

However...

I think most of that is BS.

And I'm pretty sure you're on the wrong track.

You don't "make sure your brand name and design is awesome" FIRST.

Figure out what you stand for, first.

What you want people to remember about your brand.

No one can answer these questions for you, and if they do like in a focus group, that ends up weakening your brand.

Get a solid foundation of values together first. THEN you can build a brand on top of that.

Right now I see empty air.

Flatulent Banana.

The aim of a brand name is to distinguish goods and services from the competition and communicate a core message to the target audience. You might for instance wish to enter the market for bananas and communicate with a brand name your unique selling proposition in order to distinguish your product within the market and thus attempt to carve out an appropriate share of that market. There is, as an example, a market demand for bananas. Some people have them on or with a sandwich for lunch, others slice them up and scatter them on their Froot Loops, a minute proportion even use them for quite unmentionable means. They are, in short, a product with a rather diverse range of end uses. What you might want to do is use genetic re-engineering to cross garden variety bananas with monkey bottoms and the resulting product would be a banana with flatulence and perhaps a ground-breaking means of making Froot Loops even more entertaining. Flatulent Banana would therefore be the ideal name to distinguish your product and indeed communicate the core message. To take things a step further, you could even devise a slogan.

Flatulent Banana: "Toot Toot on ya Froot Loops!"

However! On the slim chance that you are not in fact producing a ground-breaking and indeed wind breaking banana, kindly tell us about your product and or service and the great minds of Warrior Forum will gladly put their heads together.

- Tom

Apple = great design, user experience.

Virgin Airlines = fun on your flight.

Jeep = will get you to the top of the mountain. (But NOWHERE does it say it'll do it comfortably! Take note!) Youth.

Cadillac = comfort & style (the opposite of Jeep in many ways.) Experienced, relaxed.

Cocoa Puffs, Lucky Charms, and many other cereals = fun and ENERGY (though sugar-fueled energy) with breakfast.

Cheerios, Kellogs Corn Flakes = (quite the opposite) solid breakfast, healthy.

Some ideas for you.

I really cannot think of a good unique selling point of a designer business that Im trying to get in. Anyone could please help a little on this one?

Some awesome brands are just the name of the person who started the company. It's quick, it's easy and it's unique.

I work in an offline business and I think we get sucked into logo design and branding a bit too much for a small, local business. I try to remember what Drayton Bird said something like... the biggest brands have the most customers. The point, focus on getting more customers and not the brand.

What are your main items you are focusing on??

Since you want something for use internationally, you might want to check a name for unwanted meanings in foreign languages at WordSafety.com

Hello I'm studying Commercial Economics.
And to be honest the answer isn't that easy. If you would like to get a trending brand you should use something which is a really "Cool" at that moment. You should think about a new song, like there was a song in The Netherlands called: Drank & Drugs. So what did some smart marketeers, they wrote Drank on the Milkbottles and Drugs on the Foodbox (those are for children to take to school)

Making a realy good brand name without a hype is for some random person realy hard to do.

Be creative, funny or trending!

Good luck